Sony A7c Full Frame vs Fujifilm X-E3 APS-C, or 7 Reasons why the New Sony A7c is Not an APS-C Killer

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accurate size comparison: Fujifilm X-E3 vs Sony A7c vs Fujifilm X-T30
accurate size comparison: Fujifilm X-E3 vs Sony A7c vs Fujifilm X-T30

I blog on FujiRumors since almost a decade now, and over all these years, I have heard many times announcements of the death of the Fujifilm X series since the launch of the original Sony A7. And the same “Fujifilm APS-C is dead” voices continue to come back, may it be the announcement fo the Nikon Z5 or the imminent announcement of the Sony A7c.

Now, I already showed which compromises “cheap” full frame cameras have to do, in order to compete with high end APS-C cameras. You can check it out in this article.

But today we talk about the Sony A7c, a camera that will be priced above $2k according to SonyAlphaRumors (hence more than twice the price of the Fujifilm X-E3).

Above you can see a size comparison between Sony A7c and Fujifilm X-E3 and X-T30.

And yet, it’s not only about price. Let’s check out 7 key differences between APS-C and Full Frame.

Disclaimer (read to avoid anger :) )

No matter if full frame, APS-C or medium format. There is not the perfect sensor size, and each system has its Pros and Cons.

However, this article is just an attempt to try to understand, why DPReview and Petapixel think that APS-C is the sweet spot. So I listed a few reasons, where APS-C could be considered better than full frame.

By no means I want to say that full frame or medium format is worse. All I want to say is that also APS-C has it’s strong cards to play in the current mirrorless war.

APS-C vs FF

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Viltrox 56mmF1.4 vs Fujinon XF 56mmF1.2 First Image Quality Comparison

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The Viltrox 56mm f/1.4 is available for pre-order now, and one of the big questions is: how does it compare to the good old Fujinon XF56mmf/1.2?

Well, down below you can see the first size and image quality comparison that surfaced on the web and a FR-reader sent me.

Please note: Fujifilm (富士) is on the left and Viltrox (唯卓仕) on the right.

Also, the image slide down below consists of resized .jpeg files, so you can give a quick and easy glance at the comparison.

If you want the bigger files, you can download the .png files at my dropbox.

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Size Comparison

Image Comparison Nr.1 (at f/1.4, f/2 and f/2.8)

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Fujifilm Patent Shows New Camera Interface (Dual LCD Screen) but it’s the One of the Fujifilm X-T200

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A Fujifilm patent now surfaced on the web, showing an LCD screen that has a split view for film simulations.

As dclife writes (google translated):

FUJIFILM has registered a design that enables image division on the rear monitor screen of the camera. The border of the divided screen can be changed by swiping. Basically, it seems that the colors of the film simulation can be compared.

[…] I think that you can use it in various ways, but there is a figure in which the film simulation PROVIA and Velvia are split and displayed, and the area is changed by swiping.

[…] I don’t know if this design will be put to practical use in the future, but the size of the rear monitor of the current “X-T4” is 3.0 type, and I am wondering how easy it is to use with this monitor size.

Well, looks like the future already happened, as this is the LCD screen of the Fujifilm X-T200 (see Fuji Guys video below starting from 2:41).

I wonder how this could even become news, but hey, FujiRumors is here to give you guys clarity ;).

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via J-PlatPat 1 / J-PlatPat 2 via dclife

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FUJIFILM Wonder Photo Shop in New York City Closed Permanently

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FR-reader Paul (see his Instagram) has just received a sad email by Fujifilm, where Fuji announces the permanent closure of the FUJIFILM Wonder Photo Shop in New York City.

Thank you for your ongoing support of the FUJIFILM Wonder Photo Shop in New York City as we’ve all continued to adjust to this “new normal”. Unfortunately, we have some sad news to share with you, our valued Wonder Photo Shop customers. We have decided to close the New York City store permanently, effective September 9, 2020. This unprecedented time in our history has allowed us to re-evaluate the Wonder Photo Shop model and while our New York City store is closing, we will be introducing a new omni-channel shopping experience, led by e-commerce, that will begin to roll-out October 2020. From there we intend to bring a new in-store experience to the US market at some point in 2021.

Having personal opportunities to connect with our customers is very important to us, and FUJIFILM North America Corporation is developing initiatives to ensure that you will have seamless access to the products you know and trust. Additionally, our social media channels will remain active, so together we can continue to share the joy of photography. We’ll also be updating our social channels with the latest exciting developments on what we have planned next for you.

If you are a FUJIFILM Wonder Photo Shop customer with a current order in the store, please contact wonderphotoshop@fujifilm.com and we will work with you to fulfill your orders.

Thank you for your years of support and patronage of the FUJIFILM Wonder Photo Shop. Stay tuned for more information regarding our next consumer experience.

Sincerely,
The Wonder Photo Shop NYC staff

The announcement can also be found at the Wonder Photo Shop facebook page here.

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