Viltrox AF 9mm f/2.8 for Fujfilm X Officially Announced
The Viltrox 9mm f/2.8 has been officially announced, at least in China.
I guess it will very soon be listed for sale also at BHphoto here, Amazon here and Adorama here.
It’s available for other mounts already since a while and so far it enjoys fantastic reviews:
image via 独立摄影师联合会
Fujifilm’s Imaging Division: Up 21.5%, Forecast Raised and Offsetting Expected Losses in Other Segments – Q2/FY2025
The latest Fujifilm financial results are out (Q2/2025 – July to September 2025).
It’s once again a very positive report, with operating income up 21,5% Y-o-Y.
Fujifilm also sounds pretty optimistic about the future of its Imaging division — so much so that it has raised its forecast by 5.6% compared to previous expectations. And it’s not just doing well — it’s doing well enough to balance out expected declines in other divisions.
I wonder how much of this optimism could be the result of them knowing something we don’t know yet… like the arrival of the Fujifilm X-T6, Fujifilm X-Pro4, Fujifilm X-H3/S, Fujifilm GFX100III or any other 6th generation Fujifilm gear.
Professional Imaging
- Strong sales of FUJIFILM X and GFX series digital cameras
- Strong sales of new products GFX100RF, X half and X-E5
Consumer Imaging
- Strong sales of instax instant photo systems
- Strong sales of mini12, mini Evo, etc. as well as new mini 41
- Strong sales of instax WIDE 400 and instax WIDE Evo
Forecast
Operating income forecast is unchanged, as the downward revisions for both the Healthcare, mainly due to higher silver prices, and the Business Innovation, due to increased expenses for strengthening business structure, are offset by higher gross profit in the Imaging.
Imaging Division Comment
VOTE: Which Fujifilm System do You Own – X, GFX or Other Brands?
4.5 years ago I launched a survey on FujiRumors here, asking which camera system you own.
Since many years have now passed, I thought it would be interesting to see if something changed.
List of Gear I personally own:
- Fujifilm X gear I own
- Fujifilm GFX gear I own
- Instax Gear I own
- Photography Accessories I own
- Apple Gear I Own
- Full List of Third Party AF X mount lenses
Loading ...Whatever System You Own, we Have a Group for You!
The Largest Fujifilm Group:
- Fujifilm Film Simulation Group (100% Fuji Colors Power)
Join Our Owners Groups
Fujifilm X-Pro4 – Time to Remove the OVF, or the EVF… and Everything in Between
Fujifilm X-Pro4
- Join Now → Fujifilm X-Pro Shooters Group
Is it the Fujifilm X-T6?
Nope.
Then it must be the X-H3, right?
Not that one either.
Ah, so surely the X100VII!
Forget about it.
The camera people ask me about the most — and the one I get the longest wish lists for in my inbox — is the Fujifilm X-Pro4.
And since so many of you have shared your hopes and ideas, it’s time for a dedicated Fujifilm X-Pro4 Wishlist Roundup on which I share some of your messages.
They include the very controversial opinion to remove the optical viewfinder and go the Leica M EV1 path. If Leica was brave enough to make this step, why shouldn’t Fujifilm?
But, as you can read here, some also want the complete opposite: get rid of the EVF and only keep the OVF (+ERF).
In my opinion Fujifilm should not ditch the OVF. On the contrary, they should make it even better. And early rumors suggest they are indeed doing just that. But at the same time do not remove the EVF. So, in short: an improved hybrid viewfinder is the way to go according to me.
- Fujifilm X-Pro4 Delayed by High Expectations – Fujifilm Wants It to Be More Than Just an Upgrade
- Fujifilm X-Pro4 (X-Pro5?) Coming with Improved Hybrid Viewfinder (and What I Hope it Will be)
- About Those Fujifilm X-T6, X-H3S, X-Pro4 “Rumors” and the Truth Behind Them