To Split, or Not to Split: Should Fujifilm Merge the X-H2 and X-H2S Into One X-H3?

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Merging the Lines?

I recently asked you whether you’d prefer a DGO or DCG sensor on future Fujifilm cameras.

The results of the survey is here.

But while reading through the comments, something else caught my attention. FR-reader TammyLieJohnes wrote:

But I believe there will be just one Fujifilm X-H3 camera, no ‘S’ and ‘non-S’ model.
It’s going to be stacked 40MP sensor, I hope DCG so we don’t loose so much on e-shutter

That comment raises an interesting and very relevant question: should Fujifilm merge the X-H line into a single flagship model?

Two X-H Cameras, Two Different Philosophies

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Fujifilm Celebrates Classic Chrome With New Videos and Recipes by X Photographers

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Fujifilm has started publishing promo videos about some of their film simulations. You can see both videos in this article.

  • Classic Chrome – Relive a Golden Age
  • Provia – Vivid Memories

Also, a couple of Fujifilm X Photographers have also shared their Classic Chrome based film simulation recipes. You can take a look at their videos below, and if you particularly like a specific look, you will find the settings inside those videois.

A few weeks ago Fujifilm has also published their first official Film Simulation recipe called FRGMT BW, and it is baked into the menu system of the new Fujifilm GFX100RF Fragment Edition.

Classic Chrome Recipes

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The Worst Thing for Fujifilm: Legendary Photographer David Hurn Still Shoots an X-Pro2 in 2025

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Six years ago, we wrote about legendary photographer David Hurn and how he was shooting with a Fujifilm X-Pro2 — and, more importantly, what he had to say about it.

Fast forward six years, and a new video featuring David Hurn has surfaced online. And guess what? He’s still walking around with the very same Fujifilm X-Pro2, quietly documenting whatever crosses his path.

This is probably the worst possible thing that could happen to Fujifilm’s marketing department — because it proves that “older” cameras are still more than capable of producing wonderful images and we don’t always need the latest and greatest.

In other words, who needs the Fujifilm X-Pro4, right? ;). All it takes is a photographer who spends more time walking, observing, and shooting than comparing charts, specs, and autofocus graphs.

And yes, I’m mocking myself here. So don’t feel offended — this is a message primarily addressed to my humble self: go out, walk… walk a lot… and shoot more.

That said, the video itself is genuinely fascinating. At just six minutes long, it feels more like a 15-second YouTube Short — in the best possible way. Which is my way of saying: go watch it. You’ll enjoy every second.

And on that note, I’m heading out shooting now. I’ll grab my eight-year-old Fujifilm X-E3 — a camera I’ve completely ignored since getting the (wonderful) Fujifilm X-E5 (to be honest, I have also ignored my Fujifilm X-T5 since I have the X-E5).

Time to fix that.

The Gear

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Digging Deeper into the Goldmine: Fujifilm to Increase Instax Film Production by 10% in 2026

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Fujifilm CEO said it clearly: Instax is Fujifilm’s new Goldmine.

And the success seems to continue, so much so that Fujifilm has announced a 10% production increase of Instax Film in 2026.

Press Release

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