Imagine FUJIFILM would go FULL FRAME Tomorrow Morning…

If Fujifilm Would go Full Frame….

So, top Fujifilm manager Toshi Ilda said it clearly here: “We will NEVER go Full Frame!”

NOTE: this is not an article against full frame. I just try to put myself in Fujifilm’s shoes and see what it would mean for them to go full frame.

Now, apart from the fact that I 100% agree with what CanonWatch said:

“Never say never, even if you’re making the best APS-C mirrorless cameras on the market“

Remember when Fujifilm said they will never be able to offer IBIS on Fuji X Mount cameras?

Anyway, Fuji says. there won’t be any full frame camera, and according to this huge FujiRumors poll, most of you guys agree with Mr. Toshi.

But imagine…

Imagine Fujifilm would go full frame tomorrow morning.

Mostly due to the slower full frame sensor readout compared to APS-C (as listed in our advantages of APS-C over Full Frame), it would be a Full Frame Fujifilm that:

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First Images and Specs of New 7Artisans 60mm F2.8 1:1 Macro Lens for Fujifilm X Mirrorless Cameras

Mirrorlessrumors received the first images and specs of the 7Artisan 60mm f/2.8 1:1: Macro lens.

It will be available for Fujifilm X mirrorless APS-C cameras as well as Sony E, EOS-M and MFT mount.

First sample image at the bottom of this article.

Mirrorlessrumors notes that the description contains an error when describing the lens construction, since this is a screenshot from a beta page that is still under construction and mistakes will be fixed.

Checking the complete list of current and future native X-mount lenses, I see currently only three native 1:1 macro lenses for Fujifilm X available:

The 7Artisan 60mm f/2.8 1:1 Macro lens will add to the already wide range of Chinese made Fujifilm X mount lenses. Full list below:

No Samsung Sensor in Fujifilm X-T3 says Fujifilm Manager (still Sony)

Fujifilm X-T3 Sensor

Here on FujiRumors we never joined the big “Fujifilm X-T3 sensor is made by Samsung” buzz and you won’t find a single article or a single comment, where I say that.

All we did is to report about the official cooperation between Samsung and Fujifilm on the ISOCELL+ technology and we reported about rumors surfacing on the web, about Samsung possibly supplying APS-C sensors “in future” (and not now already).

I have always avoided to join Samsung X-T3 sensor speculations, also because I have been contacted by some sources (thanks), who told me it’s a Sony sensor.

Now Fujifilm UK manager Theo Georgiades sets an end to all the speculations by saying in this video at minute 3:38.

“I can confirm that it is definitely not a Samsung sensor. It’s the same manufacturing process that we have gone through with all other X-Trans sensor cameras. Still designed and tested all by our R&D team, but it’s definitely not a Samsung sensor.“

He never mentions Sony, but we know that it’s currently Sony, who manufactures the sensor “designed and tested” by Fujifilm.

However, who knows what will happen in future. The cooperation between Samsung and Fujifilm is real (there is an official press release), and I don’t feel like I can tell you now with 100% certainty, that Samsung will never ever be back in the APS-C sensor business.

Personally I would certainly be happy about Samsung making APS-C sensors again one day, because customers would definitely profit from more competition to Sony in the sensor business.

Fujifilm X-T3 (save $130 w/grip): BHphoto, AmazonUS, Adorama, Focuscamera

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FUJIFILM Says FULL FRAME Does NOT Make Sense For them NOW and Compares Size, Weight, Price of APS-C with Full Frame

APS-C vs Full Frame

At the Spanish press event for the launch of the Fujifilm X-T3, Fujifilm has displayed a comparison between their Fujifilm X-T3 and a “mirrorless full frame” system. The media slides were published at the Spanish site albomedia.

The comparison should show, how Fujifilm’s APS-C system is better balanced in terms of size, weight and price compared to full frame. Well done Fuji, now you opened the Pandora box of equivalency… watch out what happens in the comments ;).

When asked if Fujifilm would enter Full Frame, Fujifilm answered:

“We would have to start from scratch with the optics, and that would not make sense now“

In a recent major poll here on FujiRumors, most FR-readers agree that Fujifilm should stick with their APS-C and medium format systems, and stay away from the full frame slaughter between Sony, Canon, Nikon, Panasonic and maybe even Olympus soon.

As a consequence to your vote, I have shared a list of advantages that APS-C offers over full frame.

Mirrorless vs DSLR

Then Fujifilm also displayed a chart, that shows the overall decline of the camera market, and that DSLR sales are affected most by this decline.

When asked what Fujifilm thinks about the Canon EOS R and the Nikon Z series, they answered:

” it’s good news, as it will allow mirrorless to grow. It is always better have 5% of a market of 20 million that 10% of a market of 5 million”

We already discussed this topic in our article “Canon and Nikon enter mirrorless, and Fujifilm is happy about it“.

FUJIFILM Should NOT go FULL FRAME you Say + Advantages of APS-C (and MF)

Specs are Fun, but don’t let them take Control over You: Keep up Watching at the (Photography) World primarily Artistically, rather than Technically

You Don’t Want Full Frame Fujifilm

Here are the results of the poll we launch a few days ago here.

77% of you voted that you don’t want a Full Frame interchangeable line by Fujifilm.

  • 43% don’t want FF at all
  • 19% don’t want FF in MILC, but they would like an FF Fujifilm X200
  • 15% don’t want FF, but a APS-H sensor that is still compatible with existing mount and lenses

So basically for 62% of you there is no need to have FF on Fuji’s MILC lineup, and my impression is that those, who vote for APS-H, care most about compatibility with existing lenses, hence, if APS-H is not possible, they’d rather prefer to keep APS-C than go FF  and invest all over again in a new system.

Only 12% of FR-readers are Pro full frame, whereas other 6% voted for the option to put a FF sensor in the G mount, making the GFX a hybrid system.

So, if Fujifilm listens, than at least here on FR the advice is clear: continue to improve, where you are already the best in the market, APS-C and Medium Format, and avoid the FF slaughter between Canon, Nikon, Sony, Panasonic and maybe even Olympus.

Advantages of APS-C

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