It’s again an interesting one, that also becomes very technical when it comes to analyzing the autofocus system and lets imaging-resource conclude that Fujifilm’s PDAF technology is arguably the most advanced on the market.
Down below you can find the key points and some images of the interview. The complete one can be checked out at imaging-resource here.
Market Future & Canon Predictions
Fujifilm totally disagrees with Canon’s prediction, that ILC business is going to contract by half over the next two years
Market will depend on innovation that will come
Fujifilm believes there is room for further grow
Some markets will decline, but other markets have still potential to grow (Asian market)
Customers should have different options
Currently full frame has 1/3 of the market by value
2/3 of market is predominantly APS-C, Micro Four Thirds, and some medium-format
other manufacturers focus on full frame, this might open opportunities for Fujifilm as long as they keep up innovating APS-C and MF
mainly X-T3 and GFX 50R helped Fujifilm to grow by 10% total volume growth
APS-C vs FF is not just about sensor size, but also the lens size, lens weight, overall cost, or the speed, the 4K movies
people judge the system more on the overall package
Fujifilm X-T3 vs X-H line
sold better than expected
Fujifilm X-T3 sold 40% better than X-T2 if you compare to same period since launch
X-T3 and X-H1 have cannibalized each other
with the new lower X-H1 price tag, X-T3 and X-H1 sit nicely next to each other
H-series and T-series will coexist for the future, but we need to clearly differentiate the lineup without confusing customers
XF200mmF2 is not only for sports, but also for portraits for very creamy bokeh and concerts for example
Fujifilm GFX 50R sales are above expectation and factory is very busy
Fujifilm GFX 100 design is almost final, very early firmware, and IBIS still does not work
GFX 100 megapixel autofocus: same sensor structure as the X-T3
GFX 100 has almost zero competition, because FF is only at 50MP and other medium format cameras are very expensive
Fujifilm thinks at multi-shot high-res shooting mode for GFX100, but has not decided yet
designing IBIS is a real challenge for big MF sensor
Fujifilm is still improving image quality via firmware
GFX100 launch in first half 2019 for around $10,000
Fujifilm GFX 50S most popular lens is the GF 32-64mmF4
Fujifilm GFX 50R most popular lens is the GF 45mmF2.8
GFX 50S owners have more lenses than GFX 50R owners
GFX owners complaint about the lack of more fast lenses for the system and Fujifilm is taking into consideration their feedback
Fujifilm listens to customers and tries to make their wishes happen, but sometimes their wishes become reality is very difficult and challenging
As bright as possible, as small as possible, as affordable as possible…
same team works on GFX and X. One R&D budget and depending on needs they are flexible to shift their focus
X-T30 has improved algorithm which will come to X-T3
CMOS sensor is always reading by lines. So it isn’t very suitable for horizontal phase-difference […] technically we can make a cross-type system but normally, subjects are more… and horizontally-arranged PDAF pixels support them better
Fujifilm could do vertical AF correlation, but hasn’t felt the need to do it
8% of pixels are phase detection pixels (high density), good for low-light and high-frequency subjects
signal and phase pixel are read separately
we used to have like 60 regions within each AF point, but now 240
depending on the light level, the X-T3 can “bin” PDAF pixels together (basically just adding their contents) to get a better signal/noise ratio, and so be able to determine focus even in very dim lighting. Depending on how you do this, you’ll trade-off some ability to see the finest details, but it can really help in very low-light conditions
Back in early 2017 (rumors of March 3, March 14 and April 14), we told you how Fujifilm was planing “the ultimate Fujifilm X“, a feature packed APS-C hybrid stills/video camera with IBIS, that could cost around $3,000 (if not more).
However, Fujifilm hesitated if such a camera would be successful, hence vastly revised the project (rumors of July 12, July 17 and July 24).
The result was the Fujifilm X-H1, an ergonomically fantastic camera with IBIS and a new ninja-shutter, but with the core specs and battery of the Fujifilm X-T2.
Rumors and Poll
Let me say it clearly: I have no indication at the moment that would allow me to say with confidence that Fujifilm revived plans for the ultimate Fujifilm X. Hence I can in no way confirm Michael’s speculation.
All that is sure is that Fujifilm had such plans in the past (2017), and Fujifilm can put that same project on the “to-do” list anytime again, just like it happened with the Fujinon XF33mm f/1.0, another project Fujifilm froze in for a few years, and then revived later on (also thanks to the pressure the FujiRumors community made).
Coincidence wants that a few days ago FR-reader Nathan contacted me with a survey suggestion, that fits perfectly into today’s article. Nathan wrote:
“I would like to purpose a simple survey for your readership. Should Fujifilm create a Fujifilm X-T3Pro to compete with the Sony a7000“
IMHO, a Fujifilm X-H2 with latest technology and bigger battery below $2,000 (vertical grip included) would be more than enough to satisfy the needs of wildlife and sport photographers and there is more urgent need for something like the Fujinon XF400mm f/4 to attract more of them into the X system.
But let me know what you think in the comments down below and feel free to vote the survey on if you would you like (or not) Fujifilm to revive plans for the ultimate feature packed (and expensive) Fujifilm X.
So the question arose amongst the FujiRumors community: was the Fujifilm XF 8-16mm f/2.8 overpriced at launch?
Difficult to say, since the price is justified or not also depending on factors you can’t really read on specs papers, like image quality, build quality and more.
At the bottom of this article you will find a poll, where you can let us know what you think.
Regarding the Fujinon XF200mm f/2 LM OIS WR, (which is now $1,000 off), I believe the XF200mmF2 launch price was not overpriced, considering how it performs and that it comes with 1.4x teleconverter. But let us know in the poll below.