The BCN interchangable lens camera ranking for the year 2025 has been published. BCN collects data of about 40% of the Japanese electronics and online stores.
The only Fujifilm camera in the ranking for 2025 is the Fujifilm X-M5. That might not sound much, but in the last three years Fujifilm was totally absent from this ranking. So it’s a good sign they are now back in the top 10.
But while reading through the comments, something else caught my attention. FR-reader TammyLieJohnes wrote:
But I believe there will be just one Fujifilm X-H3 camera, no ‘S’ and ‘non-S’ model.
It’s going to be stacked 40MP sensor, I hope DCG so we don’t loose so much on e-shutter
That comment raises an interesting and very relevant question: should Fujifilm merge the X-H line into a single flagship model?
And while they all agree it is workable again, FujiRumors has shared also two videos of Edvard, which show in which areas there are still improvements to be done. Especially his findings about the X-T3 should be taken into consideration by Fujifilm. But I refer you to this article.
Now we have, for the first time, a direct side by side comparison between Fujifilm X-H2S with firmware 7.10 vs the Sony A6700.
It has been made by Sony and Fujifilm shooter photorabz using the Sigma 16mmF1.4 APS-C lens as as well as the Brightin Star 50mm F1.4 (he owns both versions, one of E mount and one for X mount).
He also tested the X-H2S with the Viltrox 75mmF1.2 outside for a shoot (stills and video) in real world conditions, where the autofocus performed much better than with firmware 7.00.
Sony A6700 vs Fujifilm X-H2S head to head:
the results are surprisingly good for Fujifilm. I really loved how the autofocus on the Fuji worked during this comparison. Sony cameras have one of the best autofocus systems out there, but now the Fujifilm is not bad all. This comparison test made me more confident to take the Fujifilm again for professional work.
Take this as one more of the many feedbacks we got in these days.
My position remains the same: it’s true that it is workable again and you can go back to work confidently again with Fujfilm gear, but it is also true that the work is not yet finished and there is room for further improvements, which is why in my previous coverage I highlighted in the headline as well as in the intro the findings that Edvard made, which I think are valuable feedback for Fujifilm.
A couple of days ago we have share the market share for the entire digital camera market and we saw that Fujifilm is 4th. We also saw that only Fujifilm, Sony and Canon where able to gain some market share.
Now SonyAlphaRumors spotted a Financial Times article, where we can see the data for mirrorless cameras market share in 2020.
As usual, the data is provided by Techno System Research, a major marketing research company located in Japan.
We can see that, just as in 2019, Fujifilm is third in the mirrorless camera market share, followed by Olympus, Nikon and Panasonic.
Sony: about 35%
Canon: about 30%
Fujifilm: about 12%
Nikon: about 7%
Compared to 2019:
Fujifilm is substantially stable with about the same market share of 2019 and still 5% ahead of Nikon.
Sony lost most in terms of market share (-7%). The big winner is Canon, who gained about 6%.
Nikon is on the 4th position.
The dead Olympus has still more market share than Panasonic, who went all-in with full frame mirrorless.
