Fujifilm Announcements: X Summit BKK on May 24, New Firmware for 12 XF/GF Lenses and FujiKina on May 27

Fujifilm has released a video where they finally announce what FujiRumors is telling you since a weeks: there is no Fujifilm X Summit in April, but it will take place on May 24 (as we told you) in Bangkok. Fujikina will take place on May 27 also in Bangkok.

This is what they say in the video.

  • they talk about the new firmware updates for X-H2 and X-H2s (Frame.io integration)
  • they announce new firmware for XF/GF lenses that reduces focusing noise with certain linear motor AF lenses, smoother aperture operation and improved focus tracking performance during zooming
  • GFX Grant Challenge program updates
  • Fujifilm X Summit in Bangkok announced for May 24
  • Fujikina Bangkok on May 27

FujiRumors has so far rumored two cameras and one lens.

Maybe some of this (or something else) will drop on May 24.

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Fujifilm GFX100 Discontinued at Some Stores in Japan

Fujifilm GFX100 Discontinued

In Japan, the first stores are marking the Fujifilm GFX100 as discontinued, as reported by the Japanese website asobinet.

The Fujifilm GFX100 was launched back in 2019 and it was definitely revolutionary for its time, with a backside illuminated 102 megapixel sensor and IBIS, giving medium format speed and flexibility unseen until then in the digital medium format world.

But then…

… on January 27, 2021…

… just one day after the birth of my son…

… Fujifilm launched the glorious Fujifilm GFX100S: much smaller, much cheaper, much better ergonomics (in my opinion) than the GFX100.

The GFX100S was pretty much superior under every aspect to the GFX100, so much so that Fujifilm USA launched arguably their all time best advertising about the GFX100S with the subtle admission that there is almost not point in buying the GFX100 anymore (in addition to give FujiRumors a shout-out ;))

Sales for the Fujifilm GFX100 plummeted after the GFX100S announcement and since 2+ years it hardly sells anymore.

Miraculously, though, Fujifilm still kept producing it (albeit in very limited numbers) and in fact you can find it still in stock pretty much everywhere in USA and Europe. But it seems that this is going to change soon, as Japanese stores are starting to inform their customers that there won’t be any new shipments for this camera.

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Fujifilm Managers Interview: Talking Fujifilm X-Pro4, Autofocus, Fujifilm X-T5 Sales, 5th Generation GFX, X100V Demand and More

The French website Phototrend interviewed a couple of Japanese Fujifilm managers at CP+.

You can find the full interview in French linked down below as well as a summary.

Interview

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DPRTV Declares Fujifilm GFX100S Best Camera for Landscape Photography


Which are the best cameras for landscape photography?

DPRTV looks at three different price points and makes its recommendations.

There is also a Fujifilm camera among the winners, the Fujifilm GFX100S, in the “money is no object” category.

DPRTV says:

There is no disputing that the Fujifilm GFX medium format cameras are the best option for landscape. Our choice is the Fujifilm GFX100S. What is not to love: you get that amazing 100MP sensor clearly well suited for landscape photography. We also prefer the GFX100S body over the GFX100 because it is more compact. You get nice ergonomics. The Fuji style tilt screen is certainly nice for landscape when you are at awkward angles and it is just easier to travel with.

Fujifilm also has an excellent line of lenses, including the GF20-35mmF4, which is very rare in medium format to have an ultra wide range like that and it’s also a very sharp lens.

It has IBIS and it’s very effective.

If you need more megapixel, you can shoot in multi-shot and get 400MP images.

There is simply no better pick for landscape photography than the Fujifilm GFX100S, if money is no object.

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AstrHori 75mm f/4 for Fujifilm GFX Coming August 23

The previously leaked Astrhori 75mm f/4 for Fujifilm GFX will be released on August 23.

That’s according to the image we have received and now share with all of you.

For hands on image of this lens check out our previous article.

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