Fujifilm: The Current State and the Future Challenges

Comeback of an Old Friend

For us long time Fujifilm lovers, Fujifilm manager Toshihisa Iida (the manager who said Fujifilm will NEVER go Full Frame) was arguably the most representative face of the Fujiflm X/GFX series of the last 10 years.

Sadly for us (but congratulations to him), Toshi left the electronic imaging division once he got promoted to President and Managing Director at Fujifilm Europe back in 2020.

I must admit I was a bit worried when the Toshi left, as I felt that the Fujifilm X/GFX series was in safe hands as long as he was in charge.

He did run the business with huge dedication, passion and vision, as can also be seen in this in this brilliant documentary (MUST WATCH !!!), that gives an intimate look into his life and work as imaging director.

I honestly thought it would be hard to replace a manager like Toshihisa Iida.

But if I look at all the crazy stuff Fujifilm has released in 2022, all my worries dissipate.

Under the new management, Fujifilm has not only continued to work hard and believe in its imaging division, but they also gave us the most release intense year I can remember, with three higher end camerasfour XF lenses and one GF lens. Plus some accessories, such as the legendary cooling fan and the TG-BT1 Tripod Grip.

The Future Seen Through Fujifilm Managers Statements

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Viltrox 75mm f/1.2 AF in STOCK at BHphoto

The highly praised Viltrox 75mm f/1.2 AF is right now in stock at BHphoto here.

There are several sellers listing it also at Amazon USA here, but so far I see them all promising shipping only in April or May.

The lens is on backorder at Adorama.

So, for USA, the way to go seems BHphoto for now.

Alternatively (and with worldwide shipping) you can also go via Viltrox store, which ships from China. But I can’t find any indication on how long shipping would take via their stores.

Tamron Manager: “X Mount Lens Sales Higher than Expected and We Plan New APS-C Lenses”

The French website Phototrend has interviewed Tamron managers at the CP+ in Japan.

Here is what the Tamron manager said about their Fujifilm X mount lineup:

All Tamron lenses for the X mount sell very well, more than we expected. Currently, we offer the 11-20 mm, the 17-70 mm; the 18-300 mm and the 150-500 mm. These are all E-mount lenses developed on the X-mount.

The next step will be to plan new APS-C lenses.

When asked if they may be releasing new lenses for both Sony E and Fujifilm X mount, the Tamron manager answered “Yes, maybe“.

All available Tamron X mount lenses are currently rebated. Full list below.

via phototrend

I am Going to PARIS – But With Which Gear? Your Gear, Photo, Food and More Tips Needed

While waiting for the real thing, AI generated image of Paris
While waiting for the real thing, AI generated image of Paris

New Gear vs. New Travel

Something amazing is going to happen in April.

I hear you say: “easy, it’s the huge Fujifilm X Summit with exciting new gear announcements!”

Well yeah, I know Fujifilm officially announced the X Summit for April… but I don’t mean that. It’s something even better than rumors or new gear (at least for me). ;)

In April I will fly together with my wife and 2 year old son to Paris for a couple of days! It’s my wife’s birthday present to me.

No X Summit on earth can stop me to finally visiting Paris for the first time in my life.

And since I guess many of you have already been to Paris (or live in Paris), I thought I could make shameless use of this blog to ask for some advice.

Your Tips

I am aware that we are all in the grips of our busy daily lives. So huge thanks to anybody who can carve out some time from your day to give me some advice.

Gear Questions:

GFX gear size and weight is not an issue for me. I do multi-day hikes in the Dolomites with it, and I was never bothered by the weight. Trust me, the real problem when hiking is to carry around a toddler in the backpack.

It all comes down to lenses. As I own more X series lenses, I have lots of flexibility there compared to my not yet so extensive GFX collection. But maybe the GFX gear I currently own is enough.

Decisions…. ;)

Tripod:

  • I travel only with carry on bag. I plan to travel with my Peak Design Travel Tripod. I am not sure if tripods are allowed as carry on on a plane. Anyone ever tried it and experienced problems?

Photo Tips:

  • feel free to share images or links to your images of Paris in the comments down below… as a little inspiration for me :)
  • if possible, share details about the location where you took the images and the gear you used

Food:

  • What were the best dishes you ate in Paris?
  • Any restaurant you can recommend, possibly in Montmartre area, as that’s where we are going to stay

Kids:

  • What’s a nice park in Paris to hang out with a 2 year old kid?

X Meeting:

  • the schedule is tight, the time little, but I might get an evening or two off, while my wife looks after our son while he sleeps. So I can go out alone in Montmartre to make some late evening/night street photography. I will share on social media when I am free and if anyone wants to spontaneously join me to take some pictures (and drink a glass of red wine), that would be cool
  • I will make a post on Facebook here, Twitter here and Instagram here when I will be hitting the streets of Paris alone. Watch out for that.