Fujifilm Patent Shows Compact Camera with Dual Rear Command Dials for Digital Dials Control

I stumbled on a Fujifilm patent, that shows a compact camera with dual rear dials that operate synchronized to a top LCD panel.

This reminds us at the Fujifilm GFX100 fake dials, with the difference that this time we have 2 rear command dials that can be assigned to operate different camera functions, which then will be displayed in form of fake dials on the top LCD screen.

It looks like Fujifilm is continuing to develop a hybrid analog/digital solution, in an attempt to melt the best of both worlds into one user interface.

In this case, virtual dials could allow for a smaller camera design. Who knows, maybe something for a Fujifilm X80, if something like that will ever hit the market.

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Fujifilm X100V is the Name of the X100F Successor

Fujifilm X100V

Rumor Flash:

The Fujifilm X100F successor will be called Fujifilm X100V.

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Fujinon XF 33mm f/1.0 Listed for $2,350 at Romanian Store

XF33mm f/1.0

A Romanian store has the Fujinon XF 33mm f/1.0 R WR listed at their store for $2,350. That’s definitely a better price than the $3,100 listed at the Czech store a few months ago here.

Now, I think that this is just a price holder and not based on real information they have. But it’s a good opportunity for us to talk about the XF 33mm f/1.0 pricing.

UPDATE: Mistral75 said in the comments:

The ROn 9,899.99 price includes the Romanian VAT (19%). You have to subtract the VAT amount to compute a USD price. The result is $1,976.84, say $1,999 when rounded.

The Right Price

In my opinion, Fujifilm must price the Fujinon XF33mm f/1.0 very aggressively, and as our Fujifilm XF 33m f/1.0 recommended price poll showed, already a $2,000 price tag would be a deal breaker for many.

The brand new full frame Panasonic Lumix S PRO 50mm f/1.4, which is an XF33mm f/1.0 equivalent, costs $2,300.

So Fujifilm can, under no circumstances, sell it higher than $2,300. But also, they should show the advantage of APS-C by pricing it lower than the Panasonic 50mm f/1.4.

And if Fujifilm thinks to set a higher price at the beginning, for later on offering some deals on it, then I allow myself to tell Fujifilm (who reads this blog and even adds those lenses to their roadmap, that the FujiRumors community recommended them to make), that this is a bad idea.

Just set a great price right from the start, and don’t launch any deals on it for a long time. You will start making money with this lens immediatly, instead of having to wait several months for finally selling it.

Considering the Fujinon XF 56mm f/1.2 sells for $1,000, anything between $1,200 and $1,500 would be a good price for the Fujinon XF 33mm f/1.0.

Dear Fujifilm, many credit cards (mine included) are ready to suffer right at announcement day. So don’t let this surely marvellous piece of lens engineering sit in warehouses unsold by setting a too high price tag.

  • read here – 2020: A Fuji Odyssey Ends with the Fujinon XF33mm f/1.0, but Do We Really Need it?

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Top Articles for June: Unloved Fujifilm X-H1, Tilting Fujifilm X-Pro3, Lovely Fujifilm Colors Vs Sony, Future Proof GFX and More

These are the top 10 most read articles on FujiRumors for June. In case you missed them, catch up now and (hopefully) enjoy them.

  1. Fujifilm X-H1: an Unloved Child, FujiRumors’ New Temptation… and WOW!
  2. Fujifilm X-Pro3 Registered Online and Coming Fall 2019
  3. Fujifilm X-Pro3 Coming with Tilt Screen
  4. Fujifilm X-T30 Charcoal In Stock and AmazonUS honoring Their Crazy Mistake X-T30 Deal
  5. Fujifilm X-Pro3 Announcement Within October
  6. FUJIFILM vs SONY Colors Compared: “If You don’t Want to Spent Time Color Grading, Fujifilm is Great”
  7. Why Fujifilm GFX Medium Format System is Future Proof and Tony Northrup’s GFX Pessimism is Unjustified
  8. Japanese Camera Market Share: The Rise of Sony, The Decline of All Others and Fujifilm Saved by Instax
  9. Fujifilm X100V/X200 Coming in… The Answer in This FujiRumors Article!
  10. Value Angle of Mirrorless Cameras Explained and Compared

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