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We were going on a 4-day trip with my classmates to Siena.
And I remember how I cherished those 27 shots — how intentional I tried to make every single one of them. Every frame mattered so much to me.
The photos might have been flawed — soft, overexposed, touched by grain and blur. But the moments were flawless. I waited for them, guarded each frame, and only pressed the shutter when I felt that it truly mattered.
But somehow all of that went lost with the arrival of digital.
That sense of loss — of meaning, of connection — is exactly what YouTuber Gerald explores in his video “What We Lost When Cameras Got Better”. He looks back at what we unknowingly traded away when photography became effortless, and how we might get those things back.
We thought we were upgrading to digital.
But we weren’t — we were trading.
And this is what we lost in the exchange, according to Gerald.
Intentionality –
Film forced us to think before shooting because every frame was limited and costly.
Digital made shooting cheap and endless, which made each photo mean less.
Presence –
With film, you stayed in the moment.
With digital, we’re constantly checking screens, pulled out of the experience.
Anticipation –
Waiting to see developed photos made us value them more.
Instant previews make us forget instantly — memories don’t have time to form.
Imperfection –
Film had character: grain, light leaks, and “happy accidents.”
Digital and AI perfection removed uniqueness; everything looks the same.
Mindfulness –
Shooting film is a tactile, focused ritual.
You set ISO once, advance manually, and truly participate in the process.
Digital gives results; film teaches discipline.
Conclusion
Technology didn’t just upgrade photography — it also caused a trade-off.
We gained convenience but lost meaning.
Unlimited shots led to unlimited forgetting, while limitations gave us value.
How to Get It Back
You don’t need to abandon digital. Instead, adopt the film mindset.
By slowing down and paying attention, you’ll remember your photos — and the moments — again.
DPReview had a podcast in which they talk about the Fujifilm X-T30 III and we already shared in our previous article (and you can see it below again).
It’s an overall very positive take on the X-T30 III, with perhaps the only minor complaint being that it’s a small camera packed with lots of dedicated controls — which can sometimes lead to accidentally pressing a button. A fair critique, but on the other hand, if it didn’t have a joystick, a couple of FN buttons, and clickable front and rear dials, people would complain about the lack of them. Personally, I’d rather have more controls, because in my experience you quickly get used to the layout, and accidental presses become much rarer over time.
But that’s not what we want to talk about today.
What I’d actually like to highlight is the last part of the video, in which they talk about the film simulation dial and film simulations in general.
the film simulation modes are all quite nice and generally quite subtle
you can shoot RAW and then use the in-camera converter to preview how your photo would look in another simulation
“People who don’t shoot Fujifilm often dismiss them as a gimmick,” says Richard Butler, “but it’s a gimmick I like.”
the new dial, he adds, reminds you to experiment: “Every time you take a shot, you think, ‘Oh, let’s see what that would look like in another film simulation.’”
Richard Butler says he likes the film simulation dial
DPReview’s Abby — who shoots Nikon and Sony and not Fujifilm — was asked if the film simulation dial is something that appeals to her. She said “I have actually debated switching to Fujifilm because of film simulations“.
she also pointed out that this feature is especially nice for beginners, since they can get polished, great-looking results without editing
having a physical dial instead of menu diving makes it even more approachable
many people, Abby said, “don’t want to sit down and edit things on the computer — they just want to take pictures and move on with their lives.”
Having the option to do that and still get photos that have nice colors and look like a more final product is a nice concept
So why hasn’t Abby switched yet? Well, adopting a new mount also means investing in new lenses — and that, of course, adds to the overall cost of the system.
That’s why I think cameras like the Fujifilm X100VI are a better fit for many non-Fujifilm shooters. You still get access to what people love about the Fujifilm system — the film simulations, the tactile controls, the colors — without having to invest in a whole new set of lenses. It’s the perfect everyday second camera for non-Fujifilm users.
Now, I know that many would like to have the NP-W235 battery on every Fujifilm camera. But fact is: the NP-W126S battery is here to stay, because it allowes certain cameras to have the smallest size possible.
Fujifilm 5th generation cameras with NP-W126S battery
