October was a month packed with rumors, thanks to the announcements of the Fujifilm X-T30III and XC13-33mmF3.5-6.3.

But interestingly, it wasn’t the X-T30III news that caught your attention the most.

By far the most-read article was the one about the Fujifilm XF1 — and the lesson Fujifilm had to learn from it. Not even the Fujifilm X-T6 buzz came close.

My (admittedly weird) “sort-of” X-E5 review squeezed into the 10th spot, which is not bad at all. But what you really wanted to read about was my switch to DxO — that one landed in 8th place.

I was also glad to see the “What We Lost When Cameras Got Better” piece reach 7th place. It proves that the FR-community isn’t just here for news and rumors — you also care deeply about the art and soul of photography itself.

Enjoy the Top 10 Fujirumors Articles of October below 👇

1. A Forgotten Fujifilm Camera Shines on Netflix — and Teaches a Hard Lesson
2. Fujifilm X-T6 and X-H3 with 80 Megapixel? Let’s Talk About it!
3. A Lovely Combo: Fujifilm X-T30 III Coming with 26MP Sensor and 5th Gen Processor
4. RUMOR: New Firmware Might Finally Bring the Fujifilm Feature I’ve Been Begging For
5. Sorry, But the Fujifilm X-T6, X-Pro4, X-H3 (and Friends) Won’t Arrive in 2025
6. TIME Names Fujifilm Instax Wide EVO One of Best Inventions of 2025
7. What We Lost When Cameras Got Better — and How Fujifilm Is Trying to Give It Back
8. I’m Leaving Capture One for DxO PhotoLab 9: Here is Why!
9. Surprise in Japan (?): Fujifilm X-M5 Outsells Fujifilm X-E5 – But the True APS-C King Is Another One, and It Calls for Fujifilm X80
10. About My Fujifilm X-E5, Therapy Sessions, and the Art of Letting Go!

Don’t Miss

• The Fujifilm Kaizen History
• Fujifilm Manager Sets Bold Goal: Overtake Nikon and Climb to No.3 — X-E5 Is Leading the Charge
• Viltrox AF 9mm f/2.8 Air for Fujifilm X Coming Soon

You’ve got to think twice about this one — because the Fujifilm GFX100RF already looks gorgeous as it is.

But if you’re willing to sacrifice a bit of that beauty for the practical benefits of an L-Bracket, then here’s some good news: you can now grab the Really Right Stuff L-Bracket for the Fujifilm GFX100RF also at B&H Photo.

• Fujifilm GFX100RF
  BHphoto / AmazonUS (silver – black) / Adorama / Moment / Nuzira / BestBuy

Form, function, and flawless fit for the GFX100RF

Have you ever heard of the Industrial Romanticism Exhibition?

Well, me neither.

It’s an exhibition where selected companies display their prototype creations — a blend of design, technology, and concept.

And guess what? Fujifilm is one of the seven companies participating this year, alongside Sony, Mitsubishi, Canon and others.

Fujifilm exhibited a prototype of what they call a “camera without a lens” — a tool for reviewing photos taken with a smartphone. According to Nikkei, if you select a category such as human faces or cars, the device will automatically extract and display relevant images.

This essentially sounds like a tool designed to review photos taken with a smartphone.

The designer behind it is Taki Yoshimura, who joined Fujifilm in 2024 and is currently responsible for product design in the imaging division, including cameras, lenses, and projectors.

*NOTE: the Nikkei article calls it a “prototype”, so we use the same term that Nikkei used. Although I doubt that it will ever become a real product.

via prtimes via nikkei via dclife

Spooky Halloween is here… 🎃

It’s the night when ghosts rise from their crypts — and it reminded me that Fujifilm, too, has (or had?) a rather unnatural power: the power to bring its cameras back from the dead with a little bit of firmware Kaizen magic.

Cameras that refused to die.

Or better yet: cameras that Fujifilm simply did not allow to die — resurrected again and again through firmware updates that breathed new life into them.

Scary times in which those who wrote excellent Fujifilm camera manuals were doomed to rewrite them over and over again — slowly driven to madness by Fujifilm’s relentless Kaizen spirit, as they struggled to keep up with all the new features added to cameras that refused to stay dead.

So let’s talk about those times.

And let’s talk about where we are now and what has changed (if anything).

🧟 So it Began – The First Resurrection