Getting Ready for Valentines Day – New Fujifilm Instax Heart Sketch Film Launched

Valentines is not that far away anymore, and I guess Fujifilm wanted to contribute to it by launching the new Instax Mini Heart Sketch Film.

You can get it at Amazon USA here and the Amazon of your country here.

Press Release

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Fujifilm Promises Major Firmware Updates also for X-T5 and X-H2: New AF System of X-H2s? (and Where the Catch is)

The Promise

Fujifilm has released a major firmware update for the Fujifilm X-H2s.

From the tests we could see so far, we can now say that the autofocus tracking is about at the same level of the very best (but much more expensive) full frame cameras out there. Not perfect, like nothing, so improve it further, Fuji!

The question I now get TONS of times via email is: will my Fujifilm camera “xy” also get the same firmware of the Fujifilm X-H2s?

So here is what I can say about it.

During the recent new years greetings, right after launching the new X-H2s firmware, Fujifilm also promised major firmware updates will come for other 5th generation cameras, too.

5th generation cameras are all those cameras featuring the new 5th generation processor, which at the moment are:

So, while Fujifilm did not specifically mention the new AF system, it is easy to assume that major firmware coming in 2023 for X-T5 and X-H2 might include also the vastly improved AF algorithm.

But again, that’s not a rumor, but an educated guess based on what managers officially said here.

Where is the Catch?

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Notice and Apology to Customers using Fujifilm X-T5, X-T4, X-T3, X-S10, X-T30II and X-T30 – Do NOT Use APP to Update Firmware!

Press Release

To our valued customers

Thank you for your loyalty to Fujifilm products.

We found that the following models of the cameras rarely froze right after the completion of the firmware update with the latest version using a smartphone (tablet) in which Camera Remote application software was installed.

FUJIFILM X-T5 was released on Mid November 2022 and the latest firmware for other five models below were released on Nov. 29, 2022 on our firmware download site for digital cameras.

【Applicable models and firmware versions】

  • FUJIFILM X-T5: Ver.1.00 and Ver.1.01
  • FUJIFILM X-T4: Ver.1.70
  • FUJIFILM X-T3: Ver.4.50
  • FUJIFILM X-S10: Ver.2.60 and Ver.2.61
  • FUJIFILM X-T30 II: Ver.1.20
  • FUJIFILM X-T30: Ver.1.50

In response to the above issue, we will release the revised firmware on the firmware download page on Jan. 19, 2023.

Therefore, we apologize for the inconvenience, but we would like to ask you to update the revised firmware.

When updating the firmware with the revised version, please be sure to update the firmware using an SD card according to steps below.
(This phenomenon does not occur when updating firmware using an SD card.)
Detail of firmware update steps

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Rumors and Discussions

Fujifilm X-Pro Line Discontinued? Let’s Clarify it in View of a Possible Fujifilm X-Pro4

I recently reported that the Fujifilm X-Pro3 was discontinued at several stores and also Fujifilm distributors in some countries said the same. You can read more here.

This news kind of took a life of its own, as now people go around saying that FujiRumors said the X-Pro line had been discontinued.

So let me clarify.

The news was only about the X-Pro3 being discontinued, not the entire X-Pro line.

So, FujiRumors never said the X-Pro4 will never come.

On the contrary. Personally I believe there will be an X-Pro4. Not because of rumors and whispers, but because Fujifilm itself has mentioned it as one of the camera lines that will continue (also in this case).

The X-Pro line, so says Fujifilm, will be the refined luxury line of Fujifilm. I don’t know what they exactly mean by that, but certainly it sounds expensive. And probably they will continue to make brave design choices that will give it a very exclusive feel. But it’s pure guesswork of mine.

Anyway, that’s why I think there will be one day a Fujifilm X-Pro4.

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Rumors and Discussions