Get the Atomos Ninja (on Sale Today Only) for Fujifilm GFX100 Apple ProRes 12-bit RAW Recording

Fujifilm GFX100 owners were just covered with firmware love, and among the others, the possibility to record ProRes RAW using the Atomos Ninja V HDMI Recorder.

To make the good news even better, today only, there are savings on the Atomos Ninja V. Check them out at BHphoto, AmazonUS and Adorama.

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Fujifilm Releases Kaizen Firmware Updates for Fujifilm GFX100, GFX50R and GFX50S

Fujifilm has released firmware updates for all their Fujifilm GFX cameras.

Fujifilm GFX100 ver 2.00 – download here

The firmware update Ver.2.00 from Ver.1.03 incorporates the following issues:

New Features Guide: English, Français, Deutsch, Español, Italiano, Nederland, Polski, Svenska, Norsk, Dansk, Pусский, Suomi, 中文简, 中文繁體, 한국어, ภาษาไทย, Arabic

Expanding the use of outstanding image technology based on unique color reproduction

1) Addition of the new Film Simulation modes below.
・“CLASSIC Neg” mode, simulating color negative film traditionally chosen for snapshots.
・“ETERNA Bleach Bypass” mode, which simulates the film processing technique of the same name.
2) “Color Chrome Blue”　is added, which adds depth to color and tonal reproduction in blue skies and other primarily blue subjects.
3) Additional functions of GRAIN EFFECT (SIZE, ROUGHNESS).

Improving autofocus performance

1) Fast and highly-accurate phase-detection AF even in low-light conditions at -5EV.
2) Improvement of the Face / Eye AF performance.
The face / eye detection accuracy and stability are improved when shooting multiple people, so as to make portrait photography easier than ever before.
3) Auto mode will be added to focus bracketing.
Specify the starting and ending points and shooting interval, and the camera can automatically determine the number of frames and steps required.

Enabling video recording control from Gimbal / Drone via USB communications

Combining the GFX100 with Gimbal / Drone that supports this function, will allow users to start / stop video recording, specify exposure settings for video (shutter speed, aperture value, ISO sensitivity and exposure compensation), and make manual focus adjustments.(*1)
Guilin FeiYu Electronic Technology Co. Ltd.(*2), Shenzhen Gudsen Technology Co.(*3), Ltd., SZ DJI Technology Co.,Ltd.(*4) and ZHIYUN(*5) (alphabetical order) have announced the intention of offering compatible products.

*1：Functions that can be controlled vary from Gimbal to Gimbal.
*2：Guilin Feiyu Technology Incorporated Company
*3：Shenzhen Gudsen Technology Co., Ltd.
*4：SZ DJI Technology Co.,Ltd
*5：ZHIYUN

Expanding various other functions requested by customers

1) The firmware will allow users to adjust exposure settings (shutter speed, aperture value, ISO sensitivity, exposure compensation) for still images from a computer when using software that supports some tether-shooting functions.
2) More photo-editing applications will support the import of rating information, assigned in camera.
3) “COMPRESSED” is added to RAW RECORDING.

Features RAW video data output to ATOMOS NINJA V field monitor-recorder(*6)

GFX100 will be able to output maximum 4K/29.97P(*7) 12bit RAW video data using HDMI to an ATOMOS NINJA V, in Apple ProRes RAW. New firmware for NINJA V will be released by ATOMOS. RAW video data gives maximum flexibility for exposure adjustment or color grading in post-production for professional videographers. Also, simultaneous output of RAW with Film Simulation / F-Log / Hybrid Log Gamma (HLG) is also available.

*6:GFX100 can record ProRes RAW only with ATOMOS NINJA V (as of June 30th 2020).
*7:Compatible with 4K (3840×2160) 29.97P/25P/24P/23.98P. Not compatible with FHD.

Fix of minor bugs

Fujifilm GFX50S ver 4.00 – download here

The firmware update Ver.4.00 from Ver.3.30 incorporates the following issues:

Regarding the detail, download the “GFX50S New Feature Guide Ver4.00” from our website.

New Features Guide: English, Français, Deutsch, Español, Italiano, Nederland, Polski, Svenska, Norsk, Dansk, Pусский, Suomi, 中文简, 中文繁體, 한국어, ภาษาไทย, Arabic

Expanding the use of outstanding image technology based on unique color reproduction

1) Addition of the new Film Simulation modes below.
・“CLASSIC Neg” mode, simulating color negative film traditionally chosen for snapshots.
・“ETERNA” mode, which replicates the colors and tonality of Fujifilm’s motion picture film.
2) “Smooth Skin Effect” featured on the GFX100, will become available, smoothing the appearance of human skin, ideal for portraiture.

Improving autofocus performance

1) Addition of the Low Light Priority AF-S mode, extending exposure time during autofocus to improve AF accuracy in low light.
2) Improvement of the Face / Eye AF performance.
The face / eye detection accuracy and stability are improved when shooting multiple people, so as to make portrait photography easier than ever before.
3) Auto mode will be added to focus bracketing.
Specify the starting and ending points and shooting interval, and the camera can automatically determine the number of frames and steps required.

Expanding various other functions requested by customers

1) The firmware will allow users to adjust exposure settings (shutter speed, aperture value, ISO sensitivity, exposure compensation) for still images from a computer when using software that supports some tether-shooting functions.
2) More photo-editing applications will support the import of rating information, assigned in camera.
3 )The maximum number of photos that can be saved in each folder on an SD card will increase 10 fold from 999 to 9,999.
4) When the Sensitivity dial is set to C (command), AUTO1, AUTO2 and AUTO3 can be selected in ISO setting.
5) When setting the color temperature in the White Balance setting, the value of the color temperature is also displayed.

Fix of minor bugs

Fujifilm GFX50R ver 2.00 – download here

The firmware update Ver.2.00 from Ver.1.00 incorporates the following issues:

New Features Guide

  • Expanding the use of outstanding image technology based on unique color reproduction
    • 1) Addition of the new Film Simulation modes below.
      ・“CLASSIC Neg” mode, simulating color negative film traditionally chosen for snapshots.
      ・“ETERNA” mode, which replicates the colors and tonality of Fujifilm’s motion picture film.
    • 2) “Smooth Skin Effect,” featured on the GFX 100, will become available, smoothing the appearance of human skin, ideal for portraiture.
  • 2. Improving autofocus performance
    • 1) Addition of the Low Light Priority AF-S mode, extending exposure time during autofocus to improve AF accuracy in low light.
    • 2) Improvement of the Face / Eye AF performance.
      The face / eye detection accuracy and stability are improved when shooting multiple people, so as to make portrait photography easier than ever before.
    • 3) Auto mode will be added to focus bracketing.
      Specify the starting and ending points and shooting interval, and the camera can automatically determine the number of frames and steps required.
  • 3. Expanding various other functions requested by customers
    • 1) The firmware will allow users to adjust exposure settings (shutter speed, aperture value, ISO sensitivity, exposure compensation) for still images from a computer when using software that supports some tether-shooting functions.
    • 2) More photo-editing applications will support the import of rating information, assigned in camera.
    • 3) The maximum number of photos that can be saved in each folder on an SD card will increase 10 fold from 999 to 9,999.
    • 4) When setting the color temperature in the White Balance setting, the value of the color temperature is also displayed.
  • 4. Fix of minor bugs
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Fujifilm GFX100 will Get Free ProRes RAW via Firmware Update Soon and Unclear if X-T4 will Get it Too

We received report (thanks), that Fujifilm will soon release a free firmware update for Fujifilm GFX100, which will add ProRes RAW capabilities to Fujifilm GFX100.

ProRes RAW is a new codec released by Apple, that allows for much smaller video file sizes than before, while retaining the higher quality video data rates and editing capabilities, of the original Uncompressed RAW video.

If the Fujifilm X-T4 will get it too, it’s still unclear. But we know, those things are always harder to achieve with X Trans sensors (such as pixel shift, too, for example).

Speaking of pixel shift, that’s also to come with a firmware update on Fujifilm GFX100, but I am not sure when this will happen. Fujifilm is still working full power on it. It will be released, only when ready.

Looks like the Fujifilm GFX100 will be covered with lots of Kaizen firmware love!

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Camera GP Japan 2020 Awards: Sony Wins Big and Fujifilm GFX100 Grabs the Editors Award

The Fujifilm GFX100 won the Camera GP Japan 2020 Editors Award, said to be the most prestigious camera award in Japan.

Now, I don’t know much about this specific award, but overall I wrote an article in the past about the dubious meaningfulness of such awards. But hey, better to win something than not to win.

It is totally subjective, but personally I rejoice much more when other awards are won, for example when photographers using Fujifilm cameras win hands down at the 2020 Word Press Photo awards.

Think at this:

None of the Fujifilm X shooters creaming off all the top awards at the World Press Photo 2020 used the most powerful camera on the market: an X-Pro2, an X100F, an X-H1 and others. But each of these cameras has its character, its peculiar look and feel, build ergonomically around the different needs of different photographers, and hence the tool many chose, to go out and grab award winning images.

Personally I also prefer to use a camera that fits my shooting style, rather than one with the power of a playstation, as I know I will get better results out of the first one.

This is also the reason, why the Fujifilm GFX100 made me salivate on specs level, but personally (as a guy, who does not make a penny out of his photography) I would not buy one, at least not until it looks like this Fujifilm GFX concept.

When I picked up the Fujifilm GFX100 and tested it, it was the first Fujifilm camera I ever hold in my hands, that I had to spend time just to figure out how to operate it.

You know what I mean?

I mean, give me an X-Pro2, X100V or X-T4, and thanks to their intuitive layout and manual controls, I can shoot right away, without any need of a manual or even setting up anything at the menu.

Specs are nice and good. But esthetics, ergonomics, feel and usability are more inspiring for me than mere specs, and therefore help me to keep my passion, fun and inspiration for photography high and fresh.

With that said, here you get it: the list of Camera JP Japan 2020 winners.

The big winner is Sony.

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Fujifilm Press Release

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DPRTV Reviews Fujinon GF45-100mm F4 on Fujifilm GFX100

DPReview TV has published their Fujifilm GF 45-100mm F4 OIS review. Here is what they think about it:

  • basic general purpose everyday professional lens
  • it’s rugged and has OIS
  • it’s like a 35-80mm on full frame
  • Chris would like something wider
  • for landscape he prefers the GF32-64mm
  • the 35-80mm full frame rage however gets into portraiture territory, too
  • but overall there is a lot of crossover between the GF32-64mm and the GF45-100
  • what Fujifilm needs to release is something that goes from 20 to 35mm in full frame terms
    [NOTE: FujiRumors leaked an old internal GF lens roadmap, and it showed a GF 20-36mm F3.5-4.5, which would be a 16-30 in full frame]
  • at 100mm he can handhold shots at about 1/30 of a second and still get very good and usable resolution. That’s very impressive
  • build quality feels excellent. Well build high quality lens. The weight is acceptable
  • excellent in containing chromatic aberration. No real chromatic aberration even in high contrast scenes
  • great job in controlling flair issue
  • optically a fantastic lens
  • sunstars are OK, but not great. But that’s classic for zooms
  • bokeh exhibits a little bit of onion rings, maybe a bit harder on the edges of the bokeh balls. Not as much cats eye in the corners wide open as he would have thought he’d get, and completely goes away if stopped down a bit
  • he shot handheld with the Fujifilm GFX100 IBIS, and he got very usable resutls at 1/15 of a second. So Chris is impressed
  • this lens would be awesome also for the Fujifilm GFX50R. It has OIS, and makes it a great walk around lens
  • has linear motor and focus incredibly fast paired with Fujifilm GFX100
  • easily delivers the sharpness you need even on 100 megapixel body
  • very consistent and high sharpness
  • in video, there is a fair amount of focus breathing. But besides breathing, it’s a nice lens for video
  • Chris says it’s still not the most versatile lens for him. He can’t rely just on this lens. He feels he has to take with him some other lens too, like the excellent 23mm prime lens or the 32-64 zoom
  • if you go with larger format zooms, this is a compromise you need to do. You can’t get same focal range easily like you get on a smaller sensor
  • depth of field equivalent of a f/3.2 on full frame. Gives you a lot of nice soft background
  • fantastic general purpose zoom

Fujinon GF 45-100mm f/4: BHphoto, AmazonUS, Adorama, Focuscamera
Fujinon GF 32-64mm f/4: BHphoto, Adorama, AmazonUS
Fujinon GF 23mm f/4: BHphoto, AmazonUS, Adorama
Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera

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Fujifilm GFX100 Back in Stock… with Stellar Review Ratings!

The Fujifilm GFX100 is a big success.

According to our information, just at launch, the demand was triple the (already optimistic) forecast by Fujifilm. Managers later on officially said sales are more than twice what they expected.

As a consequence, it took a long time to finally ship it, and until just recently it was not always easy to find in stock.

Now the next batch shipped from Japan, and you can find the Fujifilm GFX100 in stock again at B&H Photo, AmazonUS, Adorama and Focuscamera.

The customer reviews are excellent so far:

If you can afford it, this camera will make you very happy for sure in terms of image quality. Another topic is the ergnomic layout. Personally I wish it would have more of that retro feeling. But that’s niche, so Fujifilm wanted to go more DSLR style mainstream with this body.

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera

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Fujifilm wins “iF Design Awards” for 10 Products and FUJIFILM GFX100 awarded with highest ranked “iF Gold Award”

News is news, so I share it. But I wrote a very informative piece about these awards in the past. So, if you want to read how the business around (some of these) awards goes, check out this article.

Now, I do not know if the iF design award works the same like TIPA, EISA and others, but I would not be surprised if it would.

With that said, the iF Design Awards have been assigned, and Fujifilm wins with 10 products (last year they won 20 awards):

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Fujifilm wins the internationally prestigious “iF Design Awards” for 10 products
“FUJIFILM GFX100” mirrorless digital camera is awarded the highest ranked “iF Gold Award”

Recognized for design excellence, advanced performance and superior operability

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New Fujifilm Financial Results: Instax Declines, Mirrorless Suffers Severe Market Conditions, Solid Fujifilm GFX100 and X-Pro3 Sales

Last week, Fujifilm published their report for the 3rd quarter of the 2020 fiscal year (October to December 2019 – we remind you that the Japanese fiscal year ends on the 31th of March).

This report confirms the trend we saw in the previous report of November 2019: the Instax hype is slowing down, mirrorless is suffering under severe market conditions, and overall revenue and operating incomings decreased.

But Fujifilm is not alone. As we reported here, recently all camera manufacturers reported loss in their imaging division.

The only positive note comes from the Fujifilm GFX100 and Fujifilm X-Pro3, which enjoyed “solid sales“.

The sales were solid for FUJIFILM GFX100, a mirrorless digital camera equipped with a large format sensor with the world’s highest 102 million pixels resolution, and FUJIFILM X-Pro3, a flagship model of the X series launched in November 2019.

In the Imaging Solutions segment, though revenue decreased compared to the previous fiscal year, and operating income also decreased compared to the previous fiscal year due to such factors as a decline in revenue and effect of exchange rate.

Down below you can see the summary of the report as well as screenshots.

Report Summary

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Holy Crop: Fujifilm GFX100 Pixel Shift Multishot Coming via Firmware Update

GFX100 image in normal mode... imagine what will happen when you quadruple the resoultion ;)
GFX100 image in normal mode… imagine what will happen when you quadruple the resoultion ;)

Back in October 2018, I told you the Fujifilm GFX100 will have pixel shift multishot. However, in March 2019 here, I got an update from a source, that pixel shift multishot won’t be ready for launch.

Some readers were worried, that this could all just be plain wrong rumors, and so I asked trusted sources again, and in July 2019 they confirmed: pixel shift multishot will come for sure, “it’s just a matter of time“.

Finally, Fujifilm officially disclosed plans for Pixel Shift multishot on Fujifilm GFX100 at the latest Fujifilm X summit.

They also showed a sample image during the X Summit live streaming (go to minute 40:20), but those are taken with GFX100 in normal mode (and it’s already impressive).

I thought this deserves to be highlighted in a dedicated article, as this is certainly a significant improvement the Fujifilm GFX100 will get via firmware update.

Holy crop… 400 megapixel.

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Inside the Fujifilm Factory with Lok: Assemblling the Fujifilm GFX100 and the Discontinued Fujifilm X-H1

Lok brings you inside the Fujifilm factory in Sendai, Japan.

The first thing he shows, is part of the assembly of the Fujifilm GFX100. Lok is surprised to see that so much of the assembly is done by hand.

You also see how meticulously every smallest dust particle is removed from the sensor and the lenses.

Lok then tries to apply the rubber texture to a Fujifilm X-H1, but what looks easy in skilled hands, turns out to much more difficult to do if you are not trained for it.

And if you wonder, why a Fujifilm X-H1, well, I believe the tour dates back to May/June 2019, when we already shared a couple of similar Fujifilm Sendai factory tour videos.

At that time, Fujifilm only stopped selling Fujifilm X-H1 body only, but they where still producing it, since it had a big revival pushed by the Fujifilm X-H1 + vertical grip combo deals.

Here on FujiRumors, the Fujifilm X-H1 even beat the Fujifilm X-T3 in terms of overall 2019 sales, thanks to this deal.

The production of Fujifilm X-H1 probably only ended in the second half of 2019.

You can see the full factory tour video below.