Fujifilm Manager Teases Another Launch Event “Very Very Soon” and adds “Oh, I Should Not Have Said That” – Fujifilm X-T5?

The House of Photography in Sydney was packed with guests for the Fujifilm X-H2, XF56mmF1.2 R WR and GF20-35mmF4 launch event, when the whole presentation came to an end, and the Australian Fujifilm manager closes the event by saying:

Thank you everyone here, thanks to everyone out there in the web world for tuning in and watching us. I am sure we will be doing this again very very soon… oh, I shouldn’t have said that, shouldn’t I? Alright. Good night everyone. Thank you again!

So he just teased that another launch event is just around the corner.

What could it be?

Some might say he is referring to the only remaining gear Fujifilm already said would come in 2022 and we are still waiting to be announced: the Fujinon XF30mmF2.8 Macro.

But frankly I doubt that for this lens alone Fujifilm would set up a bigger launch event with guests at the House of Photography. And also, why say “I should not have said this“, when Fujifilm already announced it for 2022, so it’s all but a secret that it is coming.

He is probably referring to something we don’t know about yet… unless you follow FujiRumors of course. In that case you know what it is (hint: Fujifilm X-T5) ;).

B&H Photo Lists Fujinon GF30mmF5.6 Tilt Shift and Fujinon GF110mmF5.6 Tilt Shift

B&H Photo has listed the Fujinon GF110mmF5.6 Tilt Shift Macro and Fujinon GF30mmF5.6 Tilt Shift at their page.

We have shared hands on images here.

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Notice of Possible Supply Delay for Fujifilm X-H2, XF18-120mmF4 and GF20-35mmF4 due to Higher Demand than Expected

Mirrorless digital camera “FUJIFILM X-H2” and Notice Concerning Supply of Fujinon Lenses “XF18-120mmF4 LM PZ WR” and “GF20-35mmF4 R WR”

Dear customers,

We would like to express our sincere gratitude for your continued patronage of Fujifilm products.

The following products released on September 29 (Thursday) have received more reservations than expected, and it may take some time to deliver the product.

We will do our best to deliver it as soon as possible, so thank you for your understanding.

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Fujifilm Removes X-T4 and X-E4 from their Japanese Catalog Page

We already told you that major Japanese stores marked the X-T4, X-E4 and X-T30II as discontinued.

Now we have another puzzle piece to add to this: as you can see from the screenshot above, Fujifilm has removed the Fujifilm X-T4 and X-E4 from their Japanese product catalog.

The last available Google cached version of September 2021 still shows both items on the website.

What does this mean for Fujifilm X-T5, X-E4 and X-T30II? Well, I have tried to explain it as good as possible here.

via dclife

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Fujifilm X-T4, X-E4, X-T30II Discontinued at Major Japanese Stores: So Let’s Talk Fujifilm X-T5, X-E5 and X-T40

Several major Japanese stores like MapCamera, BicCamera, and Yodobashi have now marked the Fujifilm X-T4, X-E4 and X-T30II as discontinued.

Map camera still has it in stock, but they won’t be receiving anymore units for sale after their stock is depleted. There’s a note on the pages that says “在庫限り(生産完了品)” which translates to “Limited stock (discontinued item)“.

So let’s talk about it.

Fujifilm X-T5:

In the past, especially when it comes to the X-T line, once a successor was released, the older model was still manufactured for a while, simply because they remained very popular. So discontinue the X-T4 even before the Fujifilm X-T5 arrives would be very unique.

But hey, we also live unique times with the massive parts shortage.

Since the Fujifilm X-T5 will be announced shortly, Fujifilm could have decided to stop Fujifilm X-T4 production in order to use some of the X-T4 components for the Fujifilm X-T5 production. A unique, drastic but maybe necessary move. But that’s just a mere speculation of mine, trying to make sense on why it is marked as discontinued at some Japanese stores.

Fujifilm X-E5:

It usually takes Fujifilm almost 4 years to update the X-E line. So a Fujifilm X-E5 coming so soon (X-E4 was announced in January 2021), would be extremely surprising.

If Fujifilm really discontinued the X-E4 as some Japanese stores write, then I believe the most likely reason is not because a Fujifilm X-E5 is about to drop, but because Fujifilm needs some of the parts to manufacture newer and more important cameras (in terms of revenue for Fujifilm) as the Fujifilm X-H2S, Fujifilm X-H2 and the imminent Fujifilm X-T5.

Fujifilm X-T40

Fujifilm needs about 2 years to update the X-T** line.

The Fujifilm X-T30 was released in February 2019. It’s successor, the Fujifilm X-T30II came in September 2021. So one might think we might have to wait late 2023 or early 2024 for an X-T40, but consider that the Fujifilm X-T30II is a last second emergency product of Fujifilm: they run out of parts and in order to keep the manufacturing process of the X-T30 alive, they needed to use new and slightly improved hardware parts (such as a better LCD screen).

Not even Fujifilm sees the X-T30II as a true successor to the X-T30. So I guess a Fujifilm X-T40 in not too distant future could be a possibility.

But the problem here is: I have zero rumors or ever so slight hint and whisper about it, which makes me believe that the Fujifilm X-T40 won’t come that soon.

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