You’ve got to think twice about this one — because the Fujifilm GFX100RF already looks gorgeous as it is.

But if you’re willing to sacrifice a bit of that beauty for the practical benefits of an L-Bracket, then here’s some good news: you can now grab the Really Right Stuff L-Bracket for the Fujifilm GFX100RF also at B&H Photo.

• Fujifilm GFX100RF
  BHphoto / AmazonUS (silver – black) / Adorama / Moment / Nuzira / BestBuy

Form, function, and flawless fit for the GFX100RF

Have you ever heard of the Industrial Romanticism Exhibition?

Well, me neither.

It’s an exhibition where selected companies display their prototype creations — a blend of design, technology, and concept.

And guess what? Fujifilm is one of the seven companies participating this year, alongside Sony, Mitsubishi, Canon and others.

Fujifilm exhibited a prototype of what they call a “camera without a lens” — a tool for reviewing photos taken with a smartphone. According to Nikkei, if you select a category such as human faces or cars, the device will automatically extract and display relevant images.

This essentially sounds like a tool designed to review photos taken with a smartphone.

The designer behind it is Taki Yoshimura, who joined Fujifilm in 2024 and is currently responsible for product design in the imaging division, including cameras, lenses, and projectors.

*NOTE: the Nikkei article calls it a “prototype”, so we use the same term that Nikkei used. Although I doubt that it will ever become a real product.

via prtimes via nikkei via dclife

Spooky Halloween is here… 🎃

It’s the night when ghosts rise from their crypts — and it reminded me that Fujifilm, too, has (or had?) a rather unnatural power: the power to bring its cameras back from the dead with a little bit of firmware Kaizen magic.

Cameras that refused to die.

Or better yet: cameras that Fujifilm simply did not allow to die — resurrected again and again through firmware updates that breathed new life into them.

Scary times in which those who wrote excellent Fujifilm camera manuals were doomed to rewrite them over and over again — slowly driven to madness by Fujifilm’s relentless Kaizen spirit, as they struggled to keep up with all the new features added to cameras that refused to stay dead.

So let’s talk about those times.

And let’s talk about where we are now and what has changed (if anything).

🧟 So it Began – The First Resurrection

You can now grab the Fujifilm X-E5 with XF23mmF2.8 at BHPhoto here, at Amazon here (sold via Adorama) or directly at Adorama here.

Let’s see if it vanishes from stock as fast as the X100VI always does. The kit version is definitely the one most people are after.

• Fujifilm X-E5
  BHphoto / Amazon US (black body/kit – silver body/kit) / Adorama / Moment / Nuzira / BestBuy/ Paul’s Photo