Which Film Simulation Would You Like to Get Next?

We have shared the rumor that Fujifilm will launch a new film simulation on September 12.

So the question now is: which film would you like to get on Fujifilm cameras in digital format with the next film simulation*?

It does not have to be an original Fujifilm film stock, but it can be inspired by film of any brand.

Just note that if Fujifilm would use a competitors’ film stock as base for the new film simulations, for legal reasons they  would change the name into something else.

For example, Classic Chrome is inspired by Kodak emulsions as Fuji insiders explained us here.

So, feel free to let us know in the comments down below what you’d like to see next.

*usually film simulations are inspired by film emulsions (Velvia & Co), or by certain photographic movements, as it was the case for the “American New Color” inspiration for Nostalgic Negative (full story here).

 

Voigtländer NOKTON 50mm F1.2 to be Released September 7

Back on August 10 Cosina announced the Voigtländer Nokton 50mm f/1.2 coming in September.

Well, now Cosina has given us a precise date: the release will be on September 7.

The Japanese website asobinet suggested a price of 88,020 yen for this lens (600 USD).

Voigtländer lenses for Fujifilm X mount with electronic contacts:

via Cosina

Tokina atm-x f/1.4 Fujifilm X Mount lenses Discontinued

The Tokina atx-m X mount trinity is starting to get marked as discontinued at overseas stores as spotted by the Japanese website asobinet.

Being basically just clones of these Viltrox lenses just at a higher price, I never really gave those Tokina lenses much chances to sell well.

However, there is one Tokina APS-C mirrorless lens that I believe could be a big hit among the Fujifilm X community: this one!

I hope Tokina won’t be demotivated by the 23/33/56 failure and will try to offer this little beautiful lens also for X mount., although so far there are no rumors about it at all (sadly).

FUJIFILM X-H2S and X-H2 win Bronze Award in the internationally-prestigious Design Award, IDEA

I am obliged by contract with Fujifilm to report about such meaningless news. So I’ll do it. But you know what I think about it :D.

Press Release

Mirrorless digital camera “FUJIFILM X-H2S / FUJIFILM X-H2” wins Bronze Award in the internationally-prestigious design award, IDEA

– Eight other products were selected as finalists, including digital radiography and smartphone printer

The FUJIFILM X-H2S and FUJIFILM X-H2 are the double flagship models in the “X series” that offer outstanding image quality based on unique color reproduction technology and are compact and lightweight. The FUJIFILM X-H2S meets the needs of professional photographers with the series’ best high-speed continuous shooting, autofocus, and movie performance. The FUJIFILM X-H2 can shoot photos and high-resolution 8K/30P video with the highest image quality in the series, meeting a wide range of needs.

Design awards received

Good Design Award 2022, iF Design Award 2023, Red Dot Design Award 2023

Fujifilm products in IDEA 2023 finalists

  • Fujifilm X-T5
  • Smartphone printer “INSTAX mini Link 2”
  • Smartphone printer “INSTAX SQUARE Link”