Sony launches A7rIV and Says it Rivals Medium Format Image Quality – Signs of Confidence or Nervousness?

Sony launched the Sony A7rIV. You can read the facts and see the live stream again here.

It has a 61 MP full frame sensor, that offers 26 MP in APS-C crop mode. Anyone knows an APS-C Fuji camera with 26 MP out there? It’s all the same sensor wafer, just cut in differnt sizes for X-T3 (26 MP), A7rIV (61 MP) and GFX100 (102 MP).

The Sony A7rIV is a very fine camera, and I know at least one guy, who won’t be able to resist the temptation of buying it.

But one thing really grabbed my attention during the official presentation: the regular reference to medium format image quality.

The first reference comes from a Japanese Sony manager, who says:

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LEAKED: Fujinon XF16-80mm f4 Press Release: 6 Stop OIS and Priced $799

Fujifilm USA pulled the trigger a bit too early, and published the full press release of the Fujinon XF 16-80mmF4.

It’s all copied down below, so do not panic even if they remove it :).

Please note the nice feature:

“The OIS can also automatically detect when the camera is being used with a tripod and adjust its performance to provide optimum image quality.”

The official annoucnement is tomorrow, July 18, at 1AM New York time

Full XF 16-80mm F4 Press Release

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LEAKED: Full Fujinon GF50mm f/3.5 Press Release: Price $999 and Shipping September 26

Fujifilm USA pulled the trigger a bit too early, and published the full press release of the Fujifilm GF50mm f/3.5.

It’s all copied down below, so do not panic even if they remove it :).

The official annoucnement is tomorrow, July 18, at 1AM New York time

GF50mm f/3.5 Press Release

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“Theory Says, all Future Fujifilm Cameras will have IBIS” – Fuji X Photographer Jens Krauer at FujiLove Podcast with Hugh Brownstone

Fujifilm X photographer Jens Krauer, who runs the FujiLove podcast, hosted Hugh Brownstone in his latest episode.

Both have excellent connections with Fujifilm, and I’d like to highlight the gear related part of their talk.

  • Hugh fell in love with manual controls on Fujifilm cameras
  • IBIS makes a huge difference for stills and video
  • Hugh is waiting for the Fujifilm X-H2, to replace his Panasonic GH5
  • Jens says that there is a theory floating around, that all Fujifilm cameras will have IBIS
  • Hugh says in this talk to Fujifilm managers, they confirmed him that shrinking IBIS is important, so that they can put it into smaller cameras
  • Hugh says that, if Fuji could, they would put IBIS in an X-T4
  • Hugh prefers the definition “super full frame” instead of “large format” for the Fujifilm GFX
  • Hugh says taking the dials of the GFX100 makes absolute sense
  • Hugh would like a GFX50S with dials and without that brick on the back
  • Jens says he thinks Fujifilm is working on that
  • Hugh says Fuji should refresh their lens lineup to make them more silent and suitable for video
  • Hugh loves the Fujinon MK lenses, although he’d prefer to have 16mm instead of 18mm on the wide end
  • Hugh desires a tilting EVF for Fujifilm’s APS-C cameras [currently only available only on GFX system]
  • His desert island gear would be a Fujifilm X-T3 with XF35mm f/1.4
  • Fujifilm X shooter are different (in the positive way) from fans of other brands, Hugh notices that in the comments to his Fuji reviews compared to Sony etc.

The whole 1+ hour episode is well worth to listen, so head over at sticher or Fujilove.

Thanks to the anonymous FR reader for letting me know, and looking forward to hear from you again ;).

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