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The Sony A7C Proves My Point: Full Frame Compromises vs APS-C Balance

DISCLAIMER: The Sony A7C is a great camera and will push other companies to work harder and to give us customers more features for less price, which is why I love Sony launched it. I think we X shooters will also profit from it.

So, the Sony A7C is real.

It’s small and it’s full frame.

It’s also rather affordable for being full frame, although still more expensive than a high-end APS-C camera like the Fujifilm X-T4.

Now, I could do what other do and focus merely on comparing size and price of the Sony A7C with the Fujifilm X-T4 or other high end APS-C cameras.

Or I could go beyond size and price and compare its features, because only comparing the whole package makes sense.

And as much as Sony has done right with the Sony A7C, it also one more time proves the point I made in an earlier article, where I wrote about the APS-C art of balance vs FF need for compromises.

I used the automatic specs comparison feature at BH to compare both cameras, and here is what I noticed (given for granted the specs comparison tool is accurate, which it usally is):

  • Sony A7C has a mediocre viewfinder resolution
  • Sony A7C has a small viewfinder
  • Sony A7C has significantly inferior video specs compared to X-T4 (such as no 10 bit or 4K60p or way less video codecs)
  • From the reports I could see, Sony A7C suffers much more of rolling shutter than X-T4
  • Sony A7C shoots at max 1/4000 mechanical shutter (X-T4 at 1/8000)
  • Sony A7C shoots at 10 fps (X-T4 at 15fps or even 30 fps with crop and completely blackout free)
  • Sony A7C has a lower resolution LCD
  • Sony A7C has single card slot

These are just some of the things I noticed, and that show that APS-C cameras can pack so much more into a small body than full frame, whereas full frame has to consistently make compromises, to try to go below $2,000, and the Sony A7C is no exception to that.

For example:

The Nikon Z5 goes down at $1,400, but has to sacrifice BSI technology, and we know non-BSI sensors have a much slower sensor readout. Hence, max 4fps, huge 1.7x crop in 4K30 and other downsides for the Nikon.

The Canon EOS R6 tries to do better than the Sony A7C and Nikon Z5, by not compromising on video and hardware features (dual UHS-II, nice video specs, nice viewfinder), but that makes it immediately climb up at a $2,500 price tag, hence significantly higher than the Fujifilm X-T4.

So, we can just focus on how small the camera is. Or we can look at the full package.

And the Fujifilm X-T4 is and remains a best allrounder in my opinion (and not only mine, also DPReview thinks this way).

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Sony A7c Full Frame vs Fujifilm X-E3 APS-C, or 7 Reasons why the New Sony A7c is Not an APS-C Killer

accurate size comparison: Fujifilm X-E3 vs Sony A7c vs Fujifilm X-T30
accurate size comparison: Fujifilm X-E3 vs Sony A7c vs Fujifilm X-T30

I blog on FujiRumors since almost a decade now, and over all these years, I have heard many times announcements of the death of the Fujifilm X series since the launch of the original Sony A7. And the same “Fujifilm APS-C is dead” voices continue to come back, may it be the announcement fo the Nikon Z5 or the imminent announcement of the Sony A7c.

Now, I already showed which compromises “cheap” full frame cameras have to do, in order to compete with high end APS-C cameras. You can check it out in this article.

But today we talk about the Sony A7c, a camera that will be priced above $2k according to SonyAlphaRumors (hence more than twice the price of the Fujifilm X-E3).

Above you can see a size comparison between Sony A7c and Fujifilm X-E3 and X-T30.

And yet, it’s not only about price. Let’s check out 7 key differences between APS-C and Full Frame.

Disclaimer (read to avoid anger :) )

No matter if full frame, APS-C or medium format. There is not the perfect sensor size, and each system has its Pros and Cons.

However, this article is just an attempt to try to understand, why DPReview and Petapixel think that APS-C is the sweet spot. So I listed a few reasons, where APS-C could be considered better than full frame.

By no means I want to say that full frame or medium format is worse. All I want to say is that also APS-C has it’s strong cards to play in the current mirrorless war.

APS-C vs FF

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Viltrox 56mmF1.4 vs Fujinon XF 56mmF1.2 First Image Quality Comparison

The Viltrox 56mm f/1.4 is available for pre-order now, and one of the big questions is: how does it compare to the good old Fujinon XF56mmf/1.2?

Well, down below you can see the first size and image quality comparison that surfaced on the web and a FR-reader sent me.

Please note: Fujifilm (富士) is on the left and Viltrox (唯卓仕) on the right.

Also, the image slide down below consists of resized .jpeg files, so you can give a quick and easy glance at the comparison.

If you want the bigger files, you can download the .png files at my dropbox.

However, it’s uploading very slowly (not the fastest connection where I live), so for now I was able to upload only 3 comparisons. And since it’s 1:18 AM at my home, I think it’s time also for FR to sleep, considering I have to wake up early tomorrow. But I will finish the upload as soon as I have time again.

So, I am off for sleep… curious to read your comments in a few hours ;).

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Size Comparison

Image Comparison Nr.1 (at f/1.4, f/2 and f/2.8)

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FUJIFILM Wonder Photo Shop in New York City Closed Permanently

FR-reader Paul (see his Instagram) has just received a sad email by Fujifilm, where Fuji announces the permanent closure of the FUJIFILM Wonder Photo Shop in New York City.

Thank you for your ongoing support of the FUJIFILM Wonder Photo Shop in New York City as we’ve all continued to adjust to this “new normal”. Unfortunately, we have some sad news to share with you, our valued Wonder Photo Shop customers. We have decided to close the New York City store permanently, effective September 9, 2020. This unprecedented time in our history has allowed us to re-evaluate the Wonder Photo Shop model and while our New York City store is closing, we will be introducing a new omni-channel shopping experience, led by e-commerce, that will begin to roll-out October 2020. From there we intend to bring a new in-store experience to the US market at some point in 2021.

Having personal opportunities to connect with our customers is very important to us, and FUJIFILM North America Corporation is developing initiatives to ensure that you will have seamless access to the products you know and trust. Additionally, our social media channels will remain active, so together we can continue to share the joy of photography. We’ll also be updating our social channels with the latest exciting developments on what we have planned next for you.

If you are a FUJIFILM Wonder Photo Shop customer with a current order in the store, please contact wonderphotoshop@fujifilm.com and we will work with you to fulfill your orders.

Thank you for your years of support and patronage of the FUJIFILM Wonder Photo Shop. Stay tuned for more information regarding our next consumer experience.

Sincerely,
The Wonder Photo Shop NYC staff

The announcement can also be found at the Wonder Photo Shop facebook page here.

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FUJIFILM Announces possible XF 50mmF1.0 Shipping Delay due to Demand Exceeding by Far Fuji’s Expectations

The Fujinon XF50mm f/1.0 is scheduled to be be released in September 24/25.

But now Fujifilm has issued an official press release, where they announce that demand is far stronger than they expected, and hence there is a possibility that there will be shipping-delays. Fujifilm writes:

The “Fujinon Lens XF50mm F1.0 R WR” announced on September 3, 2020 (Thursday) has received inquiries far exceeding our expectations, and we cannot deliver the product on the release date. There is a possibility.

We are currently working hard to meet the number of requests, and we appreciate your understanding.

Fujifilm is not a company that uses the “high demand” phrase too often. When they decide to inform us about high demand, then it’s usually also accurate.

I think last time they spoke about “high demand” it was for the Fujifilm GFX100, and we all know how that ended (biblical long waiting times and 50% higher demand that Fujifilm expected).

Here on FujiRumors, the brand new Fujinon XF50mmF1.0 enjoys one of the strongest XF lens pre-orders of all time, so at least our little FR-Universe seems to confirm Fuji’s statement.

Notice Regarding Product Supply of “Fujinon Lens XF50mm F1.0 R WR”

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COMING SOON: Fujifilm Instax SQUARE SQ1

Fujifilm is about to launch the new Fujifilm Instax Square SQ1. As reported by nokishita:

Fujifilm’s instant camera “instax SQUARE SQ1” will be announced soon. The colors are chalk white, terracotta orange, and glacier blue

Fujifilm Instax Square Cameras and Film can be found at BHphoto here and AmazonUS here.

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Viltrox 56mm F1.4 XF Coming September 20

Viltrox has announced that the new Viltrox 56mm f/1.4 for Fujifilm X mount will be available on September 20.

You can pre-order it now at BHphoto here.

Good timing to announce it just a few days after the launch of the latest Fujinon-bomb, the Fujinon XF50mmF1.0.

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Fujinon XF50mmF1.0 R WR

4½ Great Reasons Why the Fujinon XF50mmF1.0 Exists (NOT Shallower DOF) and Differences to 56mmF1.2 (APD)

Fujinon XF50mm f/1.0

So, the Fujinon XF50mm f/1.0 R WR has just been announced:

Sure, the big eye-catcher is that “EFF-ONE-POINT-ZERO”, which makes it worlds first mirrorless f/1.0 lens with autofocus.

But what if I told you, that by focusing on the super-shallow DOF, we actually miss out on the probably even more exciting features of the brand new XF50mm f/1.0?

Because, in my opinion, beating the DOF of the 56/1.2 is not the point of this lens, or at least not the only one, and certainly not the main one.

The Beauty Beyond Shallow DOF

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Fujinon XF 50mm f/1.0 Announced – Reviews, Samples, Pre-Orders and More – LIVE BLOG

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