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Fujifilm GFX100S Firmware “Still Being Evaluated” and GFX50SII Firmware 2.01 Released

Fujifilm has released the new firmware for the Fujifilm GFX50SII, which fixes the bug with the exposure compensation button.

The Fujifilm GFX100S suffers the same issue after the latest firmware, but so far it has not yet received the bug fix firmware. Fujifilm writes:

Revised firmware for FUJIFILM GFX100S is still being evaluated, although it was planned to be released on May 31.
We will release the revised version A.S.A.P. We apologize for the inconvenience and appreciate your patience.

In the meantime, here is the workaround (which some might even prefer).

Firmware Details

** CLICK HERE to Read the Rest of the Article **

Fujifilm GFX100 (and Other Cameras?) to Get XApp Support with Future Firmware Updates

When Fujifilm launched the new XApp, they also shared a list of camera models that are compatible with the new App.

And if you look at the official press release of Fujifilm Global, the Fujifilm GFX100 is not supported for the new XApp.

However, if you look the the press release of Fujifilm USA here, well, they do list the Fujifilm GFX100 as compatible!

So what’s going on?

Well, right now, the Fujifilm GFX100 is not supported (so the US press release is NOT accurate).

But Fujifilm USA managers said in the Tech Talk last night (which I participated myself), that for sure there will be a firmware update coming for the GFX100 that will add XApp support also for that camera.

So, the GFX100 is not supported yet, but it will be in foreseeable future thanks to a firmware update.

That brings hope also for other models, as clearly Fujifilm is not yet done with adding XApp support for their cameras, so maybe, along with the GFX100, also other models will be made compatible down the road.

DEAL ALERT: Save BIG on Fujifilm GFX100S and Plenty of GF Lenses

Today Fujifilm has launched huge deals on plenty of Fujifilm GFX gear, including a $500 price drop on the Fujifilm GFX100S.

Also the Fujifilm X-H2 got wonderful bundle deals. Check out all the details below.


X Series Deals

Fujifilm FF230001 Camera Registration Found: Fujifilm X-S20 and Fujifilm GFX100 Replacement?

Fujifilm has registered a new camera with the codename FF230001, as spotted by the Japanese website Asobinet.

So at this point we have two registered and yet unannounced cameras

FujiRumors has so far rumored two cameras coming in 2023:

I can’t say with certainty that the codename stands for those two cameras, because it could be also another camera.

These codenames could also indicate other cameras.

But one thing I can say with 100% certainty: I am aware of Fujifilm X-Pro4 and Fujifilm GFX50R replacement rumors, but those are 100% fake clickbait rumors.

We remind you that Fujifilm has an announcement on May 24. It will be a very interesting day for us Fujifilm shooters :).


  • Codename: FF230001
    Frequency: 5725-5850MHz 5150-5350MHz 2400-2483.5MHz
    Validity period: 2025-12-31
    Issue date: 2023-01-13
  • Codename: FF220002
    Frequency: 5725-5850MHz 5150-5350MHz 2400-2483.5MHz
    Validity period: 2025-12-31
    Issue date: 2023-02-03

RUMOR: Fujifilm GFX100 Replacement is Next GFX Camera coming in 2023 (Trusted Source)

The Rumor

Many asked me if a new Fujifilm GFX camera would come in 2023.

Well, yes, definitely!

In fact, trusted sources (THANKS) told us that the next Fujifilm GFX camera to come will be the replacement to the Fujifilm GFX100.

So, not the replacement to GFX100S, or the GFX50R or anything else. What we will get is the successor to the Fujifilm GFX100.

That’s 100% sure and solid!

You know I’d never trick you with fake rumors to make traffic. I simply respect you guys too much to do that.

Follow FujiRumors on Patreon, Facebook, Instagram, RSS-feed, Youtube, Flipboard and Twitter

The GFX100

The Fujifilm GFX100 was launched back in 2019 and it was definitely revolutionary for its time, with a backside illuminated 102 megapixel sensor and IBIS, giving medium format speed and flexibility unseen until then in the digital medium format world.

I did go hands on with the Fujifilm GFX100, but these are the three main reasons I did not buy it:

  1. too expensive
  2. too big
  3. I didn’t find it intuitive to use. I much prefer Fujifilm cameras with dedicated dials or at least dedicated PSAM dial.

Fujifilm fixed all these three issues two years later with the Fujifilm GFX100S, a camera that I now own and enjoy using especially for landscape photography but also to document family life.

Personally I’d have looked more forward to a Fujifilm GFX100S with 5th generation goodness or a GFX100R. But I know also the Fujifilm GFX100 has its loyal fellowship and I am working on all the details.

So definitely stay tuned on FujiRumors if you want to know more about it.

Fujifilm GFX Gear

Fujifilm GFX100 Discontinued at Some Stores in Japan

Fujifilm GFX100 Discontinued

In Japan, the first stores are marking the Fujifilm GFX100 as discontinued, as reported by the Japanese website asobinet.

The Fujifilm GFX100 was launched back in 2019 and it was definitely revolutionary for its time, with a backside illuminated 102 megapixel sensor and IBIS, giving medium format speed and flexibility unseen until then in the digital medium format world.

But then…

… on January 27, 2021

… just one day after the birth of my son

… Fujifilm launched the glorious Fujifilm GFX100S: much smaller, much cheaper, much better ergonomics (in my opinion) than the GFX100.

The GFX100S was pretty much superior under every aspect to the GFX100, so much so that Fujifilm USA launched arguably their all time best advertising about the GFX100S with the subtle admission that there is almost not point in buying the GFX100 anymore (in addition to give FujiRumors a shout-out ;))

Sales for the Fujifilm GFX100 plummeted after the GFX100S announcement and since 2+ years it hardly sells anymore.

Miraculously, though, Fujifilm still kept producing it (albeit in very limited numbers) and in fact you can find it still in stock pretty much everywhere in USA and Europe. But it seems that this is going to change soon, as Japanese stores are starting to inform their customers that there won’t be any new shipments for this camera.

Fujifilm GFX Gear

DPRTV Declares Fujifilm GFX100S Best Camera for Landscape Photography

Which are the best cameras for landscape photography?

DPRTV looks at three different price points and makes its recommendations.

There is also a Fujifilm camera among the winners, the Fujifilm GFX100S, in the “money is no object” category.

DPRTV says:

There is no disputing that the Fujifilm GFX medium format cameras are the best option for landscape. Our choice is the Fujifilm GFX100S. What is not to love: you get that amazing 100MP sensor clearly well suited for landscape photography. We also prefer the GFX100S body over the GFX100 because it is more compact. You get nice ergonomics. The Fuji style tilt screen is certainly nice for landscape when you are at awkward angles and it is just easier to travel with.

Fujifilm also has an excellent line of lenses, including the GF20-35mmF4, which is very rare in medium format to have an ultra wide range like that and it’s also a very sharp lens.

It has IBIS and it’s very effective.

If you need more megapixel, you can shoot in multi-shot and get 400MP images.

There is simply no better pick for landscape photography than the Fujifilm GFX100S, if money is no object.

Fujifilm GFX Gear

SIMPLY the BEST: Messi and Ronaldo Meet the Fujifilm GFX100S of Annie Leibovitz

Apparently Annie Leibovitz is not really following the photography forums and certain gear youtubers, otherwise she would know that the Fujifilm GFX100S is a completely useless tool because:

Limited by her gear, Annie stucks with minor gigs like photographing the two most iconic soccer players of the last 15 years, Ronaldo and Messi, for an insignificant company like Louis Vuitton in the context of a negligable event like the FIFA World Cup.

If only she would listen to certain big YouTubers, she would get rid of her GFX gear and finally be able to shine artistically by recording selfie videos in a basement.

The day will come, when wisdom will finally illumiate her. Until then, you can see a video of her working with GFX, Messi and Ronaldo as well as the final image below.

And btw… the gear Annie uses, is now heavily discounted.

NOTE: this is a satirical post… we don’t take life too seriously on weekends, right? ;) And thanks to our Greek friends at who spotted the news and shared it with us.



Fujifilm Launches MASSIVE Fujifilm X/GFX Gear (with First Deal Ever on Fujifilm GFX100S)

It’s the holiday season, and Fujifilm has launched some stunning deals on plenty of X and GFX gear in USA and Canada

And finally, almost two years after its launch, there is a discount also on the Fujifilm GFX100S.

I own the GFX100S and if a PSAM dial layout is something you can work with, then I can totally recommend the Fujifilm GFX100S.



Sony A7rV vs Fujifilm X-H2 vs Fujifilm GFX100S – The Complete Specs Comparison

Sony just announced the Sony A7rv, a 61 megapixel camera without stacked sensor.

In the Fujifilm world the non-stacked high resolution competitors would be the Fujifilm X-H2 and the Fujifilm GFX100S.

You can check out the complete specs comparison at the B&H comparison page here.

With the Fujifilm X-H2 costing just half the price of the Sony, to me this shows once again that the best balance is offered by APS-C. Also considering that the 40MP Fujifilm X-T5 will come in at an even lower price.

But if price does not matter and resolution as well as ever so slight increase in dynamic range is what you need, then you can also pay 50% more than the A7rV and get 67% more pixels and plus better dynamic range on the Fujifilm GFX100S.

It’s just nice that we have so much choice these days.

But Specs…

But specs alone don’t tell the whole thing and in some cases they can be even a bit misleading.

The Fujifilm GFX100S might beat the Sony A7rV when it comes to resolution and dynamic range, but the Sony A7rV and of course the latest Fujifilm APS-C cameras have superior autofocus and better video features.

Another example… the Sony A7rV has a 9 Million dot viewfinder as opposed to the 5 million dot EVF of the Fujifilm X-H2. But the EVF of the X-H2 has all new optical elements that give an incredible corner to corner sharp view.

And once you go at 5+ million dots and beyond, it gets harder and harder for the human eye to notice any difference. In fact, I have read statements of journalists who used both viewfinders, the one of the new Sony A7rV and the Fujifilm X-H2, and they said that they honestly can’t see any difference. So I guess it’s up to companies to decide if customers have to spend more money on even higher resolution EVF’s that bring no real life benefit, but that allow them to brag on the specs sheet, or use a more affordable EVF that gives just the same results.

What on the other hand makes much more influence on the real life shooting experience of the Sony A7rV is the new tilt screen, which is similar to the one Fujifilm already used many years ago on the Fujifilm X-T100, and here on FujiRumors we said that this is actually one of the two features Fujifilm should take from their entry level line and implement in higher end cameras.

So, as in everything, there is much more than just specs that define a camera. But specs are a good start, and you can compare them here at BHphoto.