Fujifilm GFX Survives Fifteen Foot Fall, Fujinon GF 50mm f/3.5 Reviews, Zeiss Otus 100mm f/1.4 Meets GFX and More

Fujifilm GFX

So, while we wait for Fujifilm to finally be able to ship all Fujifilm GFX100 pre-orders, we dedicate a roundup to the super discounted Fujifilm GFX50S and Fujifilm GFX 50R.

And despite the frankly superior specs of the Fujifilm GFX100, still today, if I should pick one, I’d go all in with the Fujifilm GFX50R. That one, combined with the Fujinon GF50mm f/3.5, and I have a powerhouse version of my much beloved Fujifilm X-E3 with XF27mm (+beer  ;) ) combo.

Believe me, there isn’t a day, that I am not tempted to get it. But for me, making this step, would mean go all in with the GFX system (and leaving the X system), and given the great results I get with my X gear, I am not yet ready for such a big jump (and investment).

The GFX Community

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The GFX Roundup

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JOKER Images Taken with FUJIFILM, Leaving Lightroom for Capture One, Fujifilm X-H2 Concept – Top October Articles

Here are the top articles on FujiRumors for October.

I hope you enjoyed reading FujiRumors in October, and I will give my best to give you an interesting Fuji-November ;).

  1. No Joke: Official JOKER Movie Images taken With Fujifilm X Series Gear ;)
  2. It Was Inevitable: I am Leaving Lightroom for Capture One Pro
  3. New Fujifilm X-Pro3 Hands On Images
  4. Fujifilm X-Pro3: Facts and Compared to Fujifilm X-Pro2
  5. Magnum Photographer David Hurn Shoots Fujifilm X: “Photography has Just Two Controls: Where You Stand and When you Press the Button”
  6. Fujifilm X-Pro3 Specs and Images Leaked: Improved Autofocus at -6EV, HDR Shooting and Lots of Firmware Improvements
  7. Fujifilm X-H2 Mockup – Ideas to Set it Apart from Fujifilm X-T4
  8. Fujifilm’s Classic Negative Film Simulation Coming via Firmware Update to X-T3, GFX100 and X-T30
  9. One Year After Leaving Full Frame and Shooting Weddings with Fujifilm X-T3 – Did it Work?
  10. How to Fine Tune Your Fujifilm Film Simulation to Get the Ultimate Vintage Look

And…

Fujifilm to Own 100% of Fuji Xerox

Back in January 2018, we told you that Fujifilm closed a deal to take over 50.1% of struggling Xerox.

However, top investors protested, as they considered the deal “dramatically undervalues” Xerox and a lawsuit was the consequence.

  • read here: Fujifilm buys Xerox and lays off 10,000 people

Now we have an update:

Xerox Holdings Corp. and Fujifilm Holdings Corp. have agreed to end a 57-year-old joint venture more than a year after an attempt at a full merger soured.

Xerox has agreed to sell its 25% stake in the venture, Fuji Xerox, to Fujifilm for $2.2 billion, according to people familiar with the matter. It has also agreed to sell a majority stake in a smaller joint venture to an affiliate of Fuji Xerox and extended the timeline of an agreement allowing Fujifilm to be a major supplier to Xerox, the people said. Xerox’s total expected proceeds are roughly $2.3 billion, the people said.

Fujifilm’s lawsuit against Xerox for walking away from a planned deal with Fuji Xerox that would have effectively combined the two companies will be dismissed as part of the deal, the people said.

Exiting the venture and removing the lawsuit could free the companies to make major shifts in direction both strategically and geographically.

via thewallstreetjournal

Official Announcement

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Cracking the X-Pro3 Classic Negative Film Simulation Look on Your X-T2 (and other Fuji Cameras)

The ONE trick Fuji doesn’t want you to know.

Cracking the Classic Negative look

Hardly any other company puts that much effort in creating really beautiful and useful color profiles like Fujifilm.

Fujifilm calls them “film simulations”: inspired by the look of old film stock, they try to bring some of that magic into the digital era.

In fact, Minami-San, the Fujifilm employee responsible for colors back in the film days, is still today working at Fujifilm and in charge of the digital film simulation development. You can see his story here.

One more nice thing: Fujifilm film simulation can be fine tuned ad libitum:

  • read here – How to Fine Tune Your Fujifilm Film Simulation to Get the Ultimate Vintage Look
  • read here – This Guy Fine Tuned his Fujifilm Film Simulation Settings Inspired by the Work of Great Film Photographers. See “Chrome Eggleston” & More
  • read here – Fujifilm X-Pro3 Development Story: Classic Negative Film Simulation – Learning from Film

And now we come to the Fujifilm X-Pro3.

  • X-Pro3 offers more in camera editing options than any other Fuji camera
  • X-Pro3 offers a new film simulation called Classic Negative (inspired by Superia)

Of course we all demand for this firmware update, which should give us Classic Negative and other X-Pro3 goodness also these Fuji X/GFX cameras.

But some can’t manage their impatience, and tried to emulate the Classic Negative film simulation look, as it’s the case of Jean-Pascal Remon.

How to get the Fuji Classic Negative Look to your X-Pro2/X-T2
And save yourself to buy a new camera.

by Jean-Pascal Remon – website – instagram – blog

From what I’ve seen, the new Fuji Classic Negative film simulation is generous on the blue and green level, while remaining somewhat warm and keeping a low contrast.

Here is how to achieve this look.

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