The Worst Thing for Fujifilm: Legendary Photographer David Hurn Still Shoots an X-Pro2 in 2025

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Six years ago, we wrote about legendary photographer David Hurn and how he was shooting with a Fujifilm X-Pro2 — and, more importantly, what he had to say about it.

Fast forward six years, and a new video featuring David Hurn has surfaced online. And guess what? He’s still walking around with the very same Fujifilm X-Pro2, quietly documenting whatever crosses his path.

This is probably the worst possible thing that could happen to Fujifilm’s marketing department — because it proves that “older” cameras are still more than capable of producing wonderful images and we don’t always need the latest and greatest.

In other words, who needs the Fujifilm X-Pro4, right? ;). All it takes is a photographer who spends more time walking, observing, and shooting than comparing charts, specs, and autofocus graphs.

And yes, I’m mocking myself here. So don’t feel offended — this is a message primarily addressed to my humble self: go out, walk… walk a lot… and shoot more.

That said, the video itself is genuinely fascinating. At just six minutes long, it feels more like a 15-second YouTube Short — in the best possible way. Which is my way of saying: go watch it. You’ll enjoy every second.

And on that note, I’m heading out shooting now. I’ll grab my eight-year-old Fujifilm X-E3 — a camera I’ve completely ignored since getting the (wonderful) Fujifilm X-E5 (to be honest, I have also ignored my Fujifilm X-T5 since I have the X-E5).

Time to fix that.

The Gear

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Digging Deeper into the Goldmine: Fujifilm to Increase Instax Film Production by 10% in 2026

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Fujifilm CEO said it clearly: Instax is Fujifilm’s new Goldmine.

And the success seems to continue, so much so that Fujifilm has announced a 10% production increase of Instax Film in 2026.

Press Release

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WINTER CHROME: Embrace the Cold Season with This New Fujifilm Film Simulation Recipe

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Today we’d like to bring you a new film simulation recipe created by Guillaume Couet at our 144K strong film simulation group.

The recipe is called “Winter Chrome“, it’s getting tons of likes and positive comments and some have already saved it on their camera to use during winter time.

Since not everybody is on Facebook, I’ll share the recipe here:

  • WINTER CHROME
  • Film Sim: Classic Chrome
  • Grain: strong/small
  • Color Chrome effect: strong
  • Chrom FX Blue: off
  • WB: K-7500
  • Dynamic Range: DR400
  • Highlight: -1
  • Shadow. -2
  • Color: +2
  • Sharpness: -1
  • Noise reduction: -4
  • Clarity: 0 (note: you can keep Clarity 0 for the camera to process faster and add negative clarity in post, or add negative clarity right in the camera)

You can see the images taken with Winter Chrome here and also below.

Other Film Simulation Recipes

Images

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Fujifilm TX-3 Digital XPan Lens Patent Surfaced?

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A while ago, we shared that Fujifilm was considering launching a digital successor to the legendary XPan/TX series in 2028.

For now, let’s just call it the Fujifilm TX-3 — the spiritual digital follow-up to the Fujifilm TX-2 panoramic film camera.

Back in 2024, when we first reported on this, we clearly said it was just something Fujifilm was considering. If they decide to move forward, the plan would be to launch it in time for the 30th anniversary of the original Fujifilm TX-1 — a true 65×24 format panoramic camera introduced in 1998.

The last update I received dates back to September 2024, and it hinted at the possible sensor details. Since then… silence.

And to be clear – READ THIS: I have not received any rumor that Fujifilm decided to give it a go. We are soon in 2026, and considering that it takes Fujifilm about 2 years to develop a fully new camera, I guess they must have made their mind about it by now. But I have no information if they decided to make one or not.

With that said, let’s continue ;).

Recently a Fujifilm patent surfaced showing a 28mmF4 lens that is made for a sensor bigger than full frame, but apparently not big enough to cover the entire GFX sensor. Some suspected that this could be the lens for the Fujifilm TX-3.

But remember: this is not the first time we see a patent that could be meant for a digital Fujifilm TX-2 successor.

A few months ago FR-reader Mistral spotted a 21mm f/2.8 lens that seems perfectly designed for a wide format camera sensor.

But before we get too hyped about it, I guess it’s on me to try to find out what Fujifilm’s final decision was: will there ever be a digital X Pan? I’ll try to find it out and let you know.

Fujifilm TX-3 Rumors

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