DPReview Fujifilm Managers Interview: “No Need to Open X Mount, AI and Global Shutter are the Future, GFX100 Within End of June”

DPReview interviewed Toshi Iida, Makoto Oishi and Shin Udono. Here are the main points (full interview at dpreview here):

Medium Format

  • Full Frame and Medium Format will coexist
  • GFX 50R sales look very promising
  • FF is 1/3 of market in terms of value, slightly growing
  • MF was 1%, but doubled after GFX introduction
  • 70% of MF buyers were coming from other brands, mainly DSLR, and the GFX is their additional system
  • 20% of GFX users are professionals, 80% non-professionals (especially GFX 50R users)
  • Fujifilm wants to increase professional base, also thanks to Capture One support and with future GFX 100
  • Fujifilm GFX 100 should show the potential of medium format
  • FF can reach 70-80 Megapixel
  • GFX lenses designed for 100MP resolution
  • Fujifilm GFX100 will be available before the end of June
  • Fujifilm GFX100 target is commercial photographers, fashion, landscapes, but also more general purpos
  • GFX 100 will shoot at 16bit RAW. Benefit noticeable mostly at low ISO and deep shadow detail. 4 times the amount of data, 14 bit lets you shoot faster, which is appropriate for APS-C

APS-C vs Full Frame

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Happy Birthday Fujifilm X: Fujifilm X100 Released 8 Years Ago!

Happy Birthday Fujifilm X

Exactly 8 years ago, on March 5, 2011, the original Fujifilm X100 hit the market, and started not only a very successful line with the X100, X100S, X100T and X100F, but it marked the beginning of the Fujifilm X series.

And in times, where we all carve for innovation in terms of more sophisticated specs, the Fujifilm X100 line biggest innovation is its simplicity and essentiality, which seems to free up people’s mind and boost their creativity.

The “one camera, one lens” concept is very much-loved by the members of our 22,000 people strong X100 group, who appreciate to be free of the weight of gear, but also of the weight of gear-centric thoughts about which lenses to use or bring on travels.

Fujifilm knows, though, that the switch to one single focal length can discourage people to buy into the X100 line, which is why they do offer some flexibility with the Fujifilm WCL-100 and Fujifilm TCL-100.

With these converters, photographers get a mini-system with leaf shutter and integrated ND-filter, that allows you to cover from 28 to 50mm equivalent.

Last but not least, the Fujifilm X100 design is also, according to this poll, by far your favorite looking X series camera, and I fully support this.

So, today we celebrate the X100 here on FujiRumors, by dedicating it an own roundup.

Long live the Fujifilm X100 line, and we can’t wait for the Fujifilm X100V or X200 to come :).

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Fujifilm X100F: BHphoto, Adorama, AmazonUS, Focuscamera

Fujifilm X100F: Do You Prefer Black-Brown or Silver-Brown?

Fujifilm X100F

As you know, Fujifilm just launched the silver-brown Fujifilm X100F also in USA and you can get it now at BHphoto, Adorama, AmazonUS and FocusCamera.

Well, Sid Hammer contacted me, and he expressed a wish: he’d like a black-brown X100F version. Then he asked “ Want to run a poll?” Well, why not? ;)

So, would you prefer a black-brown X100F over the silver-brown? Let us know in the poll down below.

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Fujifilm X100F (save $100): BHphoto, Adorama, AmazonUS, Focuscamera

I prefer the Fujifilm X100F in...

View Results

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BREAKING: No Fujifilm X-H2 Release in 2019

Fujifilm X-H2

According to a trusted source, the Fujifilm X-H2 will not hit the market in 2019.

This rumor seem to confirm our Fujifilm X Camera replacement timeline, which shows you when we can expect the Fujifilm X-H2, Fujifilm X-T4, Fujifilm X-E4, Fujifilm X-Pro3, Fujifilm X-T30, Fujifilm X200 (or Fujifilm X100V) based on Fuji’s camera refresh rate from 2011 to 2018.

So, the Fuji X-H2 is still a long way off, hence, if you want to get the latest and greatest in the most powerful package possible now, the Fujifilm X-T3 is the way to go. And if you want IBIS, ultra rugged body and ninja mechanical shutter, go for the Fujifilm X-H1.

And given that you guys now have a first reliable Fuji XH2 time frame, I decided to launch the poll again, where you can vote if you prefer to wait for the X-H2, or you go X-T3 instead.

Fujifilm X-T3 w/grip (save $130): BHphoto, AmazonUS, Adorama, Focuscamera
Fujifilm X-H1 (save $250): BHphoto, AmazonUS, Adorama, Focuscamera

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Fujifilm X-H2 will NOT come in 2019. Waiting for X-H2 anyway or Get an X-T3?

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As a reference, here are the poll results, when most people thought the Fujifilm XH2 will come in 2019.

Fujifilm X-H2 and X-T3: The Upgrade/1st Fujifilm Poll

  • I own older Fujifilm X cameras and I am waiting for the Fujifilm X-H2 to upgrade (25%, 1,875 Votes)
  • I own older Fujifilm X cameras and I did upgrade already (or will upgrade soon) to Fujifilm X-T3 (18%, 1,322 Votes)
  • I own older Fujifilm X cameras and I don't know yet what I will do (15%, 1,073 Votes)
  • I own older Fujifilm X cameras and I am waiting for the Fujifilm X-Pro3/X-T30/X-E4 to upgrade (13%, 995 Votes)
  • I own other camera systems and I will wait for Fujifilm X-H2 to enter the Fujifilm X system (9%, 629 Votes)
  • I own older Fujifilm X cameras and will not upgrade to any X-Trans 4 camera (8%, 595 Votes)
  • I own other camera systems and I did purchase (or will soon purchase) the Fujifilm X-T3 to enter the Fuji X system (4%, 324 Votes)
  • I own other camera systems and I don't know yet what I will do (3%, 249 Votes)
  • I own other camera systems and I will wait for Fujifilm X-Pro3/X-T30/X-E4 to enter the Fujifilm X system (3%, 228 Votes)
  • I own other camera systems and I do not plan to enter the Fujifilm X system (1%, 83 Votes)

Total Voters: 7,373

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And one more

If the Fujifilm X-H2 and X-T3 would have equal specs (X-T3 with IBIS), which one would you get?

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Awesome Fujifilm X-T3 vs X-T2 Comparison by Mirrorlessons. No Purple Flare and Wait for Fujifilm X-H2 “Sometime Next Year”?

Fujifilm X-T3 vs Fujifilm X-T2

Mathieu and Heather from Mirrorlessons have just published the complete Fujifilm X-T2 vs X-T3 comparison, and it’s arguably one of the very best you can right now find on the web.

Here are some key points:

BUILD QUALITY

  • X-T3 survived 90 minutes in the heavy rain photographing a soccer game
  • Refined sub-dials and command dials make them more comfortable to turn
  • More customization possibilities on X-T3 command dials

TOUCH SCREEN

  • X-T3 touch screen a bit slow and lacking responsiveness

POST PROCESSING

  • Capture One and Iridient render X-T3 files still better than Lightroom
  • Lightroom – unlike Capture One – adds lots of magenta shift by default to the X-T3 file to display the colours correctly (+65 which is very unusual). Perhaps it is a bug that will be fixed with the next update

IMAGE QUALITY and FILM SIMULATIONS

  • RAW Shadow recovery: both cameras perform well but the X-T3 file has less noise. The X-T2 exhibits some red colour cast
  • RAW Highlights recovery: X-T2 surprisingly retains a little more information
  • JPEG: The two cameras behave in a similar way including how they preserve highlights. The only small difference is that the X-T3 shows more noise in the dark areas but also more sharpness. This means there is less noise reduction applied than on the X-T2
  • Both cameras perform the same up to 12800 ISO, with perhaps slightly more noise in the X-T3 files but you really need to pixel-peep to see it
  • JPEG: more pronounced colour shift on the X-T2 the more you add noise reduction
  • SKIN TONES: With a manual kelvin temperature, both cameras shift towards a green tint but it is more contained on the X-T3.
  • White balance: the X-T3 produces a marginally cooler result for outdoor shots
  • Subtle changes in some film simulations

PURPLE FLARE and GRID ARTIFACTS

  • X-T3 doesn’t suffer at all from purple flare and grid artifacts

AUTOFOCUS

  • X-T3 autofocus breaths new life into older lenses
  • X-T3 much improved face and eye detection that rarely fail even in low-light environments
  • Car rally: the X-T3 only delivered 3 completely out of focus shots out of more than 200
  • Soccer: X-T3 has about the hit rate of the X-T2
  • Birds photography: keeper rate of 60/70%, or 85/90% if he includes slightly soft results. But when the bird flew closer, the AF was usually reactive enough to keep the subject in focus. Normally in this specific situation, the change in focus distance is too big and the action happens too fast for most mirrorless cameras to cope, but the X-T3 did better than most and proved to be capable of matching products such as the Sony A9 or Nikon D500

SPORTS MODE BUG

  • When using the camera in crop mode (Sports Finder or electronic shutter), some RAW files are not written correctly and end up with a vertical black band, making the photo unusable. The percentage is low (around 10 shots on more than 200). Maybe something Fuji can fix with a firmware update because it doesn’t happen when using the full sensor area

VIDEO

  • X-T3 less rolling shutter
  • X-T3 uses face and eye detection in 4K, the X-T2 only in 1080p
  • X-T3 superior video specs

FUJIFILM X-H2

  • The elephant in the room is called Fujifilm X-H2, which mirrorlessons thinks could be out “sometime next year” and they say it could be worth to wait a bit longer to get the superior ergonomics and IBIS of the Fuji X-H2.

Do make sure to head over at mirrorlesscomparison here and read the whole in-depth comparison. It’s definitely worth your time.

And if you are interested, we have launched a few polls regarding the Fuji XH2 as well as a timeline on when we can expect the Fujifilm X-H2, Fujifilm X-T4, Fujifilm X-T30, Fujifilm X-Pro3, Fujifilm X200 and Fujifilm X-E4.

  • POLL 1: Are you waiting for X-H2 to upgrade/switch or did you get the Fujifilm X-T3 already?
  • POLL 2: If the Fujifilm X-T3 had IBIS, would you prefer it over the Fujifilm X-H2?
  • TIMELINE: Fujifilm X Camera replacement timeline from 2011 to 2018 and what this could mean for X-H2, X-T4, X-T30, X-Pro3, X-E4, X200

Fujifilm X-T3 (save $130 w/grip): BHphoto, AmazonUS, Adorama, Focuscamera

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