Fujifilm Digital Camera Range: Making Sense of the Line-Up, What Should be Dropped, What Should Stay… and Where is the X-H Line?

Fujifilm shared this Pyramid explaining their Current Camera Line-up
Fujifilm shared this Pyramid explaining their Current Camera Line-up

I already said it in my X-S10, Attack on Sony article: the Fujifilm X-S10 makes a whole lot of sense.

And yet, I do understand one of the critiques made to Fujifilm: their line-up is huge and potentially confusing.

There are indeed some lines, that in some occasions do not not differentiated themselves enough from each other.

But this is an issue Fujifilm realized and I feel that they are taking care of it, for example:

  • the Fujifilm X-Pro3 is a unique machine, with a concept, so far nowhere to find
  • Fujifilm is aware that the the Fujifilm X-H2 must differentiate stronger from the X-T* line in order to continue to evolve separately

Fujifilm understands the problem and is finding ways to separate the lines better.

And yet… there are some lines that should be dropped, in my opinion.

Let’s take a look it at, by using an official Fujifilm media sheet that has been sent to me, which shows a pyramid with all Fujifilm X series cameras listed and ordered by Fujifilm itself.

The Red Zone

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Size Comparison: Fujifilm X-S10 vs X-T4 vs X-T30 vs X-T200

Yesterday evening FujiRumors leaked the size comparison between Fujifilm X-S10 and Fujifilm X-T4.

In the comments to that post, some FR-readers took the sketches, and added the Fujifilm X-T30 as well as the currently ultra-cheap X-T200 to the comparison.

I’d like to thanks you guys for the help, and share two of the comparisons you made down below.

We can see, that the X-T30 is still slightly smaller. But not that much, actually, and consider that the X-S10 has also the IBIS unit build into it.

Now, we know the X-T10, X-T20 and X-T30 were absolute best sellers for Fujifilm. But I have the feeling that the X-S10 could do even better, as it features IBIS as well as a nice deep grip, features that many users want and so far could not find in a sub-1,000 Fuji X series camera.

The Fujifilm X-S10 has a terrific potential. Let’s hope it will turn out to be winner for Fujifilm.

Everything will be official on October 15. And everything about the X-S10 will be found on FujiRumors and the big live blogging we are going to have. Feel free to join us. :)

Join our brand new Fujifilm X-S10 facebook group.

Take care,
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Size Comparisons

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2020 World Press Photo Winner Ricardo García Vilanova: “For my War Photography I use X-T3 and Only One Lens, the…”

As you might know, photographers using Fujifilm cameras creamed off all the top awards at the World Press Photo Awards 2020.

Fujifilm continues to interview those photographers, who snapped all those wonderful images with Fujifilm X and GFX cameras.

  • first interview – Alain Shroeder, winner of the World Press Photo overall stories category
  • second interview – Luca Locatelli, 1st Prize for environment story in 2020 Word Press Photo Contest

The third interview is with Ricardo García Vilanova, who won the 3rd Prize for General News Singles in 2020 Word Press Photo (in the same category, Fujifilm won also the 1st prize, with Yasuyoshi Chiba grabbing the top winning image with his Fujifilm X-H1).

You can see the video below as well as a summary of the talk.

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Fujifilm X-T30 Gets Firmware 1.20 Love and New Features Guide

Earlier today, Fujifilm released a couple of firmware updates.

The main course of the meal, was a significant firmware update for Fujifilm X-T30 cameras.

Along with the new X-T30 firmware, Fujifilm also published a new features guide for Fujifilm X-T30.

You can get it in several languages:

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New Firmware for Fujifilm X-T3, X-T30 and XF 16-80mm f/4 Released

Fujifilm has released firmware updates for a couple of Fujifilm cameras and lenses. You can find all the details below.

Full List of Firmware Updates

Fujifilm X-T3 firmware 3.21 – download here

The firmware update Ver.3.21 from Ver.3.20 incorporates the following:
Fix of minor bugs.

Fujifilm X-T30 firmware 1.20 – download here

The firmware update Ver.1.20 from Ver.1.10 incorporates the following issues:

Regarding the details of No.1, download the “X-T30 New Features Guide” from our website.

  1. Gimbal / Drone support (*)
    This firmware adds the following function to complement the current support for still image shooting via USB communications:
    ・Starting and ending video recording
    ・Adjusting exposure settings (exposure mode, shutter speed, aperture, ISO sensitivity, exposure compensation) for video recording
    ・Making manual focus adjustments for video recording
    *This is the function via USB communication. About supported gimbals and drones, refer to support information not only on our website but also manufacturers’ websites.
  2. Enhanced autofocus.
    *Improving the tracking performance of the eye AF frame, making it easier to attain accurate autofocus on the eyes.
    *Improving face-detection performance when there are faces of different sizes within the same frame, making it easier to attain accurate autofocus.
    *Improving autofocus capability on a foreground subject even when there is a mixture of foreground and background subjects within a AF frame, causing the foreground subject to go out of focus, e.g. when shooting flowers against a busy background.
  3. Capability to save up to 9,999 pictures in each folder.
    Until now, the number of pictures that can be saved in a folder on an SD card was limited to 999. This update will raise the limit by ten times to 9,999 pictures.
  4. Fix of minor bugs.

Fujinon XF 16-80mmF4 firmware 1.03 – download here

The firmware update Ver.1.03 from Ver.1.02 incorporates the following issue:
Fix of minor bugs.

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