Today you should be happy as a Fujifilm X and GFX shooter, and I tell you why.

The latest BCN data* shows that Fujifilm was able to pass Sony and hence placed itself on the second spot behind Canon in the Japanese digital camera market. It’s the first time since 19 years that Fujifilm was able to grab the second spot.

So what pushed Fujifilm suddenly so high?

Well, it’s not the X or GFX series, but mainly the Instax Mini EVO that boosted the market share for Fujifilm. Sure, those are technically speaking also digital cameras, but they belong to the Instax family.

Another homerun for Fujifilm, but not in the ranking as it is not a camera, is the Instax Wide Printer, which I also got for myself and truly enjoy (I’ve waited YEARS for this!)

So what, who cares? It’s just Instax?

Well, not really.

As you know FujiRumors is 10 years old already, so I have a long memory on what happened and what was said in the past.

And I remember how Fuji Guys said in the early days of the X series adventure, that the massive cash Fujifilm makes with Instax products is also partially used to fuel the development of their digital X series cameras.

So the tremendous success for Instax is a good news also for us Fujifilm X and GFX shooters, especially considering that also Instax struggled to sell back in 2019 and in 2020.

This sharp recovery of Instax, mainly thanks to the Instax Mini EVO (which is indeed Fuji’s best looking and most vintage operating Instax camera), but also thanks to the Instax Mini LiPlay and Instax Wide Printer and more, brings fresh money into Fujifilm’s camera segment, which ultimately can be used also for the X and GFX series development.

Money, that is much needed, as this year will be a fantastic Fujifilm year, with the Fujifilm X-H2 introducing the 5th generation X series cameras in May 2022, which hopefully will come not only with great new hardware, but also with a huge computational photography boost.

*BCN collects data of about 40% of the Japanese electronics and online stores.

• Instax Mini Evo: BHphoto, AmazonUS, Adorama
• Instax Link Wide Printer: AmazonUS, BHphoto, Adorama
• Soft Case for Instax MINI EVO: BHphoto, AmazonUS, Adorama
• Instax Mini Stone Gray Film: BHphoto, AmazonUS, Adorama

via bcn via digicame-info

 

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Ein Beitrag geteilt von Fuji_Rumors (@fuji_rumors)

Do you remember when back in 2020, photographers using Fujifilm X and GFX gear creamed off tons of prestigious awards at the World Press Photo Awards, including the top spots for the two most prestigious categories, World Press Photo of the Year and World Press Photo Story of the Year?

Well, Yasuyoshi Chiba, the winner of the World Press Photo of the Year, who took this amazing image with his Fujifilm X-H1, has now been nominated “Agency Photographer of the Year” by The Guardian.

Congratulations again to Yasuyoshi Chiba and make sure to check out his instagram here, where all the images shared so far are taken with the Fujifilm X-H1 and Fujifilm GFX100.

As for the images in this specific reportage from Tigray (Ethiopia), Yasuyoshi Chiba used his GFX gear with the one lens I dream to own for my GFX100S, the Fujinon GF50mm f/3.5.

For the full article check out TheGuardian here.

One more thing:

Yasuyoshi Chiba is planning to do photo exhibition of the images of Tigray from Ethiopia (and Sudan for refugees) in February and March, both at Fuji’s imaging plaza (below is info, in japanese though). Pictures at the exhibition are all taken by GFX100+GF50mm.

• Exhibition at Fujifilm Imaging Plaza – Toyko
• Exhibition at Fujifilm Imaging Plaza – Osaka

Some Fuji Pro Work:

• It’s a Triumph: FUJIFILM Wins Top 2 World Press Photo Awards and Even More… Despite not Being Full Frame ;)
• first interview – Alain Shroeder, winner of the World Press Photo overall stories category
• second interview – Luca Locatelli, 1st Prize for environment story in 2020 Word Press Photo Contest
• third interview – 2020 World Press Photo Winner Ricardo García Vilanova: “For my War Photography I use X-T3 and Only One Lens, the…”
• No Joke: Official JOKER Movie Images taken With Fujifilm X Series Gear ;)
• Mission Impossible: Official “Fallout” Photos Taken with Fujifilm X and GFX Gear
• Hollywoods’ Dunkirk Movie Official Photos Taken with Fujifilm X-Pro2 and XF 18-135!
• Marco Urso Snaps Wildlife Photographer of the Year 2017 Image with Fujifilm X-T2 and XF 50-140
• Fujifilm X-T1 Snaps World Wildlife Photography Image of the Year – Animal Portraits Award

Not enough? Well, then know that photographers using Fujifilm cameras also…

• won the world wildlife photography award (story here)
• made the cover of the TIME magazine (story here)
• won the World Photography Arts&Culture Award 2015 (story here)
• won the First Prize of the World Press Photo Category “Stories (stroy here)
• made the front page of the Wall Street Journal (story here)
• were good enough for God’s work (story here)
• captured America’s most hated man (story here)
• distracted a French presidential candidate during his interview (story here)

Hey Jared… are you really sure about that Fuji, LOL? ;)

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