Top 3 Fujifilm Gear I’d Love to Buy in 2022

I think I can say that in 2021 I’ve done a decent part in supporting Fujifilm with my hard earned money, as here is the Fujifilm gear I’ve purchased:

For as much as Fujifilm made medium format accessible to the masses, buying into the 100 Megapixel GFX system still requires a significant investment. It’s worth every penny, but it’s not cheap.

So in 2022 I will try to contain my GAS as much as possible and be cautious with my purchases (do I hear you guys laughing?? ;) )

And yet, there is some gear I’d love to buy in 2022. And I mean gear that is either already announced, available or at least on the Fujifilm roadmap for 2022. So this is not about rumored gear.

  1. Fujinon GF 50mm f/3.5
    One of the main declared goals by Fujifilm is to make the GFX system smaller. A huge step in this direction was made with the Fujifilm GFX100S, which is already smaller than some full frame mirrorless cameras out there (see the Panasonic S1R) and about as big as the Canon R5. Sure, the GFX lenses are usually bigger, just as Full Frame lenses are usually bigger than APS-C lenses. Well, the Fujinon GF50mmF3.5 serves exactly the purpose to make the system smaller and mounted on my GFX100S, it could give me a very nice combo that I would probably end up carrying with me more often also for casual family stuff. And hey, I need 2 more GFX lenses to reach the average GFX shooters’ lens attachment rate* ;)
  2. Fujifilm X100V
    I mean, just look at it. It’s of a beauty matched maybe only by some Leica cameras. The only problem here is that I own the Fujifilm X-E3 with XF27mmF2.8 R WR, so the Fujifilm X100V would become a bit redundant in my lineup. And yet, it would not only be about its beauty. It also has the pull-up ISO dial from the X-Pro line that I totally love. Combined with WCL-100 II and TCL-100 II it would give me a compact and versatile leaf shutter mini-system. And just like the X-E4 it has that “invisible” tilt LCD screen that I could make good use of every now and then.
  3. Fujinon XF 70-300mm f/4-5.6
    You might know how much Iove my XF18-135mmF3.5-5.6, especially when mounted on my X-T4 (you can see the combo here on the Dolomites). But in 2022 I’d love to get a bit more into a photographic territory I haven’t explored much yet, wildlife photography. That’s why a bit more reach could come in handy then the one the 18-135 can offer me. There are some options here: from the XF200mmF2 to the XF100-400 to the XF150-600mm that is on the roadmap. And why not, also the Tamron 18-300mm f/3.5-6.3 could be a nice option. But taking into account prize and size, I think the  XF70-300mm f/4-5.6 could be a reasonable choice to start with. And for even more reach I could couple it with the XF 1.4x TC WR Teleconverter.

Bonus

Related Article

The Gear

*From the Interview “Fujifilm Manager: GFX Triumph and Full Frame Attack Strategy, Shrinking IBIS, AI Future, Fuji X-H2 Needs Breakthrough, COVID and More”

  • 70-80% of GFX customers were coming from non-Fuji cameras. Most probably from full frame DSLR cameras
  • GFX sells 50% better than Fujifilm predicted
  • GFX lens attachment rate: about 3 lenses per 1 GFX camera
  • Fujifilm X system has a lower lens attachment rate than GFX system
  • read more in this article

Ten (10) Fujifilm X-H2 Rumors I’ve Never Shared, But Some Guys Think I Did (and Now I Need to Clarify)

I start reading in forums stuff that apparently I’ve claimed about the Fujifilm X-H2 cameras, but in truth I never did.

The reason this happens are mainly two:

  • Some guys misinterpret my personal speculations for a rumor coming from a source
  • Some guys read articles on a fly and skip some important parts of the rumor (or read only the headline)

Maybe all the “rumors” attributed to me (but that I’ve never shared) will turn out to be true indeed. And I wouldn’t be surprised if many did. But in any case I felt the need to clarify this, otherwise, if some of the stuff shared below does not turn out to be correct, people will start attacking me for sharing fake rumors and clickbait.

  1. CLAIM: FujiRumors said that Fujifilm will launch two X-H2 cameras simultaneously
    I don’t know if both X-H2 cameras will be launched on the same day, or just in the same year (2022).
  2. CLAIM: FujiRumors said there will be one video centric X-H2 and a stills oriented X-H2 with different ergonomics
    I don’t know if both X-H2 cameras will have the same camera body or if there will be (small or big) ergonomic differences.
  3. CLAIM: FujiRumors said the X-H2 will be launched in early 2022
    I don’t know if the X-H2 will be launched in early 2022. FujiRumors has not given any time frame until now (except for a generic “2022”). Sure, looking back at the last 10 years, the main camera announcements happened between January and March. The reason is simple: the Japanese fiscal year ends on March 31 and Fujifilm wants to show up at investors with better sale figures by launching and selling cameras before the fiscal year ends. So to anyone who guesses for “early 2022” I can understand where this guess comes from and it makes a whole lot of sense. But just to be clear, so far our sources have not confirmed that (which does not mean it could not be true)
  4. CLAIM: FujiRumors said both X-H2 cameras will cost below $2,500
    I don’t know if both X-H2 cameras will cost sub $2,500 (one should, but if both will remains open).
  5. CLAIM: FujiRumors said there will be a 40 MP X-H2 with stacked sensor
    Fujifilm said they will launch a stacked APS-C sensor in 2022. FujiRumors said there will be a 26MP and a 40MP X-H2 camera in 2022. But I don’t know if both these cameras will have a stacked sensor, or only 1 camera. Or none, and the stacked sensor will be reserved for something else.
  6. CLAIM: FujiRumors said one X-H2 will have the existing 26MP X-Trans IV sensor (currently in use on X-T4)
    No I did not say that. I said that it will have a 26MP sensor, but I don’t know if it will be an X-Trans IV sensor (maybe combined with new processor to take the most out of it), or a new 26MP sensor.
  7. CLAIM: FujiRumors said there will be one X-H2 with X-Trans sensor and one with Bayer sensor
    I did indeed write this, but it was not as a rumor! It was a mere speculation of mine. Please read again the original article here. I was just trying to figure out what the difference between the two X-H2 cameras could be, and one that came to my mind was the Bayer/X-Trans versions. But that was never a rumor. It could make sense, as Bayer has its advantages too (more affordable, easier to get features like pixel shift, less power hungry, less overheating etc – read here). But so far no source told me I am right (or wrong) with my speculation.
  8. CLAIM: Both Fujifilm X-H2 cameras will feature an updated processor
    Also in this case, this is something I’ve never claimed. I’ve speculated on a personal level that both could have the same processor, but no source has given me this information yet. And until that happens (that a source shares more details), all the options remain open.
  9. CLAIM: FujiRumors said in 2019 that the X-H line has been canceled and now cowardly backpedals his fake 2019 rumor hoping we will forget about it
    There was this fake rumor circulating and it created such a buzz that it ended up also on big photography news sites. But it was not shared by FujiRumors. On the contrary, just minutes after the fake rumor was shared I warned you all that it’s a fake and that the X-H2 will surely come (it will just need more time). On FujiRumors we do not do fake rumors that serve the only purpose to get your attention, traffic and money. We respect you, your time and your trust and therefore will never go down the fake rumor road.
  10. CLAIM: FujiRumors said the X-H2 will come in 2020, then said it will come in 2021, then said it will come in 2022. Can we still trust this guy?
    I’ve read this accusation on an Italian forum. So let’s clarify that this is another case of websites (and YouTube channels) having no clue just continuously announcing the imminent arrival of the X-H2 just to make some traffic. Here on FujiRumors we told you back in May 2019 (!!!) that the X-H2 will come, but not in 2020. And once 2020 was over, we told you in May 2021 that there won’t be an X-H2 not even in 2021*. The first time indication we gave on the X-H2 was on March 2021, when we told you the X-H2 will come in 2022.

So, until any of the above is confirmed (or debunked) by my sources, they remain mere speculations. Some of them very reasonable speculations, but still, just speculations.

Look guys, here on FujiRumors the Fujifilm X-H2 marathon just started. So definitely give FR a look every now and then to see if something new goes online. And it will… oh boy it will ;).

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*We told you there won’t be any more X series camera in 2021 after the X-E4 (hence also no X-H2 will come in 2021). Now you tell me that we got the X-T30II o September 2021, but that camera was a last second decision by Fujifilm and it’s an X-T30II with new firmware and better LCD and and RAM.

BREAKING: Fujifilm X-H2 with 26 Megapixel coming 2022 (and Now the Big Question is…)

Look guys, this is trusted stuff. Solid and reliable. And 100% true. Believe it or not. It’s going to happen.

The Fujifilm X-H line has been canceled!!! Axed! Forever!!!

Nah, just kidding… we don’t do fake rumors here ;).

So let’s get serious and tell you exactly what is going to happen.

FujiRumors told you that there will be two Fujifilm X-H2 cameras and that they will have a different megapixel number.

According to our sources, one will sport a high resolution 40 megapixel sensor (not 43 megapixel as many speculate based on available Sony sensors).

And what about the other Fujifilm X-H2?

Well, we did get additional information from our sources. Multiple trusted sources. And they told us that the second Fujifilm X-H2 camera will have 26 megapixel.

I know what you want to know now.

You want to know if it will be the same 26 megapixel sensor we have in current X series cameras such as the Fujifilm X-T4 or if it will be a new 26 Megapixel sensor.

At this point I can’t answer this question.

Some of you might remember that I once said the Fujifilm X-E4 would be the last X-Trans IV 26 Megapixel camera. But evidently I was wrong, as we got the Fujifilm X-T30II (although that’s basically just an X-T30 on firmware steroids and new LCD). So I might well be wrong again?

Let’s see the two options I see for now:

  1. Fujifilm decided to make a high resolution and more expensive Fujifilm X-H2 and offer at the same time a much more affordable version of the X-H2 using the proven and trusted X-Trans IV BSI 26 Megapixel sensor.
  2. Fujifilm will use a new 26 Megapixel sensor

My opinion on both options:

  1. Fujifilm could have decided to use the X-Trans IV sensor of the X-T4, but combine it with the new processor on the X-H2 to squeeze the most out of the X-Trans IV sensor. That would be siimilar to what they did with the Fujifilm GFX50SII, where they used the old sensor of the original GFX50S, but combined with the newer processor of the GFX100S Fujifilm was able to take more out of it (faster autofocus speed, more film simulations etc.)
  2. This would be very atypical for Fujifilm, to launch in one year (2022) two completely new higher-end APS-C sensors. But just because Fujifilm never did it before, it does not mean it can’t happen with the Fujifilm X-H2.

Which one do you consider more likely? Feel free to vote the survey down below.

And make sure to follow FujiRumors to get more Fujifilm X-H2 rumors soon.

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Fujifilm X-H2 Rumors Recap

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Vote Your Top Fujifilm (Related) Product and Roadmap Lens 2021

click the image to find out what FujiRumors considers Fujifilm's top product for 2021
click the image to find out what FujiRumors considers Fujifilm’s top product for 2021

Top Fujifilm Related Product 2021

There won’t be any more announcements in 2021, so time to look back at the Fujifilm year 2020 and vote which one according to you was the top product of the year launched by Fujifilm.

And why not, let’s include also the third party autofocus lenses for Fujifilm launched (or announced) this year as well as the latest Instax products.

Also, you can vote on what in your eyes is the most exciting lens on the X roadmap and GFX roadmap. In this survey I will include the rumored XF56mm f/1.2 II as well as the lenses on the Viltrox roadmap and TTArtisan roadmap.

So the gear you can vote on down below is this one (the surveys itself is at the bottom of this article):

I hope I didn’t forget anything. The survey is down below.

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Samyang AF 12mm f/2.0 for Fujifilm X to Ship in January 2022 (in North America)

A FR-reader ordered the new Samyang AF 12mm f/2.0 and wondered when it would finally ship.

So he contacted the Samyang USA customer service and this is the reply he got:

We anticipate this order to be shipping around January 2022.

The lens was announced back in October, so we are looking at a looking at a three months waiting times for those, who pre-ordered it. Sounds like a long waiting, but compared to what is happening in the Fujifilm world, it is actually blazing fast. I mean, we are still waiting for gear to ship that was announced 9 months ago.

New – Third Party Fujifilm X Autofocus Lenses Group

Fujifilm X-H2 Coming 2022 with Huge Computational Photography Boost?

Fujifilm X-H2

What could be a good topic to talk about this weekend?

Let me think…

What about the Fujifilm X-H2? Is that OK?

And more precisely, could 2022 be the year that will see a huge computational photography boost in Fujifilm X series cameras, starting with the Fujfiilm X-H2?

I think it could be, and here is why.

Recently I wrote an article called “Top 7 Critiques on Fujifilm that Are Absolutely Justified”.

In that article, I said that Fujifilm should hire the best firmware guy there is, and develop tons of artificial intelligence features, as this is one area where APS-C cameras can easily beat full frame and medium format cameras, as I also explained in my article 7 advantages of APS-C over FF article.

The smaller the sensor, the faster the processing, the less the heat, the more the camera is free to make its computational photography magic.

While writing that article, I remembered that back in 2019, top manager Toshihisa IIda did announced a 3 year computational photography plan and said:

  • In 3 years, AI (artificial intelligence or computational photography) will become important part of photography
  • AI will not manage or control, but help photographers to take better images in an easier way

And more recently here, Japanese Fujifilm managers said:

  • If sensor and processor are very fast, then you can do lots of things with computational photography

Well, it looks like Fujifilm plans to give the X series a massive AI boost by 2022 (according to their own 3 years AI roadmap set back in 2019). And guess which camera is set for 2022 announcement? You got it, the Fujifilm X-H2.

So, in terms of new technology, the Fujifilm X-H2 will not only give us a new hardware platform (new sensor and processor), but, if Fujifilm respects their own timeline, we might see also lots of computational magic being implemented in the X-H2.

Btu to be clear: this is not a rumor. I have no idea what the X-H2 will bring in terms of AI features. But Fujifilm itself hinted that by 2022 something will happen in this department. So feel free to let us know which AI features you’d like to get on the Fujifilm X-H2.

Computational Photography – Good or Bad?

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Top 7 Critiques on Fujifilm that Are Absolutely Justified

I recently wrote an article, where I list 10 attacks on Fujifilm that do not make any sense.

In that article, I promised that I would also write an article about the exact opposite, meaning sharing a list of critiques on Fujifilm that I totally understand and I agree with.

You can find it down below.

And of course, feel free to add your own critiques on Fujifilm in the comments down below.

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Samyang 12mm F2 AF for Fujifilm X Mount Officially Announced – First Hands-On Reviews

Samyang has just launched their first autofocus lens for Fujifilm X mount, the Samyang AF 12mm f/2 X.

Key features:

  • Wide-angle captures depth and color with Fujifilm X-Series cameras
  • Excellent resolution in all areas of the Image
  • Outstanding usability with lighter weight & compact size

Down below you’ll find the product description, some charts, the compatibility list and the link to the Samyang 12mm f/2 product page.

Also, you’ll find a first hands-on review and sample images.

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DxO PhotoLab 5 and FilmPack 6 Released with Support for Fujifilm X-Trans Sensor Cameras

DxO has just announced Beta support for Fujifilm cameras sporting an X-Trans sensor with the new DxO PhotoLab 5 and DxO FilmPack 6 (launch discount available).

Down below you’ll find the official press releases.

The supported Fujifilm X-Trans cameras so far are:

  • Fujifilm X-E2 / Fujifilm X-E2S / Fujifilm X-E3 / Fujifilm X-E4 / Fujifilm X-H1 / Fujifilm X-Pro2 / Fujifilm X-Pro3 / Fujifilm X-S10 / Fujifilm X-T1 / Fujifilm X-T2 / Fujifilm X-T20 / Fujifilm X-T3 / Fujifilm X-T30 / Fujifilm X-T4 / Fujifilm X100F / Fujifilm X100T / Fujifilm X100V / Fujifilm X70

All DxO Software

Press Releases for DxO PhotoLab 5 and DxO FilmPack 6

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34 Fujifilm Products Won the “Good Design Award” achieving the Most Awards for the Third Consecutive Year

Fujifilm has been awarded with 34 Good Design Awards for a wide range of products, from software, to X-Ray products to projectors and of course also X/GFX gear.

As for the camera gear, here are the winners:

Press Release

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