Fujifilm X100V vs XF23mmF2 and XF23mmF1.4 :: X100V, A Missed Opportunity :: Why X100V is better than iPhone :: More First Looks

BHphoto video – Introducing the X100V

As you probably know by now (if not, do your homework and check back the X100V live blogging ;) ), the Fujifilm X100V has a new XF23mm f/2 lens, that definitely delivers a significant improvement over the previous lens, which was designed for the 12 megapixel original X100.

Finally Fujifilm updated it. And they did a pretty damn good job.

But how does it compare to the other Fujinon 23mm lenses in Fuji’s offering, the Fujinon XF 23mm f/1.4 and the Fujinon XF23mm f/2?

Well, today we try to investigate this any many more question in a dedicated Fujifilm X100V roundup:

  • ivanjoshualoh – 23mm vs 23mm vs 23mm Shootout
  • techradar – Why the Fujifilm X100V is a better street photography camera than my iPhone 11 Pro
  • digitalcameraworld – Hands on: Fujifilm X100V review
  • dpreview – Why the Fujifilm X100V feels like a missed opportunity

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Fujifilm X100V
USA: BHphoto / AmazonUS / Adorama / Focuscamera
EU: AmazonDE / CalumetDE / WexUK / ParkcamerasUK / JessopsUK / AmazonUK / PCHstore

X100V Video Reviews

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Fujifilm Manager About Full Frame vs APS-C, Firmware Updates for X-T3, DSLR vs Mirrorless and Talking Fujifilm X-H2 is like… :)

Fujifilm Manager Interview

The latest Fujicast podcast episode of Kevin Mullins and Neale James just went online.

It’s a special episode from the Fujifilm House of Photography in London with Fujifilm manager Andreas Georghiades.

The podcast is one hour long and you can listen to it here. In this article, we will focus on the Q&A with the Fujifilm manager.

And guess what?

Of course it starts with the Fujifilm full frame evergreen ;).

So the first question is, what is this obsession with APS-C? Full frame would be Fuji’s opportunity to capture the market.

  • There is not really an obsession
  • When Fujifilm first looked at mirrorless, APS-C was the best balanced system in terms of size, weight and image quality
  • Obviously there are advantages to bigger sensors, which is why Fujifilm developed the GFX system
  • bigger sensors also have disadvantages in terms of speed and performance and other things [FujiRumors listed them in this article]
  • that’s why Fujifilm decided to fight on two fronts
  • there is a lot of noise around 35mm. The manager does not call it full frame, as in photography history what was considered full frame always changed. Today it’s just a great marketing terminology
  • if you want high resolution, you can get GFX
  • if you want something smaller and lighter than DSLR, there is the APS-C X series
  • if you go bigger sensor, you also go bigger and more expensive lenses, and you end up with bigger kits
  • Canon, Nikon and Panasonic full frame offering does not give you any benefit in terms of size and weight over DSLR
  • you have to ask yourself the question, why do you go mirrorless. If you want to save size and weight, APS-C is better

How to stay competitive in the market?

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New Fujifilm Financial Results: Instax Declines, Mirrorless Suffers Severe Market Conditions, Solid Fujifilm GFX100 and X-Pro3 Sales

Last week, Fujifilm published their report for the 3rd quarter of the 2020 fiscal year (October to December 2019 – we remind you that the Japanese fiscal year ends on the 31th of March).

This report confirms the trend we saw in the previous report of November 2019: the Instax hype is slowing down, mirrorless is suffering under severe market conditions, and overall revenue and operating incomings decreased.

But Fujifilm is not alone. As we reported here, recently all camera manufacturers reported loss in their imaging division.

The only positive note comes from the Fujifilm GFX100 and Fujifilm X-Pro3, which enjoyed “solid sales“.

The sales were solid for FUJIFILM GFX100, a mirrorless digital camera equipped with a large format sensor with the world’s highest 102 million pixels resolution, and FUJIFILM X-Pro3, a flagship model of the X series launched in November 2019.

In the Imaging Solutions segment, though revenue decreased compared to the previous fiscal year, and operating income also decreased compared to the previous fiscal year due to such factors as a decline in revenue and effect of exchange rate.

Down below you can see the summary of the report as well as screenshots.

Report Summary

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Fujifilm X-Pro3 Titanium Top Plate Issue Explained and Possibly Fixed with 1 Single Press

Over at our Fujifilm X-Pro3 group, there were complaints about the Fujifilm X-Pro3 titanium top plate not sticking perfectly to the body.

You can see for example this post here.

Jonas Rask jumped in, explained the issue in this post, and offered a solution. It’s NOT an official Fujifilm solution. Just something Jonas saw workes, and thought to share.

As the Fujifilm X-Pro3 group is accessible only for facebook members, I will share Jonas text below. However, for the video tutorial by Jonas Rask, check out his post here.

I want to make a comment about the titanium top plate having a gap from the main body construction of the X-Pro3.

This is simply because I have some knowledge on how the camera is made in that regard.

1. The outer shell of titanium is put on top of the weathersealed camera, so any gaps or imperfections will not impede weather sealing as far as I’ve been told. I think that’s quite an important thing to address!

2. The gaps are happening around the small bezelled lens mount ring. As a matter of fact this ring is what is designed to keep the soft titanium in place on the front. The problem is that it seems like the top plate on some cameras isn’t pressed hard enough to latch on to that ring-bezel during final stages of assembly. So what users could easily do is press the titanium down just where the ring is. They will hear a small click, and the Titanium will then be in place.

It’s quite a simple fix. But mind you, this is not an official announcement from Fujifilm. So wether or not you want to do it, is up to you.

But it’s goddamn annoying that it occurs in the first place.

PS: I have seen some images where people put things underneath the gap to show it off in forums. They just made this fix completely impossible for themselves by actually bending the titanium.

It worked for those, who tried it out in the group. If you experience the same issue, try it out, too.

In any case, if it turns out not fixable with Jonas Rask way, there will a recall by Fujifilm. But so far our group members seem to be successful.

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press firmly, you’ll here the click, and the top plate sticks on the body firmly. It was not firmly enough pressed during manufacturing

Sigma CEO: “Our Mission is to Support as Many Systems as Possible, But Fujifilm X Mount….”

Sigma & Fujifilm

One of the burning questions in the Fujifilm community, is if Sigma (and other third party lens manufacturers), will at some point in time offer Fujifilm X mount lenses.

Sigma CEO Kazuto Yamaki touched this topic a couple of times, and here is what he said among the others:

  • read here – Fujifilm Customers Would be Our Ideal Customer, but Fujifilm Does Not Disclose Their Protocols

So it seems Sigma passed the ball to Fujifilm. It’s up to Fujifilm to offer cooperation. But Fuji’s official response is:

  • read here – Fujifilm does not need to share X mount protocols with third-parties, since we offer already lots of glass

So, Fujifilm isn’t making things easier for Sigma, to offer X mount glass.

Now, in an interview published a couple of days ago, the Sigma CEO was asked the Fujifilm X mount lens question again. And his answer is as follows:

I am aware of this kind of demand from customers. One of our missions is to support as many systems as possible, so I’d like to support also Fujifilm X mount, but our engineering resources are limited, so we need to prioritize projects, depending on the demand from the customers. I’d like to make Fujifilm X mount lenses, but right now I have many other projects I need to prioritize.

It would be nice if Fujifilm would make life to Sigma easier, by sharing their protocols. But as the situation is now, I think we can put any dreams for Sigma X mount glass aside.

The only hope I see, is that Fujifilm hugely increases its market share (by at least 20% as we rumored here), and then Sigma might be motivated to go through the effort to reverse-engineer the lenses, just as Viltrox is doing with their X mount lenses.

Down below you can see the video, which starts at min. 5:10, so you don’t lose time to get to the point you want to hear :).