Polaroid Wants Fujifilm to Pay Millions of Dollars in Annual Royalty for Instant Square Film Borders, Reports Say

Polaroid Vs. Fujifilm

Back in September 2016, at photokina, Fujifilm showed to the world the Instant Square Film. Then, in 2017, Fujifilm started releasing cameras for that type of square film, the hybrid Fujifilm Instax SQ10 and the Instax Share SP-3 printer.

And as you all know, Fujifilm is making tons of money with all those nice Instax products, with expected 7.5 million Instant camera sales in 2017.

Well, now it seems that Polaroid wants a part of that money.

The reason Polaroid asks for royalties is the new Fujifilm Instant Square film. Polaroid apparently claims that the borders of Fujifilm’s square film (where the chamicals are, needed for the development of the film) are “essentially identical” to the ones of Polaroid.

As reported at worldipreview:

“In the suit, the brand licensor and marketer of the IP rights for Polaroid instant cameras—PLR IP—was accused of “turning against Fujifilm by suddenly demanding millions of dollars in annual royalty payments, on threat of a lawsuit”.

“Fujifilm said that Polaroid had alleged trademark and trade dress infringement relating to a border on a photograph (when a photograph is printed onto a plain background to create a “square within a square” effect).”

Polaroid first asked Fujifilm not to launch any square product on the market, and now wants Fujifilm to pay licensing fees for the square format film borders (about 3 million dollar a year).

Earlier this month, a scheduled meeting for a private negotiation has been canceled. Fujifilm claims there is no trademark infrigement, as reported here at Reuters, and filed a lawsuit against Polaroid:

“in a lawsuit filed on Monday that its Instax series of instant cameras and film do not infringe on trademark and trade dress rights owned by the successor to Polaroid Corp.”

I guess this will result in a huge backfire for Polaroid.

Polaroid Originals: AmazonUS, BHphoto,
Polaroid Zip Mobile Printer: AmazonUS, BHphoto, Adorama

Fujifilm Instax Share SP-3: AmazonUS, BHphoto, Adorama
Fujifilm Instax Square Film: AmazonUS, BHphoto, Adorama
Fujifilm Instax Square SQ10: BHphoto, Adorama, AmazonUS

via worldipreview via phoblographer

Fujifilm X-E3 Gariz Half Case

Gariz will just released their new Fujifilm X-E3 half case. It’s made out of Italian leather and comes in three colors, black, brown, camel. The bottom is strongly built using four layers of plastic and a metal plate.

The Gariz case for Fujifilm X-E3 is now available at ebayUS here and at [shoplink 63696 ebay]your local ebay here[/shoplink].

Full list of all available Gariz cases for Fujifilm cameras can be found here at ebayUS, at AmazonUS here and at [shoplink 63697 ebay]your local ebay here[/shoplink].

Fujifilm X-E3: USA: BHphoto, Adorama, AmazonUS, FocusCamera EU: AmazonDE, AmazonUK, WexUK, PCHstore AUS: CameraPro

PRODUCT IMAGES

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Mitakon SPEEDMASTER 135mm F1.4 for Fujifilm GFX Announced

Mitakon just annonuced the Fujifilm G-mount version of the Zyoptics Speedmaster 135mm F1.4 (originally designed for full frame). It will cost ¥ 330,000 (around $2,900). This lens comes in addition to the G-mount 85mm F1.2 and 65mm F1.4 that were announced earlier this year here.

Mitakon Speedmaster lenses for Fujifilm can be found at BHphoto and Adorama.

Speedmaster 135mm F1.4 specs:

Focal length: 135 mm (converted to 35 mm format)
Focus: MF (manual focus)
Aperture: F1.4 – F16
Lens configuration: 11 groups in 5 groups (3 ultra-large aperture ED lenses)
Diaphragm blade: 11 sheets
Shortest shooting distance: 1.6 m
Full length: 160 mm
Diameter: Φ 111 mm
Filter diameter: 105 mm
Mass: 3000 g
Maximum shooting magnification: 0.1 m
Lens Mount: Canon EF, Nikon F, Pentax K, Sony E, Sony A, Fujifilm G, Leica T

Remember, the best place to instantly get GFX news, is our Fujifilm GFX facebook page. And if you want to interact with 16,000 GFX owners and fans, feel free to join our immense GFX facebook group.

via stkb

Fujifilm GFX 50S + Any GF lens* (save $1,000): BHphoto, Adorama, AmazonUS
* GF63mmF2.8 / GF45mmF2.8 / GF32-64mmF4 / GF120mmF4 / GF110mmF2 / GF 23mmF4

Fujinon GF 45mmF2.8 (save $300): BHphoto, Adorama, AmazonUS
Fujinon GF 63mmF2.8 (save $300): BHphoto, Adorama, AmazonUS
Fujinon GF 32-64mmF4 (save $450): BHphoto, Adorama, AmazonUS
Fujinon GF120mmF4 Macro (save $550): BHphoto, Adorama, AmazonUS
Fujinon GF 110mm F2 (save $550): BHphoto, AmazonUS, Adorama
Fujinon GF 23mm F4 (save $550): BHphoto, AmazonUS, Adorama

Sample + Product Images

Sony’s 100 Megapixel Medium Format Sensor – for Fujifilm GFX100S – will Shoot 4K and 8K. Ready in 2018

Fujifilm GFX100S

Back in March and April 2017, Sony officially presented to the world their future medium format sensors. There were three sensors, but relevant for Fuji Medium Format users, is the IMX461, a new 100 Megapixel 44x33mm medium format back illuminated sensor that will be ready for 2018.

Now more details have been disclosed by Sony about the next generation 44×33 MF sensor, which will very likely be the core of the new Fujifilm GFX100S.

Sony says it will be capable of 4K video at 30fps and 8K video at 18fps. It remains to see how much heat will be generated by the sensor/processor and if the Fujifilm GFX100S body can properly dissipate it.

And hopefully Fuji’s processor will be powerful enough to process the huge amount of data properly.

So what can we expect from the Fujifilm GFX100S?

  • 100 Megapixel
  • BSI sensor
  • 4K (maybe even 8K) video
  • less moiré due to the higher megapixel count
  • sharper than Japanese steel*
  • faster sensor readout allows…
  • … faster AF speed
  • … faster continous shooting
  • … better EVF refresh rate

*Fujifilm said that the GF lenses are designed to support 100MP resolution… so, even if it’s hard to believe given how sharp the GFX files already are, the GF lenses currently underperform on the GFX 50S.

The fact that the sensor will be ready for 2018, does not necessarily mean that the Fujifilm GFX100S will also hit the market in 2018.

Whatever Fujifilm’s medium format future brings, the best place to instantly get the news, is our Fujifilm GFX facebook page. And if you want to interact with 16,000 GFX owners and fans, feel free to join our immense GFX facebook group.

via sony-semicon

Fujifilm GFX 50S Secret Deal: How to Save $,1550 (instead of “just” $1,000) on Fujifilm GFX at BHphoto – full instructions here

Fujifilm GFX 50S + Any GF lens* (save $1,000): BHphoto, Adorama, AmazonUS
* GF63mmF2.8 / GF45mmF2.8 / GF32-64mmF4 / GF120mmF4 / GF110mmF2 / GF 23mmF4

Fujinon GF 45mmF2.8 (save $300): BHphoto, Adorama, AmazonUS
Fujinon GF 63mmF2.8 (save $300): BHphoto, Adorama, AmazonUS
Fujinon GF 32-64mmF4 (save $450): BHphoto, Adorama, AmazonUS
Fujinon GF120mmF4 Macro (save $550): BHphoto, Adorama, AmazonUS
Fujinon GF 110mm F2 (save $550): BHphoto, AmazonUS, Adorama
Fujinon GF 23mm F4 (save $550): BHphoto, AmazonUS, Adorama