The AstrHori 75mm f/4 for Fujifilm GFX has now been officially announced and is available at AmazonUS here.

Interesting to note that despite being an f/4 lens, the unmarked point on the aperture actually indicates an f/2.8 maximum aperture. I don’t know the reason why it’s not marked f/2.8.

You can read more in the specs below (from the dedicated product page).

• Excellent Optical Structure: The lens structure is 11 elements in 8 groups, which can satisfy the 100 million pixel body, and can cover 33*44 sensors, with excellent center image quality.
• Unique Aperture Design: The aperture range is F4-16, and there is an unmarked reserved yellow point F2.8 large aperture,which can be adjusted by yourself to create more shooting possibilities. It not only has high optical quality and good depth of field control, but also has a certain blurring ability, which can better highlight the subject.
• Excellent in-focus High Resolution Performance: This lens with 9 aperture blades and good build quality,and its minimum focusing distance is 0.82m,which provides sharp images at 0.82m and infinity with a natural center-to-edge transition.And this lens has an optical and two high-refractive glass quality,and ED lenses suppress chromatic dispersion for a high level of image clarity across the entire frame.
• Exquisite Workmanship and Compact: It has a special appearance design,the details such as paint filling process, yellow paint characters, focus ring hob pattern, etc. make the lens look exquisite, the overall coordination with the Fuji GFX body and the focusing process also more comfortable.
• High Quality Manual Lens: Its size is about Φ75mm*L76mm, the filter size is 67mm, and the weight is about 634.5g. It is very suitable for portrait street shooting, and compatible with FUJIFILM GFX50SII, GFX100, GFX100 IR ver,GFX50S, GFX50R, GFX100S,etc. Note:Due to the special design, the lens hood must be installed before the filter is installed, and an additional lens hood is shipped with each lens (Not in the same package as the lens & No additional order is required).

A first review is out:

• ivanjoshualoh – Astrhori 75mm F4 first look

Also, more lenses are teased to come, as you can see below

via asobinet via camerabeta

Product and Sample Images

Japanese Fujifilm manager Jun Watanabe gave an interview in Japanese to Map Camera.

The whole video is in Japanese, but luckily dclife shared a summary of the main points, which you can read in original Japanese here.

Here is the version in Google translated English, with a special note to the headline of the article that reads:

We are working on WOW product development

Does Fujifilm plan to release a Cinema Camera?

I don’t have any plans so far, but this time “X-H2S” has improved considerably including video performance and functions, so first of all, I would like to see the evaluation and reaction using “X-H2S”.
[…] I feel that videos and still images are fusion quite a bit, so this kind of “X-H2” I feel that hybrid cameras like “S” will be the future trend, and hybrid cameras, not cinema-only cameras, will also be mainstream.

Fujifilm is developing commercial lenses and cine lenses for PL mounts and E-mounts for the broadcasting and film industries. Are you thinking of developing lenses for other companies’ mounts?

At the moment, there are no plans to develop other companies’ mount lenses, and we will focus on our own mount lenses. […] there are still places where the lineup of lenses is not enough and there are still places where we have to improve the lens performance, so I would like to focus on our lineup first.

Message from Mr. Watanabe on the 10th anniversary of X-mount

Thank you very much for your continued patronage of our X series. I would like to continue to pay attention to everyone’s expectations and so that everyone, including me, would like to work on offering “WOW” products so that they can say, “I really want to buy this.” I would appreciate it if you could. I look forward to working with you again.

Well, that reference about the WOW products definitely sounds intriguing.

• Fujifilm X-H2S: BHphoto / AmazonUS / Adorama / Moment / Focuscamera
• Fujinon XF150-600mm f/5.6-8: BHphoto / AmazonUS / Adorama / Moment / Focuscamera
• Fujinon XF18-120mm f/4: BHphoto / AmazonUS /  Adorama / Moment / Focuscamera