Fujifilm GFX100S Shipping Delay: “Pre-Orders Exceed Expectations!”… and Why It’s Not a Marketing Move

Fujifilm has issued an official statement, telling customers that the Fujifilm GFX100S won’t ship at the end of February like planed (for the Japanese market), but later.

The reason is that the pre-orders exceed Fujifilm’s expectations. Hence, Fuji says it will “take some time” until they’ll be able to ship it.

Here is when major retailers expect stock at the time of this post:

  • BHphoto – 11 March
  • AmazonUS – No data. Listed, but not available for pre-order anymore
  • Adorama – 11 March

As usual when these notifications are released by companies, some say in the comments that this is some sort of marketing move.

But trust me: Fujifilm wants to ship as many GFX100S cameras within March as possible for the simple reason that the Japanese fiscal year ends in March, and the more GFX100S they will ship by then, the more Fujifilm can show up with good imaging division numbers in front of investors.

A shipping delay beyond March is the last thing they want. But so far, BH & Co still set the shipping start for March 11.

Here on FujiRumors we compared pre-orders of the Fujifilm GFX100S with the one of the GFX100, GFX50S and GFX50R, and we saw that the GFX100S alone got more pre-orders in the first three days then the other three GFX cameras combined.

Trust me: Fujifilm has landed a mega homerun with the GFX100S. Now it is crucial for Fujifilm to be able to ship it as fast as possible to cement this colossal success.

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Shipping Delay Notificiation – Press Release

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Fujicast Interview with Fujifilm Manager: Talking Breakthrough Fujifilm X-H2, X-E4 the Last 26 MP (?), Open Lens Protocols, X80 and More!

The latest Fujicast episode is now online, covering all the current Fujifilm announcements with Fujifilm’s UK Marketing Manager, Andreas Georghiades (GFX100S, GF80mmF1.7, X-E4, XF70-300mm and XF27mmMKII.

But as there is a podcast listener question corner, you can figure out that many questions gravitate towards future Fujifilm products and more. So they touch on Fujifilm X-H2, the open lens protocols, the X80 and more.

Kevin Mullins also speculates that the X-E4 might be the last X series camera featuring the 26MP X-Trans sensor and the manager says that there is indeed not much left to update with the 26MP sensor.

However, nobody knows what the first camera with a new sensor will be. There is still an X-T40 waiting to see the light of the day for example, which is such a loved line, that Fujifilm should definitely continue it in my opinion.

Down below you can find the full podcast as well as a summary:

Summary + Podcast

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Fujifilm GFX100S Record Pre-Orders on FujiRumors: It Beats GFX100, GFX50S and GFX50R… Combined!

On Friday we reported how BHphoto marked the Fujifilm GFX100S as top seller.

I decided to check how pre-orders are going here on FujiRumors… and what I saw was rather unexpected.

The first days of Fujifilm GFX100S pre-orders were stronger than the first days of the GFX100, GFX50S and GFX50R pre-orders combined!

Also, it the GFX100S enjoys stronger pre-orders than any mid range Fujifilm X series camera, such as the X-S10 and X-E4.

Only high end X-series cameras like the X-T4 and X100V still have an advantage over the GFX100S.

Sure, this data is restricted to FujiRumors pre-orders (where mid-range is never selling that well). But in my experience, the more high end we go, the more sales made via FujiRumors can be representative for overall sales for high end cameras (meaning a high end camera that does not sell well among the FR-community, also does not sell well overall on the market).

If so also this time, then this means that Fujifilm landed a big hit with the Fujifilm GFX100S, and I am afraid they’ll need a long time to satisfy all pre-orders!

And to every single one of you, who decided to pre-order their new gear via FujiRumors: thanks so much! I will reward your help with some hot rumors ;).

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How My Baby made me Forget My Gear, Changes in my Job and Talking FujiRumors

 

Sieh dir diesen Beitrag auf Instagram an

 

Ein Beitrag geteilt von Fuji_Rumors (@fuji_rumors)

Fellow FR-readers,

at the risk of getting emotional, I owe you an update.

I told you a few days ago that I was about to become father. And I noticed that in the comments people rightfully asked if I am father now or not.

The answer is yes.

And faster than any Fujifilm camera can focus, my son became the biggest joy of my life.

It was like all those moments of happiness I missed in my life, that have been taken away from me or that I was not able to catch, all that happiness I’ve lost on my way until today, the universe did not throw that happiness away, but stored it somewhere in a secret place and decided to give it back to me all at once the moment my son was born.

Or to say it in an even more poetic way: it felt so good like Fujifilm would have released the X-H2 ;).

Sadly, though, during the birth and now also in his first days of life, my son has some struggles and he has to fight a little bit. But he is in excellent hands. They check him constantly, and always give him the treatments he needs. I am confident that in a few days, I will finally be able to bring them home.

Images of my baby?

Well, something strange happened.

We were at 4 hours after the birth, when my wife noticed I hadn’t taken a single image. She asked me if did not want to take pictures. That’s why I brought my gear with me, right? After she told me this, I took a few images, but then stopped immediately and told her “I just want to be in this moment now, I’ll take pictures tomorrow!”

This alone, shows the magnitude of the event… I forgot my gear! ;).

Also, I am not teaching anymore because I am on parental leave. Family is my uttermost priority.

So, that was it already.

I am totally happy.

I wish you all the best and see you soon again on FujiRumors :)

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Fujifilm GFX100S: Strong Pre-Orders and Back for Pre-Order at AmazonUS

For the entire day of yesterday, the Fujifilm GFX100S was no longer available for pre-order at AmazonUS. But now it’s back again here.

In the meantime, the Fujifilm GFX100S advanced to a top selling item on BHphoto.

Pre-orders seem to be very strong… and strong is also our hope that Fujifilm won’t mess up the shipping and don’t make customer wait endless months until they finally get their pre-ordered camera.

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