Fujifilm launches FUJINON Lens XF10-24mmF4 R OIS WR

Fujifilm launches FUJINON Lens XF10-24mmF4 R OIS WR

– A compact ultra-wide angle zoom lens with excellent optical performance
– Weather-resistant structure and optical image stabilization to produce high-quality images in a wide range of shooting scenes
– Broadening the joy of photography with the X Series of mirrorless digital cameras with advanced operability

Press Release

** CLICK HERE to Read the Rest of the Article **

Fujifilm to Release Free Firmware Update – Upgrading the AF performance of the FUJIFILM X-T3

To our customers

FUJIFILM Corporation (President: Kenji Sukeno) plans to release free firmware update for the “FUJIFILM X-T3” (X-T3) on October 28, 2020.

The update will improve the autofocusing performance of the X-T3 to the same level as the “FUJIFILM X-T4” (X-T4).  This firmware will boost the AF speed, the camera’s AF tracking performance and the Face / Eye AF. In addition, the size of the AF area can now be adjusted during video recording. The update will bring new life to the X-T3, adding greater speed to make a great camera even better.

Main updated features:

** CLICK HERE to Read the Rest of the Article **

Good Bye, X-T1: I Sold my Fujifilm X-T1 Today – About Love for Dials and the Story Behind my Favorite X-T1 Image

Allow me to say farewell to my Fujifilm X-T1, which I sold today, and I feel kind of strange about it.

Because I really loved that camera, which captured so many important moments of my life and followed me on travels all over the world.

Today, I’d like to honor the memory of my X-T1, and I thought the best way to do it, is to quickly share the story behind my favorite X-T1 image.

I was at Bokor in Cambodia with a very good friend (you know I made the fair trade Fuji X-shirts there, which raised 5K+ in charity).

** CLICK HERE to Read the Rest of the Article **

Fujifilm X-S10: Attack on SONY (& Co), Why it is NOT an X-T40/X-H10 and VOTE NOW if You Like it or Not

The Vintage Departure

The debate initially fired up when I accurately described you the Fujifilm X-S10, and was then fueled up again when the X-S10 images leaked.

In short: that ain’t’ really that retro-feel we all fell in love with, right?

Indeed, if you are one of those, who grabbed a Fujifilm because of its vintage manual control layout, with dedicated ISO, shutter and exposure compensation dial, then the X-S10 ain’t for you.

But I really believe Fujifilm needed this camera, and it’s a brilliant move that they made it exactly like this.

Why the X-S10 was Urgently Needed

** CLICK HERE to Read the Rest of the Article **