Rumors, Colors and a Bit of Irony – The Best of 2025

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Here are the top read articles of 2025:

  1. BREAKING: First Leaked Image of the Fujifilm X-E5 — The Most Beautiful X-E Camera Ever Made!
  2. LEAKED: Fujifilm X-E5 Full Specs and Price
  3. About Those Fujifilm X-T6, X-H3S, X-Pro4 “Rumors” and the Truth Behind Them
  4. New Firmware Updates for Fujifilm X-T5, X100VI, X-T50, X-S20, X-M5, GFX100RF and X Half
  5. BREAKING: Fujifilm X-T6 — It’s Time to Tell You When It’s Coming
  6. Fujifilm Gear Coming 2025 – Updated List and What’s Missing!
  7. BREAKING: Fujifilm X-E5 Coming in Summer, But Maybe Don’t Sell Your X-E3 or X-E4 Just Yet
  8. Meet the Fujifilm X-Half – Fujifilm’s Upcoming Digital Half Frame Camera
  9. Fujifilm GFX100RF: Full Press Release and Image Leaked
  10. Fujifilm X-Pro4 Delayed by High Expectations – Fujifilm Wants It to Be More Than Just an Upgrade

As usual, the rumors dominate the top of the ranking.  If we factor them out, here is the rumor-free ranking:

  1. New Firmware Updates for Fujifilm X-T5, X100VI, X-T50, X-S20, X-M5, GFX100RF and X Half
  2. This Recipe is Taking the Fujifilm Community by Storm – Classic Cuban Neg
  3. The Hidden Advantage Nobody Talks About – FUJIFILM 26MP vs 40MP
  4. A Forgotten Fujifilm Camera Shines on Netflix — and Teaches a Hard Lesson
  5. Fujifilm GFX100RF Fragment Edition Announced
  6. Film Pastel – A Lovely New Film Simulation Recipe
  7. WARNING: The Fujifilm X-T5 Struggles Badly With Wildlife Photography – A Real World Proof
  8. Coca-Cola Risked Everything on a Cheap Fujifilm X-T3 — The “Disaster” Is Stunning
  9. Meet FRGMT BW – Fujifilm’s First ‘Official’ Film Simulation Recipe
  10. Fujifilm’s Sony-Level Autofocus Is Already Here — Hidden in Pre-Shot Mode, Waiting to Be Unlocked

We notice a vivid interest for Fujifilm Film simulation recipe articles and of course general news or reviews articles, like new firmware updates or the Fujifilm autofocus investigation by Edvard.

But apparently, you also enjoy it when I don’t take things too seriously and allow myself a bit more sarcasm. Those articles are especially fun to write—so I’m glad you enjoy reading them as much as I enjoy writing them.

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Instax Mini Evo Cinema Camera Launched with Time-Travel-Dial in Super 8 Body

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Do you remember when Kodak surprised everyone with that bold, polarizing — and VERY expensive — camera?

Well, it seems that quirky Kodak creation (which, by the way, has only a few but stellar reviews) may have sparked some inspiration over at Fujifilm.

Only this time, Fujifilm appears to be going all out in terms of creativity and experimentation.

Because here is what Fujifilm just announced: the Instax Mini Evo Cinema camera that looks like a Super 8 camera, or more precisly, it’s inspired by the Fujica Single-8.

And just as we told you, it will come with the famous “time-travel” dial, which Fujifilm calls the “Eras Dial”.

Down below you can read all the details about the Instax Mini Evo Cinema Camera.

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These Are Fujifilm’s Favorite Months to Announce New Cameras

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When does Fujifilm Usually Announce New Cameras?

As we have seen here, 2026 could potentially be a huge year for Fujifilm.

But the big question now is: when will all that good stuff come?

To get a clearer picture, I went back to 2018 and analyzed which months Fujifilm announced its cameras. Based on that data, the months below are ranked from most popular to least popular in terms of camera announcements.

In Months:

  • September: 7 cameras
  • May: 7 cameras
  • January: 5 cameras
  • February: 5 cameras
  • October: 3 camera
  • July: 1 camera
  • March: 1 cameras
  • June: 1 cameras
  • November: 1 cameras
  • April: 0 cameras
  • August: 0 cameras
  • December: 0 cameras

So, September and May are the hottest months.

However, if we look at quarters, then we get a slightly different picture.

In Quarters

  • Q1 – January to March – 11 cameras
  • Q2 – April to June – 8 cameras
  • Q3 – July to September – 8 cameras
  • Q4 – October to December – 4 cameras

The first three months of the year are usually the hottest period for camera releases. And that’s no coincidence.

The Japanese fiscal year ends on March 31, and Fujifilm has a long history of launching high-selling cameras before that deadline. The reason is simple: strong product launches before the end of the fiscal year help Fujifilm present better sales numbers to investors in the final annual report.

In other words, if Fujifilm has a camera it expects to sell well, the January–March window is often when it makes its move.

In Semesters

  • first half of the year – 19 cameras
  • second half of the year – 12 cameras

The first half of the year clearly wins.

Conclusions

If past years are a reliable indication of Fujifilm’s future, then we should expect a strong first half of the year — with the first three months being especially active.

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One Cheap Camera to Rule Them All… in 2025

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The camera world has changed.

I feel it in the streets.
I see it in the camera stores.
I read it in the financial reports.

It began with the forging of the great Ten Cameras of 2025.

Four top spots were taken by Fujifilm, the most inspiring and beautiful among all cameras.

Two were taken by Ricoh, immortal and clever in keeping their camera business alive against all odds.

Three were taken by Nikon, Canon, and Sony, who above all else desire to be kings of full frame.

But they were all of them deceived…

For another camera was made.

In the land of New York, among dust-covered factory machinery in Rochester, the Darkroom Lord Kodak forged, in secret, a master camera.

And into this camera, Kodak poured low costs, mass production, and an unrelenting will to flood the market.

One cheap camera to outsell them all.

  1. Kodak PIXPRO FZ55
  2. Fujifilm X-M5
  3. Nikon Z5II
  4. Fujifilm X-E5
  5. Fujifilm X half
  6. Fujifilm X100VI
  7. Ricoh GR IV
  8. Ricoh GR IIIx
  9. Sony A7CII
  10. Canon EOS R6 Mark II

In other words: these are the ten best selling cameras in Japan in 2025 at Mapcamera.

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