FUJIFILM Fiscal Year 2020/3 Results: Firm X-T4 and X-S10 Sales Push Operating Income Back in the Black to Same Level of Last Year!

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Fujifilm Fiscal Year 2020/3 Results

The results for the third quarter of the fiscal year 2020 have now been published by Fujifilm (Q1 report here, Q2 report here). FYI, the fiscal year in Japan starts on April 1 and ends on March 31.

It’s a year devasted by COVID-19, hence also Fujifilm suffered in some areas. But there are also good news. Let’s go with order.

The biggest hit in the imaging division has been taken by broadcast and cinema lenses. Not really a surprise, given many big events being canceled, such as the Toyko 2020 Summer Olympics.

Good news comes from the X series, where “firm sales” of the Fujifilm X-T4 and Fujifilm X-S10 allowed revenue for the third quarter to recover to the same level of last year.

A pity Fujifilm is still not able to decently ship the Fujinon XF50mm f/1.0, which still is mostly back-ordered. If they’d been able to match the initial high demand for that lens, that could have shown up with even better numbers.

Crossing fingers the same shipping-desaster won’t happen with the Fujifilm GFX100S and Fujinon GF80mmF1.7, as they also enjoy an astonishing high amount of pre-orders, and if Fujifilm will be able to deliver within March, then they will have decent imaging division figures to show for the end of the fiscal year compared to other brands (Fujifilm manager already hinted they are doing better than the rest).

The instax system keeps going strong.

Fiscal Reports

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Fujicast Interview with Fujifilm Manager: X-S10, GFX100S, R&D Choices, Instax Wide Printer and More

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Here is the summary of part 2 of the Fujicast interview (part 1 here) with Fujifilm Manager Andreas Georghiades :

  • X-S10 was more expensive at launch than the X-T3, but the X-T3 was an older product when the X-S10 was launched and there were promotions on the X-T3
  • there are people who like DSLR’s and want to go smaller mirrorless camera, and the X-S10 is a great camera for them as it has a PSAM dial. Then there are rangefinder lovers (X-E, X-Pro) and others want individual dials (X-T4 etc)
  • X-S10 is targeted to attract new users in the Fujifilm system
  • for pure photographic orientated people, there are X100V, X-T3, X-Pro3 etc
  • there was a gap, and the X-S10 fills that
  • he does not know of an Instax Wide Printer, but he’d love to have one too
  • When it comes to making decisions (such as if implement vary angle screens or not etc), they get their feedback from various sources. From X photographers, camera reviewers, traditional press, youtube reviewers
  • at the end you can’t make everybody happy, some will always complaint. For example, the GFX100S has lower res EVF compared to GFX100, but it’s also much cheaper. But some complaint and wanted a cheap camera with the super-resolution EVF of GFX100
  • compromises need to be made sometimes
  • if you want X-T4 performance on a more photo centric camera, there is the X-T3
  • Fujifilm can’t please everyone
  • Brexit won’t have additional costs on repairs, but there might be delays initally
  • the Fujifilm UK X-Thusiast program won’t be extended to USA

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LIVE NOW: Introducing the FUJIFILM GFX100S with Fujifilm Technical Specialists and X Photographers – B&H Photo Event Space

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The B&H Photo Event Space is hosting a dedicated Fujifilm GFX100S event that starts now (1 PM New York time).

You can watch the live stream here or join via zoom (follow the instructions here).

Fujifilm and B&H are proud to offer this introduction to the new GFX100S. This event will start with a presentation of the camera and its features by Fujifilm Product Technical Specialist, John Haggerty. Followed by our special guest Fujifilm X-Photographer Dinesh Boaz. Dinesh was one of the first photographers in the world to use the GFX100S. He will share the work he created with it and offer some insight to what it is like to work with this most powerful camera.

To join the live meeting, check out the dedicated B&H photo page here.

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Save 44% on the Original Fujinon XF 27mm F2.8… and One Reason Why Some Might Still Prefer it Over the New XF27mmF2.8 R WR

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BestBuy is now selling the original Fujinon XF27mm f/2.8 for $249.

That’s a 44% price drop compared to the $449 the same lens costs at BHphoto here and AmazonUS here. The lens is no longer available at Adorama.

The new Fujinon XF27mm f/2.8 comes for a price tag of $399, and it has weather sealing and also an aperture ring. It’s probably the best pick for many of us.

Is there a reason to still get the original 27mm, except for the cheap price on Bestbuy?

Here is one: if you like to operate your X-E camera with one hand, you will change aperture anyway using the command dial on the camera with your right hand, making the aperture ring on the lens of the new 27mm useless.

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New Fujifilm NP-70S Battery Registered – Not for X or GFX Series Cameras

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Nokishita spotted the registration for a new NP-70S battery.

Fujifilm’s unreleased battery “NP-70S” has been registered with an overseas certification body. The nominal voltage is 3.6V and the capacity is 680mAh

It’s a refresh of the original NP-70 battery used on Finepix cameras.

Other batteries used on X and GFX cameras are:

  • Fujifilm NP-W235 (7.2V – 2200 mAh) – used on X-T4 and GFX100S
  • Fujifilm NP-W126(S) (7.2V – 1260 mAh) – used on all X-series cameras except for X-T4 and on X100F and X100V
  • Fujifilm NP-T125 (10.8V – 1230 mAh) – used on GFX100, GFX50S and GFX50R
  • Fujifilm NP-95 (3.6V – 1800 mAh) – used on X100 series cameras except X100F and X100V and X70/XF10
  • Fujifilm NP-45S (3.7V – 740 mAh) – used on various Finepix cameras

via nokishita

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