Fujifilm Announces Instax Square SQ10 White Version

Just as rumored, Fujifilm announced the Instax Square SQ10 in white.

Pre-order start today and will soon be available at AmazonUS, BHphoto and Adorama. To be released November 17.

I remind you that according to our sources, the Instax Share SP-3 Square Printer will be announced October 25.

Fujifilm Instax Square SQ10 BlackUSA BHphoto, Adorama, AmazonUS
Fujifilm Instax Square SQ10 White: AmazonUS, BHphoto, Adorama

PRESS RELEASE

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Adobe Says “We Remain Committed to Invest in Lightroom Classic”

There is a new FAQ article up at the adobe.blogs, addressing some of the concerns from the Lightroom community that arosed after their latest announcements.

Is Lightroom Classic being phased out? How long will it be until Adobe kills Lightroom Classic?

No, we’re not phasing out Lightroom Classic and remain committed to investing in Lightroom Classic in the future. We know that for many of you, Lightroom Classic, is a tool you know and love and so it has an exciting roadmap of improvements well into the future. But please hold us accountable as we make updates in the following months and years to let us know if we’re meeting your expectations.

Help me guys… does he mean “indefinitely”? :D

Why did you abandon the Lightroom standalone version?

Customers are overwhelmingly choosing the Creative Cloud Photography plan as the preferred way to get access to Lightroom. We’re aligning our investment with the direction our customers have signaled over the last several years.

I translate it for you: “we make tons of money with the cloud… and now we want to make even more

Some Lightroom Alternatives – Updated

via petapixel

Fujifilm Abandons ACROS Large Format Film & more

Over the last few years, we have seen Fujifilm discontinuing more and more of their good old film. And 2018 won’t be any different. Down below you can find the list of film they are going to discontinue in 2018.

In a very interesting Fujifilm documentary I have shared here, about how Fujifilm survived the digital age with an unexpected makeover, at min. 35:00 the Fujifilm boss is asked why they keep up producing photo film, even if it counts less than 1% of its profits. The Fuji boss answers:

I had announced that we would protect the photograph culture. No matter how small it gets… we might downsize production, but we would keep the culture alive and protect it. The culture of photographs is one that mankind can’t do without… No matter what we will not get rid of photography.”

March 2018

Fujicolor Superia X-Tra 400, 24 exposure, 3 packs
Fujicolor Superia X-Tra 400, 36 exposure, 3 packs
Fujichrome Velvia 50, Professional, 36 exposure, 5 packs
Fujichrome Velvia 100, Professional, 36 exposure, 5 packs
Fujichrome Provia 100F, Professional, 36 exposure, 5 packs

May 2018

Fujicolor Natura 1600, 36 exposures, individual rolls
Fujicolor 1600 Single Use Cameras (39 and 27 exposures)
Neopan 100 Acros 4×5 (20 pieces)
Neopan 100 Acros 8×10 (20 pieces)

Fujifilm recommends other film instead

Future recommendations
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