Amazon Still Takes Fujifilm GFX100RF Pre-Orders (with Price Guarantee)

Amazon US is still taking pre-orders for the Fujifilm GFX100RF in both colors, black or silver, with pre-order price guarantee.

Since announcement, Amazon has only rarely opened and taken pre-orders for the Fujifilm GFX100RF, so they might have a shorter pre-order list compared to other big online retailers. So maybe they still have some more GFX100RF in the warehouse than pre-orders, hence they are still taking orders. If you want it in silver, also Adorama still takes orders.

Fujifilm GFX100RF Now Shipping in USA

It might seem nothing special, but given the circumstances it is quite a good news this time.

The Fujifilm GFX100RF started shipping in USA as reported over at the massive Fujifilm GFX group.

So our previous report that a first Fujifilm GFX100RF shipment reached US soil before the tariffs hit was accurate.

But that might well be the only good news. Pre-orders have basically stopped in USA as we reported here.

It remains to see if enough GFX100RF units arrived to the US to ship out at least all pre-orders. But I doubt that.

It’s Over: No More Preorders on Fujifilm GFX100RF and X-M5 in USA (for Now)

So it happened, exactly as we told you here: the pre-order options for the Fujifilm GFX100RF and for the black X-M5 are being removed from stores all over the US, as you can see for example also at the GFX100RF BHphoto page here and the X-M5 black BHphoto page here.

Some stores still accept pre-orders though, such as Adorama here and every now and then Amazon shortly opens GFX100RF pre-orders, too.

But also they will soon stop to take pre-orders.

I guess (not rumor) this is what will happen to all Fujifilm gear once current stock sells out. So if you are interested in any gear, it might not be a bad idea to buy it now before it’s all gone.

Cameras like the Fujifilm X-T5 are made in China, so currently subject to 145% tariffs. Other gear is made in Japan and the Philippines, which have a current tariff rate of 10%, at least until the 90 days deadline is over and after that they might go back to higher tariffs, if Japan and the Philippines are not able to make a deal with the current US administration that avoids this worst case scenario.

Anyway, the little good news: some Fujifilm GFX100RF units have reached US soil before the tariffs kicked in – as we reported here. However, it remains to see if there will be enough units to ship out all pre-orders.

Fujifilm GFX100RF and X-M5 Win Prestigious TIPA Award

What an absolutely breathtaking achievement by Fujifilm!

The notoriously ruthless and unforgiving TIPA jury has brutally selected only the very best gear ever for their awards.

Among the elite few deemed worthy of this prestigious honor: the Fujifilm GFX100RF and the Fujifilm X-M5.

Truly awe-inspiring. Especially when you consider the sheer ferocity of TIPA’s evaluation process.

Take last year for instance. TIPA introduced the fiercely competitive and totally not arbitrary category of “Best Polaroid Camera.” The winner? Drumroll please… the Polaroid I-2.

Polaroid heroically triumphed over zero competition to win a TIPA award in a category made just for Polaroid.

Do you want to know the truth? Then read this story.

Ger Yours – Before Tariffs Kick In

via Tipa

First Batch of Fujifilm GFX100RF Slips Past US Tariffs, But Trouble May Follow

A FR-reader reached out to Adorama and asked about his Fujifilm GFX100RF pre-order, which he placed just minutes after announcement.

The reply he got is the following:

The cameras are in stock, and the order has cleared verification. At this time, I don’t see any issues. We’ll begin processing orders on April 21st, following the Passover holiday. You’ll receive a shipping confirmation email with tracking information as soon as your order ships.

So, it sounds like some Fujifilm GFX100RF have made it into US soil ahead of the US tariffs and shipping of the first pre-orders will proceed smoothly.

But I also confirm that Fujifilm plans to suspend orders for Fujifilm GFX100RF, along with suspension for X-M5 black and X100VI orders.

If you were interested in the Fujifilm GFX100RF, then maybe it could be good idea to pre-order it now, hoping that one of the stores has more stock than pre-orders, hence you’ll get it at the regular price now.

Same goes for the Fujifilm X-M5 black, which can also be still pre-ordered at BHphoto as well as at Adorama here and will ship end of April, too.

Fujifilm GFX100RF Owners Manual Available

The Fujifilm GFX100RF is shipping already since a few days in some countries, as we reported here.

Well, you can now also download the Fujifilm GFX100RF owners manual in PDF here or access it in html here.

Fujifilm GFX100RF Starts Shipping: Customer Feedback and Slowest Shutter Speed for Sharp Photos

The Fujifilm GFX100RF has started shipping in some countries. In the images you can see above, you can see the brand new Fujifilm GFX100RF shipped to FR-reader Mark in Germany.

His first feedback about the camera:

First impressions: It is beautifully light for a medium format camera. Doesn’t look as bulky in real-life as in some photos. EVF is nice and big for a rangefinder-style. Dials are a bit stiff for my taste, but better than accidentally changing them I guess.

Speaking of feedback, down below I will link two videos from Italian YouTube channels (Marco Fazio and Riflessioni Fotografiche).

They tested the Fujifilm GFX100RF for 2 days at an event of Fujifilm in Venice and Burano and they both, independently, came to the same conclusion: you can shoot at as low as 1/20th and still get sharp pictures.

This is in line with what Vistek, Luca Petralia, Docma and many other said: at about 1/30th or even 1/20th you still get sharp images.

I guess it depends on your style of shooting, but out of curiosity I checked the shutter speeds of hundreds of my last images as I reported here, and I found only one at 1/33th, a few at 1/50th to 1/80th, but the almost totality of my images is well above that.

So for me 1/20th is a mark that I basically do not reach for handheld shooting anyway hence I could live very well without IBIS on the GFX100RF with its 28mm equivalent lens and leaf shutter for minimal vibrations created by the camera.

Anyway, Fujifilm has published its own chart showing at which point IBIS would be beneficial for the Fujifilm GFX100RF. In that chart, Fujifilm seems to play on the safer side, giving about 1/40th as the minimal mark for sharp images. In real life, though, people seem to be able to shoot at 1/30th or 1/20th.

As said, the 1/20th and even 1/40th mark is very hard to hit for me. But check your images and see if you regularly shoot below 1/20th.

Video Reviews

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Fujifilm GFX100RF Fujifilm Manager Interviews and Additional Reviews

The Fujifilm GFX100RF is collecting general praise all over the internet for just how incredibly small and light it is for a medium format camera, and also for its excellent build quality.

But of course they also address the fact that it does not have IBIS.

Now, you can read more about it below, but in general it seems the consensus is that at 1/30th you can still get away with sharp images, but below that it starts to get tricky. That’s according to Luca Petralia (review below) and docma (article in German below) and also to the Vistek video we shared in our live blog. Of course I have not tested it myself (I am just a mere mortal like you and I don’t get anything from Fujifilm unless I pay full price for it), so for now I will just report what reviewers have to say about it.

Out of curiosity I checked the shutter speeds of my last few hundred images, and I found one at 1/33th, one at 1/50th a few at 1/60th and 1/80th but mostly I am well over that. So if the statements of reviewers so far holds true, if I were to use the GFX100RF with my style of shooting I could live very well without IBIS. Of course I have shots at even slower shutter speeds, but for those I used a tripod anyway, as I was working either in blue hour landscape/cityscape or with filters and I needed exposures of multiple seconds.

With that said, here are the reviews I mentioned above as well as a few more, including interviews with Fujifilm managers that while nice to listen at, do not really disclose anything new, hence I did not dedicate them a specific article but I decided to include them in this roundup.

Fujifilm GFX100RF Reviews
& Manager Interviews

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Size Comparison: Fujifilm GFX100RF vs GFX50R vs X100VI vs Leica Q3 vs Sony RX1rII vs Hasselblad X2D

Camerasize has added the Fujifilm GFX100RF to their database. Now you can compare its size to any other camera.

In our case we are going to compare the Fujifilm GFX10RF vs GFX50R vs X100VI vs Leica Q3 vs Sony RX1rII vs Hasselblad X2D.

Overall the Fujifilm GFX100RF is indeed very compact for sporting a sensor that is about 70% fuller than full frame.

I know some wish it would have a hybrid viewfinder, IBIS and a faster f/2 lens. But then, besides the much higher price, they’d probably hate the Fujifilm GFX100RF because it is too big to carry around for everyday shooting, which would be the biggest tradeoff of all.

A hybrid viewfinder would have been nice, but I am also fine with a huge and crisp top notch EVF (the GFX100RF has it) instead of a hybrid viewfinder.

And as Fujifilm explained here, the wide lens (plus almost vibration-free leaf shutter) actually allow to shoot at about 1/40th with sharp results. Not to talk of the terrific ISO performance of the GFX system, which also helps to keep shutter speeds higher. But for final judgment here I’ll wait some technical reviews about it. All I have seen demonstrating low shutter speed tests, is a launch video of Vistek (shared in our live blog), in which he showed samples at 1/30th and he was happy with the sharpness. I guess below that it will become harder to get very sharp results handheld.

But if that holds true, then it is indeed a tricky dilemma for Fujifilm: if images are still sharp at 1/30-1/40th of a second, is it still worth to trade off compactness and price for IBIS?

Out of curiosity I checked the shutter speed in my images of my last summer holiday (travels, landscape and city trips with family). When I shot handheld, I have found one image at 1/80th of a second (a picture of my son at sunset in Pienza, Tuscany). Then there are images I shot on tripod anyway because shutter speeds are so low that IBIS can’t help.

So I guess for my use case, IBIS would be nice to have, but the lack of it won’t have a terrible impact on my photography. In most of my images there are people in the frame (my kids, etc), so I can’t go too low with shutter speeds anyway.

Check out the size comparisons below.

Size Comparison

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