New Firmware Updates for Fujifilm X100V (Overheating Managment) and X-A7 Released

Fujifilm has released firmware updates for Fujifilm X100V and X-A7.

The big one is the AUTO POWER OFF TEMP. Fujifilm writes:

If its temperature rises beyond a certain point, the camera will first display a message and then, if the temperature rise continues, automatically end shooting and power down. Choose the temperature at which the camera turns off automatically.

More details and download link below:

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Fujifilm X-T4 LUT Now Available with Bleach Bypass Film Simulation LUT

A few days ago, Fujifilm has released the Fujifilm LUT v.1.30 for F-Log. Now also the Fujifilm X-T4 is listed.

Fujifilm added F-log to Bleach Bypass film simulation LUT and it can be used on F-log footage from all other Fujifilm cameras.

Overview

This LUT file is to edit the movie data below when the data is edited by a movie editor on your PC or Mac.

*4K movie data of X-T2 recorded in external HDMI devices with the mode of the “HDMI F-Log” under the “4K MOVIE OUTPUT” in the “MOVIE SETTING”
*4K and Full HD movie data of GFX100, X-T30, X-T3 , X-T4 ,X-Pro3, X-H1 and X100V recorded on SD cards or in external HDMI devices with the mode of the “F-Log RECORDING” in the “MOVIE SETTING”

F-Log 3D-LUT file (Last updated: 4.23.2020)

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Top X-T Community: Fujifilm X-T facebook group
Top X-T Page: Fujifilm X-T Page
Top X100 Community: Fujifilm X100 facebook group

via fujifilm

Fujifilm Wins Four TIPA Awards with GFX100, X-Pro3, X100V and Instax Mini Link

Fantastic achievement for Fujifilm!

The TIPA Award is an extremely tough competition, where products are brutally tested by the best experts on the planet. Companies are eager to win the TIPA award, and sometimes they want to pay to get it, but the incorruptible and visionary team of TIPA experts, guided by the one and only goal to deliver the most unbiased and professional feedback to customers, does not bend to the will of multimillion dollar companies. They award only the most prestigious products ever!

Ok, now let’s get serious.

Lots of companies payed again lots of money to win a totally meaningless award. TIPA created as many categories as needed to make everybody happy (who paid). Hence you will find frankly ridiculous category differentiations, such as “best professional APS-C camera” (Fujifilm X-Pro3), “best expert APS-C camera” (Sony A6600) and “best advanced APS-C camera” (Nikon Z50). The whole point of these award commissions is to make money by selling award licenses, meaning the right for companies to use the award logo to promote their products.

All the truth, and how exactly these awards work, in this article.

What a pity… all that money Fujifilm could have spent in firmware updates!

TIPA 2020 Winners

Cameras

Lenses

Mixed Stuff

via tipa

MapCamera: Fujifilm X100V Top Seller, Great X-E3/X-H1/X-Pro3 Sales and APS-C Dominates Full Frame

Just yesterday here we reported how, according to BCN ranking, Fujifilm saw, in March, a huge 115% increase in sales in Japan, while all other camera manufacturers dropped up to 50%.

Now Japanese store MapCameras published their top selling camera rankings.

Keep in mind, though, that this is not representative for overall sales.

The most reliable data we probably have about the worldwide success of various camera brands, is this report from a Techno System Reports, a major marketing research company located in Japan that sells this data at a very high price, but somehow it went public at the Japanese site toyokeizai, and FujiRumors spotted it for you and shared it here.

The data of Techno System Reports reflects the mirrorless camera sales, and it shows that Fujifilm is on the third position, just a tiny margin behind Canon, and substantially behind Sony.

With that said, if big retailers share their sales data, it might not be representative for the overall market, but it can still give an approximate indication of what the market wants.

With that said, here are the top sellers at MapCameras for March 2020.

SALES RANKING

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