Fujifilm MKX Lenses Now up to $2,800 Off

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The Fujinon MKX cine lenses are now up to $2,800 off at BHphoto.

I don’t see these deals listed on the official Fujifilm rebate page, so, like a few more offers below, these seem to be BHphoto deals and I don’t know how long they will last.

Unofficial XF Lens Deals – unknown ending date

Official XF Lens Deals – end January 18

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Sigma GF 24mmF2 Lens Patent for Fujifilm GFX

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Back in 2023, Sigma’s CEO said that Fujifilm GFX users would be their ideal customers, while also making it clear that Sigma had no plans to produce G-mount lenses at the time.

Then in 2024, the tone changed. Sigma’s CEO stated that if Sigma truly wants to become the “master of optics,” it would eventually need to make lenses for the Fujifilm GFX system.

That statement raised expectations that Sigma GFX lenses could arrive sooner rather than later. However, in 2025, the message shifted once again: Sigma currently has no concrete plans, and GFX lenses are something that might happen “maybe in the distant future.”

So, what’s the situation now?

A newly surfaced Sigma patent may provide a small but interesting clue.

The patent describes an optical design for a 24mm f/2 lens that appears to cover a sensor larger than full frame. Based on the technical specifications, the Japanese website Asobinet speculates that this design could be intended for Fujifilm GFX (44×33mm).

And the fact that Sigma is even investigating and patenting optical designs for GFX-sized sensors is noteworthy.

It suggests a few things:

  • The GFX system’s market share is growing, possibly approaching a point where Sigma sees long-term potential
  • There likely isn’t any “mount protection” preventing third-party manufacturers from producing G-mount lenses, meaning Fujifilm appears open to external lens makers

These are undeniably positive signals.

However, a strong reality check is needed. Over the years, I’ve shared hundreds of patents on FujiRumors. Only once did I spot a patent before it turned into a real, shipping product. In all other cases, patents either surface after a product is announced—or never materialize at all.

We’ve seen this countless times:

So while today’s Sigma patent is encouraging—especially because it shows third-party interest in the G mount—it does not mean Sigma GFX autofocus lenses are just around the corner.

For now, this is best seen as a first signal, not a promise. The road to third-party G-mount AF lenses may still be long—or may never happen at all.

Patent Details

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7Artisans Teases New LITE APS-C Autofocus Lens Series

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7Artisans is teasing a brand-new “Lite” series of APS-C lenses, set to be officially unveiled later this month.

So far, the company has released a teaser image showing the silhouette of three lenses. According to 7Artisans, each lens in the Lite lineup will weigh no more than 180g, clearly targeting photographers looking for compact and lightweight setups.

The teaser was shared on 7Artisans’ official Weibo account, where the company wrote here:

  • Light to no burden: 180g lightweight body, no pressure on the pocket or bag, finally no need to carry “bricks” when going out to create;
  • Three different focal length lenses: street sweep / travel shooting / daily recording full cover, the creative rhythm is not interrupted;
  • APS-C frame adapts to mainstream micro-singles;
  • AF autofocus + small size;
  • New series – LITE series.

I have the feeling we are getting Viltrox Air rebranded versions :).

Currently 7Artisans offers these three autofocus lenses for Fujifilm X:

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Fujifilm Mysteriously Removes GF32-64mmF4 Firmware From Its Website – UPDATED

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UPDATE: Fujifilm put the firmware back online after our article. The issue (probably): Fujifilm seems to have made some re-designs on the website, and maybe they just forgot to upload the GF32-64mm page again.

Fujifilm has so far released two firmware updates for the (currently heavily discounted) Fujinon GF32-64mmF4.

  • ver.1.20 – improved exposure tracking in video and reduced focusing motor noise
  • ver.1.10 –  phase detection support for GFX100

However, for reasons currently unknown, Fujifilm has removed the GF32-64mmF4 firmware from its official website. If you try to access the dedicated firmware page, you’re now greeted with a 404 – Page Not Found error here – cached page here.

At this point, it’s unclear why Fujifilm decided to pull the firmware. Personally, I’m running firmware version 1.20 on my own GF32-64mmF4, and everything works flawlessly. In fact, I really appreciate the faster and quieter autofocus performance it delivers.

That said, firmware doesn’t just disappear from an official support page without a reason. Even if version 1.20 seems perfectly fine in day-to-day use, Fujifilm’s decision to remove it suggests that there may be an underlying issue we’re not aware of yet.

For this reason, I strongly advise fellow GFX shooters not to install firmware version 1.20 if someone happens to share the file privately. Until Fujifilm clarifies the situation or republishes the firmware, it’s better to stay on the safe side.

* freebies at BHphoto include a free CFexpress Type B Card and a camera bag

Unofficial XF Lens Deals – unknown ending date

Official XF Lens Deals – end January 18

Official X Camera Deals – end January 18

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Fuji Recipe Tagger – How to Store Fujifilm Film Simulation Recipe Names in Your Pictures’ Metadata

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If it ever happened to you that you go back to your past images, and can’t remember which Fujifilm Film Simulation Recipe you used for a certain picture, then maybe this could be of interest to you.

We know Fujifilm cameras store all shooting settings (film simulation, WB shift, grain, highlights, shadows, etc.), but they do not store the recipe name itself in the image metadata. Once the shot is taken, the recipe name is essentially lost.

A clever workaround

An open-source tool on GitHub created by Adrian Gadient and called Fuji Recipe Tagger offers a smart solution.

The tool:

  • Reads the EXIF metadata from your Fujifilm JPEGs
  • Compares the settings to a database of known film simulation recipes
  • If it finds a match, it writes the recipe name into the photo metadata as a keyword

The image itself is never altered — only the metadata is updated.

Why this matters

Film simulation recipes are a defining part of the Fujifilm experience, yet they remain anonymous setting combinations inside the camera.

Being able to store the recipe name directly in EXIF would improve photo organization and long-term archives.

Fuji Recipe Tagger shows that this is technically possible today — even without changes on the camera side.

Why Not, Fujifilm?

Fuji Recipe Tagger is not just a useful utility — it’s a clear hint at a feature Fujifilm could (and arguably should) implement natively. So, dear Fujifilm, make it happen!

How-To

If you are interested in it, make sure to check out the dedicated page on Fuji Recipe Tagger page on GitHub.

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