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The Magic of the Fujinon XF 35mm f/1.4 Explained and Why Fujifilm Should NOT Make an XF 35mm f/1.4 MK II

The Fujinon XF 35mm f/1.4 Magic

Why an article about Fujifilm’s oldest X-series lens, the Fujinon XF 35mm f/1.4, in 2019?

Because our recent poll has shown, that the XF35mmF1.4 is the most loved Fujinon lens overall, and I thought that, based on official Fujifilm statements, we try to investigate what makes this lens so incredible popular and loved.

Fujifilm said that, when designing the XF 35mmF1.4, they had 2 choices:

  • follow the MTF test criteria and create a lens that scores high at MTF charts
  • don’t care about specs & charts and design the lens thinking at the real life use

Fujifilm went for the real life use, and the result is a lens, the Fujinon XF35mm f/1.4, that is “decent” according to MTF charts, but amazing in real life. To know more about it, check out the XF 35mm f/1.4 development story at fujifilm-x.

Also Fuji Guy Billy recently said here, that Fujifilm did not want to create a clinically perfect lens, but a lens with character. We could call it a “perfectly imperfect” lens, a unique lens, or, in other words, a lens with a “magic touch“.

I also remember Fujifilm saying a few years ago, that while designing the Fujinon XF35mm f/1.4, they decided to go for a slower focussing lens, because they saw that, with a faster focus mechanism requiring a different internal design, the XF35/1.4 would have lost its “magic“. If I find the article, I’ll share the link here later on.

  • fuji-x-forum: That 35mm f1.4 magic in other Fujinon lenses?

XF 35mm f/1.4 MK II ?

And now comes the part that will make me extremely unpopular and you will probably ban me from FujiRumors. :)

While working on this article, I thought that maybe Fujifilm should NOT make an XF 35mm F1.4 MK II (which is your first choice for a MK II version according to this poll).

But before you destroy your keyboard while typing angry comments, give me a chance to explain why.

In the light of what Fujifilm officially stated, I agree with what FR-reader (and X-Pro line lover ;) ), PC1512 said here:

People need to understand that the existing 35 1.4 will never be “updated” with a magic new motor and suddenly be quicker focussing; the optical formula people like so much is the reason that it’s a slower focussing lens, because of the weight of all the elements which are designed to be moved as one unit to achieve focus.

To speed that up significantly you need to change the optical formula, which means it becomes an entirely different lens. Effectively that’s what they did when they produced the 35 f2 – and wisely kept the 1.4 still available as an alternative.”

We love our Fujinon XF35mm f/1.4 for its “magic”… a magic that would probably go lost in a Mark II version.

Do you want weather sealing?

Well, when I destroyed my Fujifilm X-E2 (I had to jump into a river with all my gear), despite my desperate attempts to rescue my X-E2, the camera died forever, but my beloved Fujifilm XF35mm f/1.4 survived, and still today it works like a charm. So I am confident it will survive also if I am catched by some rain.

Do you want faster autofocus?

Try to get a Fujifilm X-T3, which breaths new life into older lenses in terms of AF speed.

I’d love to hear what you guys think about it… and yep, I have my shitstorm helmet on ;).

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Fujinon XF 8-16mm F2.8 and XF 200mm F2 Compared to Equivalent Full Frame Glass, Owner Manuals, Reviews and More

Fujinon APS-C vs Equivalent Full Frame Glass

The Fuji year 2018 saw the arrival of two high-end, fast and top quality lenses, the Fujinon XF200mm f/2 LM OIS WR and the Fujinon XF 8-16mm f/2.8 LM WR.

Both Fujinon lenses are still smaller, lighter and cheaper than perfectly equivalent full frame glass, as you can see in this comparison, where we compare the Fujifilm XF200mm f/2 (with 1.4 TC) versus the Canon EF 300mm f/2.8L and the Fujinon XF8-16mm f/2.8 with the Canon EF 11-24mm f/4L USM.

Check out the comparison here.

Price and size is one of the advantages of an APS-C system. For more advantages, read this article.

And as soon as the Fujinon XF33mm f/1.0 hits the market in 2020, Fuji’s APS-C system will have also an equivalent to something like the Nikkor 58mm f/1.4G and the Sigma 50mm f/1.4.

So, that was the fast glass.

But many people, who buy into an APS-C system, probably do it because they look for the best balance between size, weight, price and performance.

Lenses like the Fujinon XF 16mm f/2.8 (which will come soon) and the Fujinon XF 16-80mm f/4 (which will come later), perfectly fit into the philosophy of the “balance“. Great performance in a compact, flexible, portable and affordable package.

My prediction: Fujifilm will sell the XF16mmF2.8 and XF16-80mmF4 like hot cakes, just like they do with their f/2 trinity, the XF23mmF2, XF35mmF2 and XF50mmF2.

Good that Fujifilm is boosting up its lens production by 70%.

But today’s roundup is all for the big and fast guys, the Fujinon XF 8-16mm f/2.8 LM WR and Fujinon XF200mm f/2 LM OIS WR. Enjoy it.

Fujinon XF 8-16mm F2.8: BHphoto, Adorama, AmazonUS, Focuscamera
Fujinon XF 200mm F2: BHphoto, Adorama, AmazonUS, Focuscamera

Fujinon XF 200mm f/2

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Fujifilm GFX100 Has Two Joysticks

Fujifilm GFX100

When I was at Photokina, Fujifilm was very attentive not to display the Fujifilm GFX100S from the backside. And also the images they published on the web so far don’t show the backside of the camera.

However, I took a close look at the images we have so far, and I noticed that there are two joysticks at the back of the camera (see top image). Other cameras with integrated battery grip, such as the Nikon D5 and the Canon 1Dx MK II, also have two joysticks. And also Fuji’s own vertical grips for X series cameras offer an additional joystick.

Down below more leaked Fujifilm GFX100 specs… definitely more exciting than today’s one ;).

Recently we also compared the size of the Fujifilm GFX100 with several other cameras, including the Sony A7III and many more. Check out the comparisons here.

Fujifilm GFX 50R: BHphoto, Adorama, AmazonUS
Fujifilm GFX 50S: BHphoto, Adorama, AmazonUS

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RUMOR, NEWS and COMMUNITY

Fujifilm GFX 100

  • 100 Megapixel BSI IMX461 sensor
  • Sensor already used by Phase One here
  • More expensive than Fujifilm GFX 50S. Price not final, but could be about as much as Hasselbald X1D
  • Available in 2019
  • Final Announcement 2nd Quarter 2019
  • 4K video 4:2:0 10 bit internal and 4:2:2 via HDMI
  • no crop at 4K @ 30p
  • full sensor phase detection coverage
  • around $10,000 – Fuji US manager said $9,995
  • X Processor 4
  • two joysticks
  • resistant to up to -10°C
  • pixels shift multishot
  • IBIS
  • Fujifilm GFX 100 size comparison vs Fujifilm GFX 50R and Canon, Sony, Nikon cameras

Fujifilm 2019 Camera and Lens Release Timeline (and a bit of 2020)

Fujifilm 2019 Timeline

It’s time to put some order in the myriad of rumors, and give you guys a timeline of the Fujifilm products that will come in 2019, as well as give a quick glance at 2020.

This is just an approximate timeline, that I will update as soon as I get new information.

January/April 2019

  • Fujifilm X-T30*
  • Fujinon XF16mm f/2.8 R WR*
  • Fujinon GF 100-200mm f/5.6 R LM OIS WR*

* based on our rumors

May/August 2019

  • Fujinon GFX100*
  • Fujinon XF16-80mm  f/4 R LM OIS WR**
  • Fujinon GF 50mm f/3.5 LM WR***

* based on our rumors
** our sources say XF 16-80 will not come in early 2019
*** just an educated guess by FujiRumors, but it could make sense to announce it along with Fujifilm GFX100

September/December 2019

  • Fujifilm X-Pro3*
  • Fujifilm X100F Successor*

* based on reports at techardar. I place them in the second half of 2019, because I do not think their release is imminent (if techradar is right about 2019 release)

Top Possible Bonus Gear in 2019/2020

  • Fujinon GF 80mm f/1.4 R LM WR*
  • Fujifilm X80**
  • older XF lenses refresh***

*based on rumor
** wishful thinking based on XF10 disappointment :)
*** no rumors. but please, FUJI, PLEASE!!!

Coming 2020

  • Fujifilm X-H2*
  • Fujinon XF33mm f/1.0 R LM WR**
  • Fujinon GF 45-100mm f/4 R LM OIS WR**

* our sources say it will not be released in 2019, hence must be sometimes in 2020, since I don’t think Fuji will wait until 2021
** based on official Fujifilm roadmap

Probably Not Coming in 2019/2020

  • Fujifilm X-E4

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Tony Northrup Fujifilm 2019 Predictions: Fujinon XF 400mm2.8, 70mm1.0, 16-55mm1.8, 50-120mm1.8 and 16mm1.0

Fujifilm 2019 Predictions

It’s time for gear predictions!

Techradar started here, by predicting the Fujifilm X-Pro3 and maybe also the Fujifilm X100F successor in 2019.

Now it’s time for Tony and Chelsea Northrup to predict new gear.

Tony says he noticed a trend at Fujifilm, which is making full frame equivalent fast lenses (XF200mmF2, XF8-16mmF2.8, XF33mmF1.0). Hence, according to his predictions, Fujifilm will launch:

Over a year ago, I told you that Fujifilm will NOT launch more than 2/3 X and 2/3 GF lenses a year (at least not until they finish to expand their lens factories).

And since Fujifilm already has 2 lenses scheduled for this year (the XF16mmF2.8 and XF16-80mmF4), I’d not expect more than 1 “surprise” lens to come (if any).

You can see Tony’s full video at the top of this post or on their youtube channel here, and follow FujiRumors at Facebook, RSS-feed, Twitter and Instagram

Fujifilm 2019: Forget Fujifilm X-H2, Enjoy Fujifilm X-T30, Marvel at Fujifilm GFX100 and 2018 Rumor Check

Fujifilm 2019

Thanks to our fantastic sources, 2018 was another incredibly busy and successful rumor year for FujiRumors, with 75 rumors shared (one rumor every 5 days) and a rumor hit rate of 92%.

I hope we could add a bit of fun and entertainement in the Fuji X and GFX world, and that you guys enjoyed the time spent discussing the rumors on this blog.

But what will 2019 bring?

We have already shared an overview at our Fujifilm X Camera Replacement Timeline. But let’s go more in detail now.

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No Fujifilm X-H2

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Top Fujifilm Product 2018 – VOTE NOW

Top Fujifilm Gear 2018

2018 was a fantastic Fujifilm year, with lots of great gear launched. But which one was the best Fujifilm product of 2018 according to you?

Let’s see if it will be an exciting head to head race like for the best Fujifilm product 2017, or if we will have a clear winner, like in the best Fujifilm product 2016 poll.

Vote the poll down below.

Not included the Fujifilm GFX100, since we don’t have final specs, as well as lenses that are only on the roadmap so far.

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The Top Fujifilm Product of 2018 is... (max 1 selection)

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Which SUPER Fast “FULL FRAME” Lenses Should FUJIFILM Release Next?

Fujifilm’s Next Super Fast Lens

In his big e Fujifilm X-T3 Vs. Canon EOS R, Nikon Z7, Sony A7 III, Sony A7R III and Sony A9 sport photography shootout (which we shared here), Tony Northrup said, that Fujifilm needs faster glass, in order to compete with full frame also in terms of shallow DOF and ISO grain.

The Fujinon XF 200mm F2 and XF 33mm F1.0 are exactly such lenses, but as we reported here, Tony also asks for F1.8 zooms, which would put Fujifilm “in the same league as Full Frame.”

So feel free to let us know in the comments, which super fast Fujinon XF lenses Fujifilm should launch next in order to match full frame.

FYI: Fujifilm managers recently said they will never go full frame.

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Imagine FUJIFILM would go FULL FRAME Tomorrow Morning…

If Fujifilm Would go Full Frame….

So, top Fujifilm manager Toshi Ilda said it clearly here: “We will NEVER go Full Frame!”

NOTE: this is not an article against full frame. I just try to put myself in Fujifilm’s shoes and see what it would mean for them to go full frame.

Now, apart from the fact that I 100% agree with what CanonWatch said:

Never say never, even if you’re making the best APS-C mirrorless cameras on the market

Remember when Fujifilm said they will never be able to offer IBIS on Fuji X Mount cameras?

Anyway, Fuji says. there won’t be any full frame camera, and according to this huge FujiRumors poll, most of you guys agree with Mr. Toshi.

But imagine…

Imagine Fujifilm would go full frame tomorrow morning.

Mostly due to the slower full frame sensor readout compared to APS-C (as listed in our advantages of APS-C over Full Frame), it would be a Full Frame Fujifilm that:

** CLICK HERE to Read the Rest of the Article **

REAL LIFE SIZE COMPARISON: Fujinon XF16-80mm vs XF18-135mm and Fujinon XF16mmF2.8 vs XF35mmF2

These are the first real life comparisons between the Fujinon XF16-80mmF4 (mcok-up) and XF18-135mmF3-5-5.6 as well as the Fujinon XF16mmF2.8 (mcok-up) and XF 35mmF2.

These are nt final lenses, only mock-ups, so size might change until final release.

Unblike all the XF16-80 mock-ups we have seen previously, this one has no marked aperture ring.

And if you want to see how the Fujinon XF 33mmF1.0 compares to the XF 35mmF1.4 and XF 35mmF2, make sure to check out this article.

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