BREAKING: Fujinon XF 10-24mm f/4 Mark II Coming Soon

A Fujifilm manager said back in February 2020, that, within the next 12 months, there will be 4 new Fujinon X mount lenses.

One of them is the Fujinon XF50mmF1.0, which will be announced very soon, on September 3rd.

And thanks to our sources, we also already leaked the following lenses:

And today we are going to share the last one to come, the…

  • Fujinon XF 10-24mm f/4 MK II

So, the complete Fujifilm roadmap for the next few months is the following:

So, my job is done. FR unveiled it all for you. Now feel free to do what you can do best here on FujiRumors: commenting and letting us know what you think about it!

My opinion?

Well, the Fujinon XF10-24 is a great lens already (and I own it), but there were two things I never understood:

  1. why Fujifilm didn’t make it weather sealed (sure, there was no weather sealed Fujifilm X camera when the XF10-24 was launched, but the glorious Fujifilm X-T1 would have followed just 2 months after the XF10-24mmF4 release)
  2. why Fujifilm didn’t give it a marked aperture ring, since it has a constant f/4 aperture

I strongly hope that Fujifilm will implement those two features on the upcoming Fujinon XF10-24mm MK II.

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COMING SOON: Unveiling the Secret Fujinon XF MK II Lens (Your Guess in the Comments)

Back in February 2020, a Fujifilm manager said that within the next 12 months, there will be 4 new Fujinon X mount lenses.

One of them is the Fujinon XF50mmF1.0, which will be announced on September 3rd.

And the other three?

Well, we already leaked two of them:

And as we told you back in May here, the last one will be a zoom MK II lens.

It’s my pleasure to announce, that very soon I will disclose the missing lens on FujiRumors. Just let me come home from the imminent meeting with my school principal first (yep, I am a teacher, and in this video you can hear one of my students give feedback about my lessons ;) )

I want to be online, when your comments start coming, and see if you will be as surprised, as when I told you that the prime MK II lens will the the XF27mmF2.8 MK II.

See you soon on FujiRumors.

In the meantime, feel free to make your guess in the comments.

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Fujinon XF 50mm f/1.0 Announcement on Sep. 3 at 01:00 AM New York Time

I got messages by fellow X shooters, a bit confused on when the Fujinon XF50mmF1.0 will be announced, after Fujifilm official set an announcement for September 2.

So let me clear things up.

The September 2 announcement is only for the new Fujinon Premista lenses and other non X/GFX related items (although we reported that Premista lenses cover GFX sensor, too).

The Fujinon XF 50mm f/1.0 R WR will be announced on September 3 at:

  • 01:00 AM New York Time
  • 07:00 AM Rome Time
  • 10:00 PM (of Sept. 2) San Francisco Time

There will be non-stop, all-day, full-time and never-ending live blogging on FujiRumors, so make sure to stay tuned and follow us.

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New Fujinon Premista Lens and More Coming September 2

A third Fujinon Premista lens will be annonuced on September 2, in addition to the 2 we already have:

More about Premista lenses:

  • fujirumors.com – Craftsmanship of Fujinon Premista Lenses Cine Lenses
  • fujirumors.com – FUJINON Premista PL Mount Cine Lenses Cover Fujifilm GFX sensor
  • fujirumors.com – Fujifilm Introduces the Zoom Cinema Lenses “Premista” Series

The press conference will feature a number of presenters and guests.

Presenters Include:

Marc Cattrall – Fujifilm United Kingdom
Stosh Durbacz – Fujifilm Canada
Thomas Fletcher – Fujifilm USA
Hideyuki Kasai – Fujifilm Germany & Japan

Special Guests
Marko Massinger – DoP, Germany
Matthew Duclos – Duclos Lenses, USA

Other Products that will be Introduced include:

  • An extremely long, fast, PL Mount FUJINON zoom lens developed in response to the unique needs of the Multi-Cam Cinema Style Production market.
  • A cost-effective solution to Blackmagic’s new URSA Mini 12K camera.
  • A variety of new Third Party Products that enhance FUJINON lenses for film crews.

Zoom Session RSVP

Two Zoom sessions are available and RSVP is required to receive the links.

FIRST SESSION – RSVP Link

10:00am – London – BST
11:00am – Central Europe – CEST
Noon – Moscow – MSK
2:30pm – India – IST
5:00pm – Beijing – UTC
6:00pm -Tokyo – UTC
7:00pm – Sydney – AEST

SECOND SESSION – RSVP Link

10:00am Los Angeles – PDT
Noon – Mexico City – CDT
1:00pm – New York – EDT
2:00pm – São Paulo – BRT
6:00pm – London – BST
7:00pm – Johannesburg – CEST
8:30pm – India – IST

via newshooter

Fujinon XF Lens Roundup: The Travel King, The Pancake Experience, Best Astrophotography Lenses and More

One of the privileges I have running FujiRumors, is that I get to (virtually) meet thousands of Fujifilm X shooters every year.

I get all sorts of questions, feedback, ideas, feature requests and more.

I really try to do my best to answer you all, and one of the things I really enjoy, is that I can give additional exposure to Fujifilm X and GFX shooters out there, by sharing roundups like this.

Sure, it’s a hell of a work, but I feel it’s a nice way I can give back something to the FujiRumors community, which is always so numerous and wonderfully active here.

The content to share is still massive, so I stepped a bit on the gas, and, in addition to the mixed zone I have shared recently, here is another dedicated Fujinon lens roundup… and more will come.

Fujinon Roundup

** CLICK HERE to Read the Rest of the Article **

Fujifilm X-A7 Discontinued after Only 11 Months: Fujifilm X-A8 Coming or X-A7 Failure?

The Fujifilm X-A7 is actually a lovely little entry level camera launched just almost a year ago and hit the market about 11 months ago.

But now it is already marked as discontinued at BHphoto here, it’s on low stock or backordered at Adorama here and it’s unavailable also at AmazonUS here (where you might find some via third party only) and FocusCamera.

For a long time, the Fujifilm X-A line was an absolute best seller in Asia, especially in Thailand. In fact, pushed by the X-A line, Fujifilm was able to outsell all other camera brands (Canon included) and reach an incredible 50% mirrorless market share.

Don’t believe me, but check out the official Fuji-data leaked by FujiRumors here and other Fujifilm manager statements listed below.

Now the options are two:

  1. the camera is going to be replaced already and we will soon get a Fujifilm X-A8
  2. the X-A line lost its magic appeal in Thailand and sold terribly bad

Looking at the Fujifilm X-A line release timeline, we can see that there was a successor about ever 16 to 18 months. If Fujifilm would stick with that, then the Fujifilm X-A8 should come in early 2021. So in my opinion, it’s a bit too early to discontinue the X-A7, but maybe Fujifilm doesn’t think so, or they are really going to replace the X-A7 earlier than expected.

More likely in my opinion is that the X-A line just lost its magic in Asia, especially in Thailand, and that it fell victim to the rise of smartphones and to COVID-19.

Fujifilm X-A line success story:

  • Fujifilm managers said in March 2018 to dpreivew: “In Thailand, our market share for mirrorless is over 40%.”
  • Fuji Guys Billy said in February 2017, that “Fujifilm is Nr.1 brand in Thailand“. He does not specify if DSLR is included, but it seems from the video he is including DSLR cameras, too.
  • in 2016 a source told me that “Fujifilm was the best-selling MILC in 2015, outselling all the Canon interchangeable lens cameras (DSLR and those EOS-M lines) combined“
  • a Manager said to Spanish website in 2016, that ““there is a little known fact: in Thailand, for example, X-A series outsells Canon!”

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LEAKED: Fujinon XF 50mm f/1.0 Specs and Coming Sep. 3 for $1,499

Now also nokishita leaked the Fujinon XF50mm f/1.0 specs, and they confirm what we already told you and add a few more details.

  • 12 elements in 9 groups (including 1 aspherical lens and 2 ED lenses)
  • minimum shooting distance 0.7m
  • maximum shooting magnification 0.08x
  • number of diaphragm blades 9
  • Filter diameter 77mm
  • size φ87mm×103.5mm
  • weight 845g

Nokishita does not tell us about the announcement date and also not the price, but FujiRumors leaked it for you guys exclusively already.

Make sure to follow our LIVE BLOG on September 3.

via nokishita

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Fujinon XF 50mm f/1.0 to Weigh About 845g and Faster Autofocus than XF56mmF1.2

Ok guys, here is another bit of information I have just received and I am happy to share with all of you:

The Fujinon XF50mm f/1.0 will:

  • weigh about 845g (the Fujinon XF56mmF1.2 weights half of that)
  • have faster autofocus than XF56mmF1.2

Guys, if you want a fast lens with huge glass elements and at the same time fast autofocus thanks to powerful AF motors, then it’s clear that the lens won’t be the lightest around. At least not until Fujifilm can break the law of physics and revolutionize lens design.

Remember: FUJIRUMORS XF50mmF1.0 LIVE BLOGGING on SEPTEMBER 3rd

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Fujinon XF 50mm F1.0 to Cost €1,599 / $1,499

FujiRumors already leaked the price in dollar for the upcoming Fujinon XF50mmF1.0 almost 2 months ago here, and we confirm it will be of $1,499.

But I owe you still the price in Europe which, according to our sources, will be of €1,599.

FujiRumors has already leaked the official announcement date, which will be September 3rd.

As usual, only FujiRumors will have a real-time non-stop live blogging, where I will filter, organize and sum up everything about the Fujinon XF 50mm f/1.0 for you in one practical and continuously updated article.

So, make sure not to miss it, and join us on September 3rd.

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Fujifilm X-T4 vs Sony A7R IV Comparison with Fujifilm Manager Warwick Williams

Josh from Georges compares two cameras the Fujifilm X-T4 and the Sony A7R IV to see what they are like for both stills and video.

The curious thing about this comparison, is that he is assisted by Warwick Williams from Fujifilm Australia.

The gear used, beyond the Fujifilm X-T4 (26 MP) and the Sony A7rIV (61 MP):

Of course, when zooming in a lot into the image, the 61 megapixel have an advantage in terms of resolution. But I guess if resolution is what you need, then why just be happy with 61 MP when you can get 102 megapixel with the Fujifilm GFX100 ;).

Then they compared the depth of field between the XF56mmF1.2 and the FE85mmF1.4 and the Sony blurs the background a bit more. Warwick says he should have used the XF56mmF1.2 APD version to get results even closer to the ones you get with the Sony 85mmF1.4.

Let me add a comment: get the upcoming Fujinon XF50mmF1.0 if you really want the ultimate background blur.

A bit more dynamic range for the Sony, but the APS-C sensor hold up very well.

APS-C systems are generally smaller and more affordable.

Georges ends up saying that after looking at the samples, there is a difference between FF and APS-C, but it is a lot smaller than he would have expected.

Warwick ends up saying that Fujifilm wants to keep the APS-C system smaller and lighter, and for that purpose APS-C is better as it allows for smaller lenses. He also speaks for X-Trans, which he says has advantages over Bayer (which FujiRumors explained here, but we also talked about disadvantages in the same post).

Warwick concludes that “smaller and lighter means you are going to use it also more“.

George ends up saying, it all comes down to personal preferences as each system as its Pros and Cons (which we highlighted in this article).

Nobody talks about the price difference ;).

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