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New Fujifilm Financial Results: Instax Declines, Mirrorless Suffers, Revenue Down 12.4% but Fujifilm GFX100 Sells Strong!

Fujifilm Fiscal Year Report

Canon, Nikon, Olympus, Sony and others have already reported their financial results.

Most of them are devastating bad. Sony is doing best, even though even Sony has to record a -3,4% sale decrease.

And Fujifilm?

Well, Fujifilm now published their financial results for the this quarter (ends September 30, 2019) and the numbers are not good either*.

Fujifilm’s cashcow Instax keeps slowing down, and digital camera sales suffer strong. All this results in a revenue decrease for the imaging division of 12.4%.

But Fujifilm remains optimistic and says:

we will further enhance the sales by providing products with competitive advantages utilizing our unique technologies, and by running effective promotions to achieve a performance target.

The only camera Fujifilm mentions clearly positively, is the Fujifilm GFX100, which enjoyed “strong sales“. And that must be right, since 6 months after announcement, the camera is still hard to find on the market.

FujiRumors recommends:

Dear Fujifilm, do you know that plan not to release any Fujifilm X-H2 not even in 2020? Forget that! Give us the Fujifilm X-H2 now with Samsung/Fujifilm ISOCELL+ sensor technology, and you’ll see the numbers go positive again. And a Fujifilm X-T4 with IBIS could help, too! Hurry up!

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera

* As it always leads to confusion, we remind fellow readers that the Japanese fiscal year 2020 is divided as follows:
   – 1st quarter: April to June 2019 (revenue down 15%)
   – 2nd quarter: July to September 2019 (revenue down 12.4%)
   – 3rd quarter: October to December 2019 (to be determined)
   – 4rd quarter: January to March 2020 (to be determined)

REPORTS SUMMARY

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Shooting a Documentary with FUJIFILM GFX100, Matt Granger GFX100 Review, IBIS Performance Test

Fujifilm GFX100

The Fujifilm GFX100 will probably be in stock in 2022, so until then, I try to entertain you with roundups :).

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera

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Video Documentary with GFX100

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Fujifilm GFX100 Firmware 1.03 Released

Fujifilm just released Fujifilm GFX100 firmware ver. 1.03, which incorporates the following issues:

  1. The slight defect is fixed about the color quality of the interchangeable electronic viewfinder “EVF-GFX2” bundled with GFX100.

You can download GFX100 firmware 1.03 here.

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Fujifilm GFX100 Firmware 1.02 Released

Fujifilm just released Fujifilm GFX100 firmware ver. 1.02, which incorporates the following issues:

  1. OFF setting is added to the switching function by pressing the DISP/BACK button of information display on the EVF.
  2. The phenomenon is fixed that in the interval shooting, exposure mode (P/A/S/M) changes after the first frame.
  3. The phenomenon is fixed that with the shooting conditions below, RAW images developed by application software become black.
    ・ISO: 100 or less
    ・Shutter speed: 50 min. or longer
    ・Noise reduction: OFF
  4. Fix of slight defects.

You can download GFX100 firmware 1.02 here.

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera

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There is Hope: Fujifilm GFX100 in Stock in UK and German Store Expect Stock on September 12

The Fujifilm is now in stock at WexUK and CalumetDE expects stock on September 12.

Let’s hope this is a sign, that the Fujifilm GFX100 shortage will soon be over. I understand the unexpected high demand (my sources say 3 times higher than Fujiflm expected, Fujifilm managers officially said “more than 2 times higher orders than expected”).

But almost 4 months of waiting are long enough. Now please, just ship that beast!

USA GFX100 In Stock Check

EU GFX100 In Stock Check

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Fujifilm GFX100 vs Phase One and Technical Analysis with Eye AF, IBIS Performance, AF Accuracy and More

Here is another major Fujifilm GFX100 roundup, focussed on Matt Granger’s GFX100 comparison with the Phase One and Jim Kasson’s excellent ongoing technical analysis of the Fujifilm GFX100 virtues and shortcomings.

Check it out all down below.

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama

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Fujifilm GFX100 vs Phase One

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Fujifilm GFX100 Reviews: Groundbreaking Features, Justified Price and it Will Leave you Extremely Satisfied

Fujifilm GFX100 Reviews

ePhotozine published their full Fujifilm GFX100 review. From their conclusions:

The Fujifilm GFX 100 offers a whole host of groundbreaking features, starting with an excellent 100mp BSI CMOS medium-format sensor, combined with high-quality lenses and excellent image processing (and colour reproduction), and you get exceptional results. What’s even more impressive is how easy the camera is to use, whilst still obtaining results that impress. Thanks to the in-body sensor-based image stabilisation, you don’t have to worry about taking all your shots on a tripod, or using a self-timer.

The negatives we mention below are somewhat of a given, considering you’re looking at a 100mp camera, it’s to be expected that you’ll need a computer (and storage) that is capable of dealing with 100mp images. There will be those that find the camera too large (and heavy), however, again, the camera needs this space to support two batteries, and the in-body image stabilisation system, both things are particularly beneficial to get the best out of the camera.

It’s the kind of camera that will leave you extremely satisfied.

If you can afford it, and want the best available, then the Fujifilm GFX100 is a camera that delivers the results, and the price is easily justified. The Fujifilm GFX100 is, without doubt, an exceptional, and groundbreaking camera, well worth the money.

Read the full review at ephotozine.

Other GFX100 Reviews

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama

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The GFX Community

GFX 100 Videos

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Adobe Now Officially Fully Supports Fujifilm GFX100

Just five days ago here, Adobe added film simulation support for Fujifilm GFX100. But as you can see from the screenshot, at that time Adobe still marked the Fujifilm GFX100 support as preliminary.

Yesterday Adobe removed the “preliminary support” notice, so we can finally say that we officially have full Fujifilm GFX100 support.

The Fuji GFX100 itself remains widely out of stock, but there are quite some that had their pre-order shipped and they are all sharing diligently at our massive Fujifilm GFX facebook group.

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama

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