Fujifilm GF 110mm F2 and GF 23mm F4 Announcement (Last Updated 01:47 PM) ** LIVE BLOGGING **

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Pre-order Options
A Coffee For FujiRumors?
If you like my work, feel free to use the affiliate links to BH, Amazon and CO for your purchase to support FR. No extra costs for you. Thanks :)

Fujinon GF 110mm F2: USA: BHphoto, AmazonUS, Adorama Europe: WexUK, PCHstore
Fujinon GF 23mm F4USA BHphoto, AmazonUS, Adorama Europe: WexUK, PCHstore
Fujifilm Instax SquareUSA BHphoto, Adorama, AmazonUS Europe: WexUK, PCHstore

AmazonUS has also the Instax Square SQ10 for pre-order

PRESS RELEASE / FIRST LOOKS
LIVE BLOGGING
Refresh This Page for the Latest Updates

Update 1:47 PM: Added GF110mmF2 R LM WR AutoFocus Test at HIDEMA’s – ImageBank Inc. youtube Video and updated the links to Adorama, which now has the GF 110mm and GF 23mm for pre-order
Update 9:33 AM:
I’ve added an amazing video by Daniel Tengs -Sports through 23mm / FUJIFILM youtube (filmed on X-T2)
Update 8:48 AM
: The special Instax Square site is now live and GF 110 + GF23 samples and impressions at williamchua (shared and found at our GFX facebook group)
Update 6:25 AM
: Damn, forgot my dog. I’ll bring him out quickly and then continue the live blogging :)
Update 4:35 AM
: AmazonUS pre-order links available for GF lenses and Instax Square SQ10 + New GF 110 Video in India
Update 3:52 AM
: EU links to products, Links to Instax Square Videos and Instax Square page at Fujifilm

Fujinon GF 110mm F2:

Fujinon GF 23mm F4:

Fujifilm Instax Square:

miXed News
(New Roadmap & New Firmware & More)

  • The New Fujifilm G-Mount Roadmap: shows a “Telephoto Prime Lens” and a “Tele Converter”. FujiRumors leaked the internal and more detailed roadmap here, which confirms the telephoto prime as next lens, and says it’s a 250mm F4.
  • New firmware updates for FUJIFILM GFX 50S coming soon. More at Fujifilm: “FUJIFILM Corporation (President: Kenji Sukeno) will release free firmware update for the FUJIFILM GFX 50S (“GFX 50S”) of medium format mirrorless digital camera. It will be due late May 2017, adding new function and improving operability. These firmware updates will add new function for computer tethering via Wi-Fi and improve operability in exposure compensation and autofocus performance in difficult scenes. Fujifilm continues to incorporate customer feedback into future performance enhancements so customers can keep using our digital cameras for years to come.” This confirms rumors we shared here in the past :)

VIDEOS

VIDEOS: Check out the Videos uploaded at Fujifilm Global Youtube. Below some of them

GF110mmF2 R LM WR AutoFocus Test at HIDEMA’s – ImageBank Inc. youtube

GFX Stories with Daniel Tengs -Sports through 23mm / FUJIFILM youtube

X-Photographer Fernando Moleres – Fujinon GF110mmF2 R LM WR at Fujifilm X World es youtube

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Palle Schultz: GFX Stories – Iceland in 23mm – with sample pics at Palle Schulz youtube

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GFX stories with Ben Benvie -GF23mmF4 R LM WR- / FUJIFILM YOutube

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GFX Stories x Jonas Rask – Iceland in 23mm / FUJIFILM Youtube

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Fuji Guys – FUJIFILM Instax SQUARE SQ10 – Top Features at Fuji Guys Youtbe

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Video: Fujifilm Instax Square SQ10 Hybrid Instant Camera at bigheadtaco Youtube

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See Fujifilm’s Internal G-Mount Roadmap :: Where is the Instax SQ? :: GF Lens Size Comparisons :: GFX Group Frenzy :)

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First off, I invite you to check back the announcement live blogging here. It’s all there, and I will keep it updated. This post is mainly to make some considerations regarding rumors shared here on FujiRumors and did (or did not) materialize today.

Pre-order Options
A Coffee For FujiRumors?
If you like my work, feel free to use the affiliate links to BH, Amazon and CO for your purchase to support FR. No extra costs for you. Thanks :)

Fujinon GF 110mm F2: USA: BHphoto, AmazonUS, Adorama Europe: WexUK, PCHstore
Fujinon GF 23mm F4USA BHphoto, AmazonUS, Adorama Europe: WexUK, PCHstore

Fujifilm GFX Facebook Group Frenzy :)

Jonas Rask‎ Fujifilm GFX: shared here. Nanna in the wind. GFX50s – GF110mm f/2 @ f/2 – ISO200 – 1/1000s – Some sun and a chilly breeze. She wasn’t all too comfortable, which resulted in this look that I REALLY like! #worstfatheroftheyear2017

Whoever tested the new GF lenses is also over at our incredible GFX facebook group, which simply does not stop to explode :) . You can interact with the beta testers and see some additional images.

The content shared there about the new GF lenses is definitely the best online source for everybody. Feel free to join… and enjoy the most lively and friendly GFX group on the web.

And of course I keep up with my live blogging :)

THE ROADMAP FUJIFILM DOES NOT WANT YOU TO SEE

Fujifilm just release a very vague roadmap, where they talk about a “telephoto prime” in early 2018 and a teleconverter. No big surprise, since we leaked the more detailed internal roadmap here on FujiRumors prior the announcement.

Of course it can be subject to change. Even lenses in the official Fujifilm roadmap changed (56/1.4 became 56/1.2) or scratched (remember XF120mm macro?). So take it with a grain of salt. But this is what Fujifilm is sharing as internal roadmap, and it shows:

  • GF 250mm F4 (early 2018)
  • GF 35mm F2.8 (mid 2018)
  • GF 20-36mm F3.5-4.5 or GF 100-200mm F4.5-5.6 (end 2018. NOTE: Fujifilm says one of the two. Final decision has not yet been done)

Where is the Fujifilm Instax SQ? (not SQ10)

Ok, the Instax SQ10 hybrid film/digital camera is now a reality. But there were also leaks about an Instax SQ film only camera. So what happened to that one?

There are working prototypes out there, and you could already see them here on FujiRumors. The launch is planed for a later moment (quite later), but it will come :)

As already reported in the live blogging, the special Instax Square site is now live.

Fujifilm Instax SquareUSA BHphoto, Adorama, AmazonUS Europe: WexUK, PCHstore

Fujifilm GFX 50s Firmware

Spot on, FR-sources! Also this rumor is correct. There will be indeed a nice firmware update for Fujifilm GFX 50s, that will improve features and give you better AF in critical situations and more. The full Fujifilm statement again :)

FUJIFILM will release free firmware update for the FUJIFILM GFX 50S. It will be due late May 2017, adding new function and improving operability. These firmware updates will add new function for computer tethering via Wi-Fi and improve operability in exposure compensation and autofocus performance in difficult scenes. Fujifilm continues to incorporate customer feedback into future performance enhancements so customers can keep using our digital cameras for years to come.”

New Fujifilm GF Lenses Size Comparison

Now you can compare the size of the new lenses with whatever you desire. In the image below you can see the GF110 Vs. GF120. Make your own comparison at camerasize.

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Additional $1,500 Donated to KNGO to Support Free Education in Cambodia (TOTAL $5,000 Raised in 2 Years)

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Just a flash to tell you that… it is simply waaaaaaaay more than I could have EVER hoped.

In one week, thanks to your donations and to the Charity auction, we collected a total of about $1,500 to support free education in Cambodia. The strap, grip and hot shoe cover go to official Fujifilm seller Popflash store (who also made a generous donation in addition to that). I’m just waiting for your mailing adress, and then I will ship it to you guys :)

So thanks to everybody, who participated at the auction, but also to those who didn’t, and yet made a donation to KNGO… I really would like to hug you all :)

Combined with the $3,500 of the X-shirts, we are now at $5,000 raised for charity in 2 years. This was my best birthday present ever!

Your support highly motivates me to keep up the cooperation with KNGO. Let’s see if I can come up with another idea! :)

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Fujifilm Annonuces GF 110mm F2 and Fujifilm GF 23mm F4 Press + NEW G Mount Lenses ROADMAP (Leaked Press Release)

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G Mount Lens Roadmap for 2017/2018

NOTE: The real announcement will be at 01:00 AM New York Time. It seems that Fuji UK passed the wrong info to the UK websites :)

Fujinon GF 110mm F2: BHphoto, AmazonUS, Adorama
Fujinon GF 23mm F4: BHphoto, AmazonUS, Adorama

From Fujifilm: New GF lenses are unveiled for Portraits, Landscape and Architectural Photography, along with new accessories for the ground breaking GFX system.

FUJIFILM Corporation (President: Kenji Sukeno) has today announced that it will release the FUJINON GF 110mm F2 R LM WR Lens and FUJINON GF 23mm F4 R LM WR Lens in June 2017. Both products are professional interchangeable lenses for GFX 50S 43.8×32.9mm format digital camera. Fujifilm has also unveiled new accessories to complement the GFX system.

GF lenses achieve outstanding ultra-high resolution and have been designed to work with higher resolution sensors in the future. Utilizing the vast knowledge cultivated through the development of the XF lenses, GF lenses are Fujifilm’s finest class of lenses and were designed by amassing various sophisticated technologies of Fujifilm. They are designed to fully unlock the superb performance potential of the GFX 50S.

The FUJINON GF 110mm F2 R LM WR Lens is a medium telephoto lens for portraits. With a focal length equivalent to 87mm in the 35mm format, it achieves a brightness of F2.0 when used wide open to deliver beautiful bokeh. The high resolving power of the area in focus and the rich bokeh unique to medium-format fast-diameter lenses depicts portraits with a realistic three-dimensional feel.

The FUJINON GF 23mm F4 R LM WR Lens has a focal length equivalent to 18mm in the 35mm format and is perfectly suited for landscape and architectural applications. Despite the super-wide angle of view, distortion is kept to a minimum, and with the high-resolution performance extending all the way to the edges, the resulting image is outstandingly sharp.

Both lenses feature fast and quiet AF due to a linear motor, are dust and weather resistant, and are capable of operating in environments as cold as -10°C. The lenses combine high performance and reliability as professional work tools for the working photographer.

GF 110mm f/2 R LM WR Lens

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