Meet Minami-San, Fujifilm’s Color Guru Since 50 Years and Now Bringing Fuji’s Color Science from Film to Digital

I originally shared this part of Elia’s video in this article, but then quickly saw, that it actually deserves a post for its own.

  • previous episode – Elia Locardi Meets Fujifilm Managers and has a talk with them at dinner

Take this article as tribute to Minami-San the color guru inside Fujifilm, since he is the person, who developed the original Fujifilm film stock and is now responsible for how the film simulations in new digital cameras perfectly match the original film stock.

Here is an excerpt from episode 5 of Elias “moments in time” series. The talk with Fuji’s color guru starts at minute 8:28.

  • Sam works for Fujifilm since 50 years
  • Sam started in the technical stuff
  • it does not sound difficult: measure the color of the film and then just transfer into digital. But it’s much more difficult than that
  • They shoot an image and then observe it on lightbox and then try to simulate it. It’s very difficult
  • his favorite camera is the Fujifilm TX-1
  • difference between actual color and memory color
  • Fujifilm spent a lot of time to study how we remember colors
  • Velvia film was aimed to produce better color on nature scenery

I thought it is interesting to see the guy, who makes so many Fujifilm X and GFX shooters happy, by putting his working live into the science of colors.

And remember: the good things always appear on FujiRumors first, so make sure to follow us on Facebook, Instagram, RSS-feed, Youtube, Flipboard and Twitter

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Elia Locardi Meets Fujifilm Managers and Asks if there is Need for High Resolution Cameras, when 90% of Images Go on Instagram

Moments in Time

Elia Locardi is currently releasing a beautiful series of “moments in time” videos.

We can’t cover them all here, so we will focus only on episode 6, where he sits down with Fujifilm managers at dinner.

Check out the video down below.

I HOPE YOU WILL READ THIS: first thanks to the reader, who sent me the link to the videos. It’s people like you, who help my work a lot and keep FR on top of everything Fujifilm X and GFX.

HANG ON ONE MORE SENTENCE: To all other fellow FR-readers, whatever you spot that could be of interest for the Fuji community, you can send it to me via email (fujirumor@gmail.com), anonymous rumor box (on the right side of the page), or even personal message on facebook, twitter or instagram. As much effort as I put into FR, I simply can’t spot everything. Hence, your support is vital for keeping FR fast, fresh and interesting.

High Resolution Cameras vs Instagram

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[UPDATE] Giveaway: Win Kipon X/GFX Lenses and Adapters by Sharing Your Images at Our X-T/GFX Facebook Groups

Kipon Giveaway

[UPDATE] Thanks to all for participating. The winners have been contacted and they all replied to me. The name of the winners can be checked out at the respective facebook groups.

Kipon, a major and experienced manufacturer for adapters and lenses, is offering a giveaway exclusively for our Fujifilm GFX facebook community and Fujifilm X-T facebook community.

Thanks to Kipon for organizing this much appreciated and generous giveaway for us.

Facebook X-T Giveaway Competition – join here

PRIZE

  1. One (1) X Mount Iberit Artcraft lens of your choice
  2. One (1) Kipon adapter for X mount of your choice

HOW TO ENTER

  1. Share an image taken with X-T cameras at our Fujifilm X-T facebook group (also images not taken with Kipon lenses or Kipon adapters can be shared)
  2. YOU MUST SHARE IN A SEPARATE POST ON THE GROUP
  3. The image must be a new one, meaning never have been shared previously in the group
  4. Tag your image #kiponxt

THE WINNER

  1. We will select the winner amongst the most liked images tagged #kiponxt
  2. The competition runs from August 12 to August 18 (only images shared during this period will be accepted)

Facebook GFX Giveaway Competition – join here

PRIZE

  1. One (1) Kipon 75mm G mount lens
  2. One (1) Kipon adapter for G mount of your choice

HOW TO ENTER

  1. Share an image taken with GFX cameras at our Fujifilm GFX facebook group (also images not taken with Kipon lenses or Kipon adapters can be shared)
  2. YOU MUST SHARE IN A SEPARATE POST ON THE GROUP
  3. The image must be a new one, meaning never have been shared previously in the group
  4. Tag your image #kipongfx

THE WINNER

  1. We will select the winner amongst the most liked images tagged #kipongfx
  2. The competition runs from August 12 to August 18 (only images shared during this period will be accepted)

[UPDATE] I AM SORRY & TECHNICAL NOTE: Pop-Up Ads on Mobile FujiRumors. Working on Fix Now and Temporary Solution

[UPDATE: I do not get any re-directs anymore. Hope you also do not get them]

Fellow FR-readers.

Some (me included) started to get pop-up ads with re-directs on FujiRumors. This is extremely annoying!

Sure, FR needs ads to survive, but we NEVER allow pop up ads. In fact, we even banned ad providers in the past, who, against my clear instructions, sneaked in pop-up ads on FR anyway.

I still do not know the cause of the pop up ads this time, but I am looking into it and I hope I can find a quick solution.

So far my findings:

  • it happens only on smartphones running on iOS
  • it happens only using Safari browser
  • it happens also when you try to access FR via facebook (hence using the internal facebook browser)
  • [UPDATE] a reader told me Android has the same issue
  • [UPDATE] I got feedback from readers that other photography sites have the same issue too

Hence, as a temporary workaround, you can use Chrome or Firefox, to avoid pop ups (works at least on my iPhone SE).

Please use the comments, to let me know if you experience this issue too and let me know

  • on which device it happens
  • with which browser it happens
  • from which country you surf from

Once again, so sorry for the incovenience. I am the first and the most annoyed and frustrated at the moment.

I will now look into it hoping to be able to find the source and fix it quickly.

Fujifilm X-T3 vs Sony a7III, Buying Fujifilm on a Budget, Lenstip XF16mm f/2.8 review and Much More (Fuji X Cameras/Lens Roundup)

I do receive lots of email requests from fellow Fuji X shooters asking to be featured. And it is my pleasure to cut out regulary a space for you guys here on FujiRumors.

However, the requests are many, and the content on FujiRumors is overall very rich, so sometimes it takes a bit longer to be featured.

But I don’t forget any single one of you, and you’ll all be featured at some point. I just ask for a little bit of patience :).

Cover Stories

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