Fujifilm X-T2 Kaizen Firmware 4.00 Officially Available… and This Makes NO Sense, FUJI! :)

Fujifilm X-T2 Firmware 4.00

Fujifilm just released the final and official Fujifilm X-T2 firmware ver. 4.00, and it brings new features such as focus bracketing, internal F-log, 120 fps slow motion and more, as well as improvements such as faster autofocus in low light.

Definitely one of Fujifilm’s notorious and much-loved Kaizen updates. So don’t wait any further and download your new X-T2 camera… for free.

No Eterna? Shoot F-Log and then use the Eterna LUT file, which is available for free.

Having problems to update your firmare? Then read Rico’s “Tips for Updating your Firmware“.

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This makes No Sense, FUJI!!!!

Of course it makes no sense for Fujifilm to update the “old” X-T2 and bring it almost to the level of the brand new Fujifilm X-H1, since X-T2 owners will now have fewer reasons to upgrade to the X-H1.

Also, it makes no sense to massively improve a camera, the X-T2, that will be replaced very soon by the Fujifilm X-T3, which we have shared already many specs here on FR and will be announced shortly before photokina in September 2018.

Firmware updates are economically speaking a loss business for Fujifilm. They cost lots of money and extend life span of old products, which consequentially means people will keep their old gear longer and do not upgrade to the “latest and greatest“.

It happened to me, with the Fujifilm X-T1, that Fujifilm kept up improving so many times, that I simply sitcked with it, despite the X-T2, X-Pro2, X100F, X-T20 and all the other “better” cameras that followed… at least until the Fujifilm X-E3 came along… a temptation too big for me to resist.

So kudos to Fujifilm for consistently making the wrong thing and delivering us customers firmware updates. Many other companies simply force people to buy the newest camera to get the latest features (and make more money doing so).

In a world, where Apple released firmware updates that slowed down terribly my iPhone SE in order to force me to buy their latest model, it’s good to know that there is a company out there, Fujifilm, that actually thinks at customer support… and happiness… by improving their products over the years via free firmware updates.

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Quick Tip: Monitor Your Audio on Fujifilm X-T2 / X-H1 using micro HDMI to VGA adapter

As you know, the Fujifilm X-H1 and X-T2 have the headphone jack built-in only into the vertical battery grip, hence you need to get the grip in order to be able to monitor your audio.

But there is a (very cheap) workaround.

Fujifilm X-H1 facebook group member S. has reported to us a little “hack”, that some of you might find useful, too.

“I have just make with success the hack for the audio out monitoring with a micro-HDMI to VGA adaptor. Very lightweight. It works perfectly just plugging the headphone. The adaptor works without external power supply. No audio lag in headphones during filming”.

Just one lack:

“In PLAY mode, the X-H1 shows the film only by the HDMI output, not on its display. I hope that a future firmware can give the possibility to play the videos on the display even when a micro-HDMI is plugged.”

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Meyer-Optik Goerlitz Nocturnus 0.95/75mm Pre-sale Started and First Images Published

Meyer-Optik Goerlitz Nocturnus 0.95/75mm

The Meyer-Optik Goerlitz Nocturnus 0.95/75mm is now available for pre-sale with a 40% discount until May 26 (reg. $ 3999).

First samples as well as video and the technical details can be found below

Press Release

Meyer-Optik Goerlitz Nocturnus 0.95/75mm – pre-sale started and first images published

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The Death of Polaroid and Rise of Fujifilm Instax thanks to Asian TV Series. Brief Overview and History of an Unexpected Success

The announcement of the Fujifilm Instax Square SQ6 is just around the corner, and it will be, just like any other Fujifilm Instant camera, a huge success.

In fact, Instax is booming year after year…. and today it’s a market controlled almost exclusively by Fujifilm.

However, this terrific success is something not even Fujifilm was expecting.

As Fujifilm manager Franck Portelance said to the French site Focus Numerique, in 2007, the year Polaroid declared bankruptcy, also Fujifilm wondered if it would make any sense to continue production.

But then, an unexpected Instax boom and revival came thanks to some Asian TV series.

The manager explains [google translated]:

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Meet the Fujifilm X100F in Brown! Do You Like it?

Fujifilm X100F Goes Brown

Fujifilm is quietly introducing to the market the (long rumored) brown Fujifilm X100F.

In some countries it is already listed as available for sale, as you can see in the official deal prospect shared by Fujifilm (screenshot below).

Except for the color, there is absolutely no difference with the silver or black version.

There is also a first blog post about the brown X100F at ivanjoshualoh, where you can see it in all its beauty – WARNING: Gear Porn Alert!!!

Expect to find the brown Fujifilm X100F for sale soon also at BHphoto, AmazonUS and Adorama.

JOIN: Fujifilm X100 Line Facebook Group

SAVE: X100F (save $100): BHphoto, Adorama, AmazonUS, Focuscamera

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