The Upcoming $500 (kit price) GF Zoom Lens is Going to Fix the True Anomaly in the GFX system

There is No Life in Perfection, or the Missing GF Glass

I once read a sentence of a buddhist monk, who said: “the too pure water does not contain any fish“.

Obviously the monk was referring to life, which can’t be lived fully if we pretend to live it in perfection and purity. If lived fully, then life is going to get “dirty” or “not perfect” sometimes.

So what has this to do with photography?

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Well, let’s apply this wisdom to a much more profane subject: camera gear. And let’s say “the too perfect system does not contain customers.” And “customers” are what keeps a system alive.

And now to the point of this article.

In the ZP productions video we recently shared, ZP says that when Fujifilm launched the GFX system a few years ago, it had sheer perfect lenses. But he noticed that with the latest lens releases (GF80mmF1.7), Fujifilm traded in a bit of that perfection to release less perfect, smaller and more affordable lens.

He compares the GF110mmF2 to the GF80mmF1.7, the first one being expressions of Fuji’s perfection, the second one, while still being excellent and he actually totally loves to shoot with it, just not being just as perfect as the GF110mmF2.

Now, I get the point that ZP makes, but I can’t share his worry that Fujifilm is giving up on perfection.

In fact, I believe that so far the real anomaly in the GF lens lineup was that Fujifilm focused solely on perfection!

But if the GFX systems wants to survive, then it needs to offer a bit of everything, the absolutely perfect lenses, but also smaller, lighter and more affordable lenses. It’s this balance that will guarantee the success to Fujifilm and what will bring more and more new customers to the GFX system.

$500 GF Zoom – BRILLIANT MOVE

I am totally convinced that the upcoming $500 GF zoom lens (kit price) is a brilliant move!

Small, light, slower, affordable, but perfect for casual shooting and travel photography, while probably retaining the 102+MP resolving power.

The $500 GF zoom coupled with new affordable GF bodies has the potential to bring so many new customers to the system, that the GFX system as a whole will immensely profit from it, and Fujifilm will have more resources to develop more of those “prefect” lenses and high end bodies.

This is why I totally support Fujifilm’s move, and quite frankly I am tempted to buy the new zoom too. If I can have a versatile and small lens for my hiking tours in the Dolomites or to bring with on my travels, then that’s perfect for my needs.

In good light, the new GF zoom will be an excellent performer. And if you are like me, meaning once the sun settles down you put your camera on a tripod anyway to take your landscape shots at base ISO, little it matters if it is a slow lens. I rarely take handheld landscape images in low light anyway.

If Fujifilm wants more fish to swim in the GFX waters, then they have to give up on the proud goal of building up an optically 100% perfect and pure system with astronomical specs, and give us less perfect lenses, too.

Less perfect means also affordable, portable and compact, and that’s what the GFX system needs.

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Fujinon XF18mmF1.4 R LM WR ePHOTOzine Review: “Outstanding Sharpness and Delightful Lens to Use”

The Fujinon XF18mmF1.4 keeps up its victory parade.

After getting the Gold Award by DPR, it is now also highly recommended by ePHOTOzine with a long list of virtues and just minor negatives (none of them has to do with image quality).

In fact, in their latest review they write:

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Lensmate Thumb Grip for Fujifilm X-E4 Available

Lensmate has released the Lensmate thumb grip for Fujifilm X-E4.

It is about 30% more affordable than the original Fujifilm thumb rest for X-E4.

Fujifilm X-E4 Thumbrest

  • engineered specifically for the Fujifilm X-E4, with ideal length and curve geometry
  • The sculpted thumbrest allows you to relax the grip on the camera, reducing camera shake allowing slower shutter speeds.
  • Makes one handed operation easier and prevents unintentional button presses.
  • Camera specific design retains access to all controls.
  • Integrated silicone insert provides both thumb grip and bumper between the rest and camera body.
  • Silicone insert in the hot shoe tab provides resistance to unintentional ejection.
  • Machined out of solid 6061 Aluminum rod, then bead blasted for texture and anodized for a tough finish.

The Lensmate X-E4 thumb rest will be available shortly at AmazonUS here, BHphoto here and Adorama here, and it is already available at lensmateonline.

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After Cyber Attack: Fujifilm Restored Normal Operations and Found No Evidence of Leaked Information

Here is the fact that kept Fujifilm very busy over the past few weeks:

Now the story seems to have come to an end, as Fujifilm writes in their latest press release that today they reached again normal operations again. There is a delay in shipping of products due to the attack, but Fujiiflm commits to catch up as soon as possible.

So far, investigations have found no evidence of leaked information.

Fujifilm has learned the lessons and says it will strengthen their cyber security.

Press Release

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DPRTV Fujifilm X-T4, Sony a6600, Canon M6MKII, Nikon Z50 Shootout: FUJIFILM Easily Dominates APS-C, Except for…

DPRTV compares the best APS-C mirrorless camera from four brands:

You can see the video above and read the summary below.

In short: There is no competition. It makes no sense to even try to compare anything APS-C related to Fujifilm right now. It is hands down the best APS-C choice and dominates in basically every area, except one: autofocus.

To be clear, it focuses great, all cameras in this shootout do. But where it is not on par with Sony and Canon so far, it’s autofocus tracking.

Handling

  1. Fujifilm X-T4: good grip and nice dial execution. You can still use it like a DSLR via front and back dial. Lots of versatility
  2. Nikon Z50
  3. Canon M6 II
  4. Sony A6600

Displays

  1. Fujifilm X-T4: best display. Touch screen with full articulation. Nice EVF
  2. Nikon Z50
  3. Canon M6 II
  4. Sony A6600

Autofocus

All cameras have very good autofocus.

  1. Sony A6600
  2. Canon M6 II
  3. Fujifilm X-T4: very much improved AF, especially face and eye AF. Performs very well. The tracking is not as sticky, though
  4. Nikon Z50

Image Quality

  1. Fujifilm X-T4: love 26MP sensor. Good low light performance and dynamic range. Fast readout with minimal rolling shutter which makes electronic shutter more useful. Great JPEG’s and film simulations. X-Trans does not play very nice with Adobe software. But DPRTV uses Capture One, and that works great
  2. Canon M6 II
  3. Sony A6600
  4. Nikon Z50

Battery Life

  1. Sony A6600
  2. Fujifilm X-T4: NP-W235 battery. USB-C charging
  3. Nikon Z50
  4. Canon M6 II

Video

  1. Fujifilm X-T4: killer video camera. Internal 10bit recording. 4K60p. IBIS. Fully articulating screen. ETERNA profile. USB-C dongle for headphones. by far the best camera
  2. Sony A6600
  3. Nikon Z50
  4. Canon M6 II

Final Rankings

  1. Fujifilm X-T4: most expensive of the bunch. Higher specs than the other cameras. Fujifilm has invested strongly in APS-C. Complete lineup. Lots of lenses. Professional body. Nice styling. Nice to use and to own.
  2. Sony A6600
  3. Canon M6 II
  4. Nikon Z50

Get the Best ;)

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Ein Beitrag geteilt von Fuji_Rumors (@fuji_rumors)