Fujifilm GFX100S Shipping Delay: “Pre-Orders Exceed Expectations!”… and Why It’s Not a Marketing Move

Fujifilm has issued an official statement, telling customers that the Fujifilm GFX100S won’t ship at the end of February like planed (for the Japanese market), but later.

The reason is that the pre-orders exceed Fujifilm’s expectations. Hence, Fuji says it will “take some time” until they’ll be able to ship it.

Here is when major retailers expect stock at the time of this post:

  • BHphoto – 11 March
  • AmazonUS – No data. Listed, but not available for pre-order anymore
  • Adorama – 11 March

As usual when these notifications are released by companies, some say in the comments that this is some sort of marketing move.

But trust me: Fujifilm wants to ship as many GFX100S cameras within March as possible for the simple reason that the Japanese fiscal year ends in March, and the more GFX100S they will ship by then, the more Fujifilm can show up with good imaging division numbers in front of investors.

A shipping delay beyond March is the last thing they want. But so far, BH & Co still set the shipping start for March 11.

Here on FujiRumors we compared pre-orders of the Fujifilm GFX100S with the one of the GFX100, GFX50S and GFX50R, and we saw that the GFX100S alone got more pre-orders in the first three days then the other three GFX cameras combined.

Trust me: Fujifilm has landed a mega homerun with the GFX100S. Now it is crucial for Fujifilm to be able to ship it as fast as possible to cement this colossal success.

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Shipping Delay Notificiation – Press Release

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BREAKING: New Fujinon GF Zoom Coming First Half 2021

Recently we told you that Fujifilm will launch a new Fujinon GF zoom in 2021.

Trusted sources would like me to specify, that the GF zoom will come in the first half of 2021.

Fujifilm is seriously stepping on the gas with the GFX system in 2021! Keep the good stuff coming, Fujifilm!

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Fujicast Interview with Fujifilm Manager: Talking Breakthrough Fujifilm X-H2, X-E4 the Last 26 MP (?), Open Lens Protocols, X80 and More!

The latest Fujicast episode is now online, covering all the current Fujifilm announcements with Fujifilm’s UK Marketing Manager, Andreas Georghiades (GFX100S, GF80mmF1.7, X-E4, XF70-300mm and XF27mmMKII.

But as there is a podcast listener question corner, you can figure out that many questions gravitate towards future Fujifilm products and more. So they touch on Fujifilm X-H2, the open lens protocols, the X80 and more.

Kevin Mullins also speculates that the X-E4 might be the last X series camera featuring the 26MP X-Trans sensor and the manager says that there is indeed not much left to update with the 26MP sensor.

However, nobody knows what the first camera with a new sensor will be. There is still an X-T40 waiting to see the light of the day for example, which is such a loved line, that Fujifilm should definitely continue it in my opinion.

Down below you can find the full podcast as well as a summary:

Summary + Podcast

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Fujifilm GFX100S vs Full Frame Size Comparison (Sony A7RIV, Canon R5, Panasonic S1R, Nikon Z7II)

Camerasize added the Fujifilm GFX100S to their database. I used their data to compare the brand new Fujifilm GFX100S vs high end full frame cameras.

  • Fujifilm GFX100S: 102MP – $5999 – 70% “fuller” sensor than full frame
  • Canon EOS R5:      45 MP  – $3899 – Full Frame
  • Panasonic S1R:     47 MP   – $3697 – Full Frame
  • Sony A7RIV:           61 MP  – $3498 – Full Frame
  • Nikon Z7 II:            45 MP  – $2996 – Full Frame

You can see all the comparisons below.

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You can make your comparisons at camerasize here.

Fujifilm GFX100S/GF80mm Afterparty: Excellent IBIS and 3 Things You Might have Missed

Oh boy, we had an epic GFX100S, X-E4 and Lens live blog yesterday. Make sure to go back and check it out.

Today we add two more to the bunch: the Fujifilm USA introducing the GFX100S. They explain lots of stuff we already know, but they also say some things that might have passed unnotice, like that Nostalgic Negative is inspired by the American New Color Photography.

DPReview shares 3 things we might have missed about the GFX100S. One of the things we might have missed, is that the GFX100S has really great IBIS, that makes it easy to take handheld images that take advantage of all 102 megapixels.

We add to the bunch the Fujifilm Nordic afterparty with Jonas Rask, Palle Schultz and more (make sure not to miss the last part of the video… it’s the most fun one!)

Enjoy it below.

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