Is This Kid Teaching you How to Clean Your Fujifilm Gear, or Her Daddy Looking for Excuses to Buy the Upcoming XF 50mm F1.0? ;)

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Here is a little weekend curiosity!

Fellow Fujifilm X-T group member Marrku has shared this video post on the group, where you can see Fuji’s youngest engineer showing you how to clean your Fujifilm gear. In this case I think we have a Fujifilm X-T10 and the Fujinon XF56mmF1.2.

Or wait, maybe it’s a strategy of her daddy. I mean, what better excuse to buy the upcoming Fujinon XF50mm F1.0, then going home and explain to his better half, that the kid destroyed the XF56mmF1.2? ;)

To me, this looks also like a very efficient method to rapidly cool down those Canon EOS R5/6 cameras ;).

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EISA Awards: Fujifilm X-T4 Best Camera of the Year and X100V Best Compact Camera

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EISA AWARDS

Let’s start with the news. The following photography products won the EISA award 2020/2021.

Cameras

Lenses

Others

The Awards Business Exposed

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Digital Camera Market Share 2019: Canon is King, Fujifilm Stable 4th, Nikon is Falling, Olympus is Out

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You might remember, how back in 2019 we reported Techno System Research data (a major marketing research company located in Japan) regarding the global mirrorless camera market share. We saw that Fujifilm was on an impressive 3rd position, very close to Canon. Check it out here.

Now Techno System Research has published the data regarding the digital camera market share (hence DSLR and Mirrorless combined). The data takes into account the 14.8 million cameras sold last year (2019).

As to expect, the ranking changes quite a bit compared to the mirrorless only data.

  • Canon: 45,4% (+2.4%)
  • Sony: 20.2% (+0.9%)
  • Nikon: 18.6% (-1.6%)
  • Fujifilm: 4.7% (-0.4%)
  • Panasonic: 4.7% (0.0%)

Nikon lost its Nr.2 position and sees the biggest market share loss of the top 5 companies. Olympus is out of the ranking, replaced on the 5th position by Panasonic. Sony dominates mirrorless, but DSLR sales are still high and keep Canon first.

And Fujifilm?

Well, Fujifilm stayed rather stable on the 4th position, with a 0.4% market share decrease. Not sure if we should rejoice, because they found their safe niche, or worry that they didn’t gain market share.

Also interesting to note: the digital camera market saw a year-to-year decrease of about 20% in 2019 and also in 2018.

  • read here – Nikkei: “Japanese Camera Industry Strangles Itself. 88% Decline in 10 Years. On the Brink of Extinction, Unless…”
  • read here – Olympus Drops its Camera Business: Farewell to My First Mirrorless Love, and Could Oly-Shooters Find a New Love in Fujifilm (Like Me)?

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via Nikkei via digicame-info via digitalcameraworld

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Fujifilm GFX100 Atomos ProRes RAW Beta Available Now

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by Atomos

We’re super excited to announce that we have released the Ninja V AtomOS v10.53 Pre-Release Beta that will allow

Fujifilm X GFX North America

GFX100 users to shoot and record in 12-bit 4K ProRes RAW from the Ninja V.

If you are a GFX100 & Ninja V user you can now register to download the pre-release beta by sending your request and details to our Pre-release Beta email address: gfx.rawbeta@atomos.com or visit: https://bit.ly/2POqNjj
For more information about this powerful combination visit the Atomos website: https://bit.ly/30Skamj
As this is a pre-release beta there are known current limitations listed in the accompanying Release Notes that you will receive, the full release is expected in the last week of August where all functions will be available.

Please note this release is for testing only and use for any other purpose is entirely at the users risk. Feedback you provide can help us identify issues and bug fixes for the final release, please check the requirements in the release notes.

The GFX Community

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via Atomos

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