Fujifilm GFX100 will Get Free ProRes RAW via Firmware Update Soon and Unclear if X-T4 will Get it Too

We received report (thanks), that Fujifilm will soon release a free firmware update for Fujifilm GFX100, which will add ProRes RAW capabilities to Fujifilm GFX100.

ProRes RAW is a new codec released by Apple, that allows for much smaller video file sizes than before, while retaining the higher quality video data rates and editing capabilities, of the original Uncompressed RAW video.

If the Fujifilm X-T4 will get it too, it’s still unclear. But we know, those things are always harder to achieve with X Trans sensors (such as pixel shift, too, for example).

Speaking of pixel shift, that’s also to come with a firmware update on Fujifilm GFX100, but I am not sure when this will happen. Fujifilm is still working full power on it. It will be released, only when ready.

Looks like the Fujifilm GFX100 will be covered with lots of Kaizen firmware love!

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Fujifilm Manager: Fujifilm X-H2, The Problem With Telephoto Primes, GFX MK II and IBIS, Fujifilm X80 vs Compact MILC, Fast Primes & More

Fujifilm UK manger Andreas Georghiades returns to the Fujicast postcast.

It’s an almost 1 hour podcast, and if you are in a hurry and can’t listen it all, I provide a summary of everything the manager says, so you can get it all in under 5 minutes.

The Interview Summed Up

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FUJIFILM Fiscal Year 2020: Imaging Division Suffers COVID-19, Operating Income Down 51%, Revenue Down 14%, Strong GFX100/X100V/X-Pro3 Sales

Fujifilm has now published its fiscal report for the fiscal year 2020 (1 April 2019 – 31 March 2020).

Fellow FR-reader Mistral has summarized it in French over at the French forum chassimages. In short:

Fujifilm as a whole is still doing well even if it has not reached the expected goals given the impact of the Covid-19 epidemic on its last quarter.

Imaging Solutions is the division with the lowest performance.

Fujifilm records a loss in the last quarter. The decline in sales of digital cameras and their lenses has accelerated throughout the year.

The only positive note: the Fujifilm GFX100 keeps up selling strong, as well as the Fujifilm X100V and Fujifilm X-Pro3 are mentioned positively in the various reports.

Fujifilm Report (Imaging Solution)

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Camera GP Japan 2020 Awards: Sony Wins Big and Fujifilm GFX100 Grabs the Editors Award

The Fujifilm GFX100 won the Camera GP Japan 2020 Editors Award, said to be the most prestigious camera award in Japan.

Now, I don’t know much about this specific award, but overall I wrote an article in the past about the dubious meaningfulness of such awards. But hey, better to win something than not to win.

It is totally subjective, but personally I rejoice much more when other awards are won, for example when photographers using Fujifilm cameras win hands down at the 2020 Word Press Photo awards.

Think at this:

None of the Fujifilm X shooters creaming off all the top awards at the World Press Photo 2020 used the most powerful camera on the market: an X-Pro2, an X100F, an X-H1 and others. But each of these cameras has its character, its peculiar look and feel, build ergonomically around the different needs of different photographers, and hence the tool many chose, to go out and grab award winning images.

Personally I also prefer to use a camera that fits my shooting style, rather than one with the power of a playstation, as I know I will get better results out of the first one.

This is also the reason, why the Fujifilm GFX100 made me salivate on specs level, but personally (as a guy, who does not make a penny out of his photography) I would not buy one, at least not until it looks like this Fujifilm GFX concept.

When I picked up the Fujifilm GFX100 and tested it, it was the first Fujifilm camera I ever hold in my hands, that I had to spend time just to figure out how to operate it.

You know what I mean?

I mean, give me an X-Pro2, X100V or X-T4, and thanks to their intuitive layout and manual controls, I can shoot right away, without any need of a manual or even setting up anything at the menu.

Specs are nice and good. But esthetics, ergonomics, feel and usability are more inspiring for me than mere specs, and therefore help me to keep my passion, fun and inspiration for photography high and fresh.

With that said, here you get it: the list of Camera JP Japan 2020 winners.

The big winner is Sony.

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Fujifilm Press Release

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DPRTV Reviews Fujinon GF45-100mm F4 on Fujifilm GFX100

DPReview TV has published their Fujifilm GF 45-100mm F4 OIS review. Here is what they think about it:

  • basic general purpose everyday professional lens
  • it’s rugged and has OIS
  • it’s like a 35-80mm on full frame
  • Chris would like something wider
  • for landscape he prefers the GF32-64mm
  • the 35-80mm full frame rage however gets into portraiture territory, too
  • but overall there is a lot of crossover between the GF32-64mm and the GF45-100
  • what Fujifilm needs to release is something that goes from 20 to 35mm in full frame terms
    [NOTE: FujiRumors leaked an old internal GF lens roadmap, and it showed a GF 20-36mm F3.5-4.5, which would be a 16-30 in full frame]
  • at 100mm he can handhold shots at about 1/30 of a second and still get very good and usable resolution. That’s very impressive
  • build quality feels excellent. Well build high quality lens. The weight is acceptable
  • excellent in containing chromatic aberration. No real chromatic aberration even in high contrast scenes
  • great job in controlling flair issue
  • optically a fantastic lens
  • sunstars are OK, but not great. But that’s classic for zooms
  • bokeh exhibits a little bit of onion rings, maybe a bit harder on the edges of the bokeh balls. Not as much cats eye in the corners wide open as he would have thought he’d get, and completely goes away if stopped down a bit
  • he shot handheld with the Fujifilm GFX100 IBIS, and he got very usable resutls at 1/15 of a second. So Chris is impressed
  • this lens would be awesome also for the Fujifilm GFX50R. It has OIS, and makes it a great walk around lens
  • has linear motor and focus incredibly fast paired with Fujifilm GFX100
  • easily delivers the sharpness you need even on 100 megapixel body
  • very consistent and high sharpness
  • in video, there is a fair amount of focus breathing. But besides breathing, it’s a nice lens for video
  • Chris says it’s still not the most versatile lens for him. He can’t rely just on this lens. He feels he has to take with him some other lens too, like the excellent 23mm prime lens or the 32-64 zoom
  • if you go with larger format zooms, this is a compromise you need to do. You can’t get same focal range easily like you get on a smaller sensor
  • depth of field equivalent of a f/3.2 on full frame. Gives you a lot of nice soft background
  • fantastic general purpose zoom

Fujinon GF 45-100mm f/4: BHphoto, AmazonUS, Adorama, Focuscamera
Fujinon GF 32-64mm f/4: BHphoto, Adorama, AmazonUS
Fujinon
GF 23mm f/4: BHphoto, AmazonUS, Adorama
Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera

The GFX Community

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