Alpa officially congratulated Fujifilm for the launch of the Fujifilm GFX100 and announced a new range of “thrilling products” for the Fujifilm GFX100.
ALPA will show first results soon during CineGear 2019 in Los Angeles on May 30.
This shows how seriously the Fujifilm GFX100 has to be taken also for video production.
We have already posted a first Fujifilm manager interview earlier today here. It’s a good one, with lots of information, including the future of the Fujifilm X-H line. Make sure to read it!
Also B&H Photo, Adorama, Samys and Henrys are at Fujikina 2019, and they had the opportunity to go hands on with the Fujifilm GFX100 as well as have talks with Fujifilm managers.
I have put together the main points of the various interviews down below:
Fujifilm manager Justin explains why calling the Fujifilm GFX100 “large format” makes sense
Fujifilm has a medium format sensor roadmap, and GF lenses are future proof since they can resolve more than 100 megapixel
1/4 of a second at 200mm gave tack sharp images
shutter shock absorbers in the GFX100
going at 5fps continuous shooting with a medium format 102 MP camera is unheard of
Adorama says it feels like shooting a flagship DSLR as opposed to medium format
Adorama says they can’t believe it, and that Fujifilm is changing a lot
Fuji manager Justin says Fujifilm is trying to re-invent photography
Fujifilm needed 3 years to develop IBIS for the Fujiiflm GFX100. 1.5 years of development were shared with the Fujifilm X-H1 IBIS development, and another 1.5 years for the IBIS on the GFX100 only
One of the advantages of medium format, is that it is easier to design high-resolution lenses for it.
So if resolution, sharpness, cropping flexibility, big prints and having future proof files for upcoming high res screens is important to you, investing in GFX large format is the way to go.
The Fujifilm X-Trans sensor has been awarded with the “National Invention Award” by the Japanese Ministry of Education, Culture, Sports, Scienes and Technology.
Finally a recognition, for a techonlogy, the X-Trans sensor, that has never really been marketed well by Fujifilm, and is sometimes misunderstood in the photo community.
Fujifilm Channel X has published an 45 minutes interview with Fujifilm managers from Fujikina 2019. See the video above (sadly not so good audio quality) and a summary down below.
Fujifilm GFX100 market is not the traditional medium format market
GFX 50 already aimed to amateur customers in addition to high-end photography
70% of Fujifilm GFX 50R/S buyers come from full frame. So not only people switch from Hasselblad and Phase One to GFX, but also FF users
the GFX system expanded the larger format market, and GFX100 will continue to expand it
GFX100 should expand market also towards movie shooting photographer
The GFX100 strenghts
compared to full frame, GFX system has better image quality in terms of ISO performance, dynamic range and resolution
traditionally large format camera (including film) are big and for tripod use, but GFX system is smaller, and GFX100 has also IBIS, hence less need for tripod
GFX100 is about autofocus, mobility, quality
EVF
Fujifilm GFX 50 EVF works on GFX100, but GFX100 EVF on GFX50 will not work
And while we all know the main specs now, the 100 megapixel, the 16 bit files, the integrated grip, the huge EVF, I thought I focus on 14 things that you might have missed due to the huge amount of information spreading all over the web.
All the information below can be found in links shared in our GFX100 live blog.