Fujifilm X and GFX Sales Surge in Q1/2025 — Now Close to “Goldmine” Instax Revenue

The latest Fujifilm financial results are out (Q1/2025 – April to June 2025).

Interestingly, Fujifilm makes an estimate of the impact of U.S. tariffs for each segment, except for the imaging division

  • health care = – 4.0 billion yen
  • electronics = – 1.0 billion yen
  • business innovation = – 1.0 billion yen
  • imaging = no information

A positive mention (strong sales) goes to the Fujifilm X100VI, Fujifilm X-T50, Fujifilm GFX100SII and Fujifilm X-M5 and as far as Fujifilm GFX100RF and X half goes, they just say they “contributed” to the results. In the Instax world sales were strong for instax WIDE 400 and instax WIDE Evo.

Also interesting: professional imaging (mainly X and GFX) is growing much stronger than consumer imaging (mainly Instax).

In the latest report, consumer imaging sales (mainly Instax) reached ¥77.3 billion, while professional imaging sales (mainly X and GFX) brought in ¥68 billion.

It’s quite astonishing that X/GFX sales are now making Fujifilm almost as much money as Instax sales, which the Fujifilm CEO called their new goldmine. I guess that’s a promising trend for our beloved X/GFX series.

In short:

  • Strong demand for instant photo systems and digital cameras drove revenue by 11.2% year-over-year to JPY145.3 billion and operating income surged by 28.4% year-over-year to JPY41.8 billion.
  • In the Consumer Imaging business, consistent demand for instax™ instant photo systems contributed to higher revenue.
  • In the Professional Imaging business, revenue growth was supported by the strong performance of the X Series and GFX Series cameras.

Fujifilm’s imaging forecast remains the same as the one issued in May 2025, with no updates in the latest report.

Fujifilm Announces Financial Results for the First Quarter Ended June 30, 2025

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Viltrox 56mm f/1.2 Pro Images

We already shared the first image of the Viltrox 56mm f/1.2 Pro lens for Fujifilm X mount back in May.

Now additional images (which you can above) have been shared at the Chinese Weibo social media account 相机笔记et here.

Viltrox Fujifilm X mount lenses are sold at Amazon here, BHphoto here and Adorama here.

Fujifilm is offering the excellent Fujinon XF56mm f/1.2 R WR, but it’s not the most affordable lens around, so it’s great to see this Viltrox offering, which by the way comes with an aperture ring :).

Fujifilm Expands Philippine Optics Facility with New Circular Manufacturing Center to Boost Sustainability

Fujinon X-mount factory in Philippines

Back in 2013, Fujifilm opened its first lens manufacturing facility in the Philippines. It originally had the goal to produce 18 million lenses a year by FY2015.

Now Fujifilm Business Innovation is expanding its existing facility in Laguna, Philippines, by adding a new Circular Manufacturing Center. This dedicated section will focus on remanufacturing used multifunction devices, aiming for up to 84% parts reuse. Scheduled to begin operations in August 2026, the project strengthens Fujifilm’s commitment to sustainability and the circular economy in the Asia-Pacific region. Full press release below.

Press Release

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