Fujifilm Manager Teases Another Launch Event “Very Very Soon” and adds “Oh, I Should Not Have Said That” – Fujifilm X-T5?

The House of Photography in Sydney was packed with guests for the Fujifilm X-H2, XF56mmF1.2 R WR and GF20-35mmF4 launch event, when the whole presentation came to an end, and the Australian Fujifilm manager closes the event by saying:

Thank you everyone here, thanks to everyone out there in the web world for tuning in and watching us. I am sure we will be doing this again very very soon… oh, I shouldn’t have said that, shouldn’t I? Alright. Good night everyone. Thank you again!

So he just teased that another launch event is just around the corner.

What could it be?

Some might say he is referring to the only remaining gear Fujifilm already said would come in 2022 and we are still waiting to be announced: the Fujinon XF30mmF2.8 Macro.

But frankly I doubt that for this lens alone Fujifilm would set up a bigger launch event with guests at the House of Photography. And also, why say “I should not have said this“, when Fujifilm already announced it for 2022, so it’s all but a secret that it is coming.

He is probably referring to something we don’t know about yet… unless you follow FujiRumors of course. In that case you know what it is (hint: Fujifilm X-T5) ;).

Fujifilm Removes X-T4 and X-E4 from their Japanese Catalog Page

We already told you that major Japanese stores marked the X-T4, X-E4 and X-T30II as discontinued.

Now we have another puzzle piece to add to this: as you can see from the screenshot above, Fujifilm has removed the Fujifilm X-T4 and X-E4 from their Japanese product catalog.

The last available Google cached version of September 2021 still shows both items on the website.

What does this mean for Fujifilm X-T5, X-E4 and X-T30II? Well, I have tried to explain it as good as possible here.

via dclife

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Fujifilm X-T4, X-E4, X-T30II Discontinued at Major Japanese Stores: So Let’s Talk Fujifilm X-T5, X-E5 and X-T40

Several major Japanese stores like MapCamera, BicCamera, and Yodobashi have now marked the Fujifilm X-T4, X-E4 and X-T30II as discontinued.

Map camera still has it in stock, but they won’t be receiving anymore units for sale after their stock is depleted. There’s a note on the pages that says “在庫限り(生産完了品)” which translates to “Limited stock (discontinued item)“.

So let’s talk about it.

Fujifilm X-T5:

In the past, especially when it comes to the X-T line, once a successor was released, the older model was still manufactured for a while, simply because they remained very popular. So discontinue the X-T4 even before the Fujifilm X-T5 arrives would be very unique.

But hey, we also live unique times with the massive parts shortage.

Since the Fujifilm X-T5 will be announced shortly, Fujifilm could have decided to stop Fujifilm X-T4 production in order to use some of the X-T4 components for the Fujifilm X-T5 production. A unique, drastic but maybe necessary move. But that’s just a mere speculation of mine, trying to make sense on why it is marked as discontinued at some Japanese stores.

Fujifilm X-E5:

It usually takes Fujifilm almost 4 years to update the X-E line. So a Fujifilm X-E5 coming so soon (X-E4 was announced in January 2021), would be extremely surprising.

If Fujifilm really discontinued the X-E4 as some Japanese stores write, then I believe the most likely reason is not because a Fujifilm X-E5 is about to drop, but because Fujifilm needs some of the parts to manufacture newer and more important cameras (in terms of revenue for Fujifilm) as the Fujifilm X-H2S, Fujifilm X-H2 and the imminent Fujifilm X-T5.

Fujifilm X-T40

Fujifilm needs about 2 years to update the X-T** line.

The Fujifilm X-T30 was released in February 2019. It’s successor, the Fujifilm X-T30II came in September 2021. So one might think we might have to wait late 2023 or early 2024 for an X-T40, but consider that the Fujifilm X-T30II is a last second emergency product of Fujifilm: they run out of parts and in order to keep the manufacturing process of the X-T30 alive, they needed to use new and slightly improved hardware parts (such as a better LCD screen).

Not even Fujifilm sees the X-T30II as a true successor to the X-T30. So I guess a Fujifilm X-T40 in not too distant future could be a possibility.

But the problem here is: I have zero rumors or ever so slight hint and whisper about it, which makes me believe that the Fujifilm X-T40 won’t come that soon.

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ANNOUNCED: Fujifilm X-H2, XF56mmF1.2II, GF20-35mmF4 and More – LIVE BLOG

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Official Fujifilm Info

Fujifilm X-H2 – First Looks & Samples

XF56mmF1.2 II – First Looks & Samples

  • ivanjoshualoh – All new XF56mm F1.2
  • Explora – The New FUJIFILM X-H2 and XF 56mm f/1.2 Bring Blistering Specs

GF20-35mmF4 – First Looks & Samples

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Fujifilm X Summit NYC Starts NOW – Fujifilm X-H2, XF56mmF1.2II, GF20-35mmF4 Announcement and More

Fujifilm X Summit – LIVE COVERAGE
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Fujifilm X Summit – The Full Coverage Live!

Intro

  • X-H2S has been well received
  • photographers talk about the X-H2S. Great autofocus, great video
  • very strong X-H2S and XF150-600 sales
  • Fujifilm is increasing production of both items

40 Megapixel Fujifilm X-H2

  • Focus is POWER – which means image quality
  • APS-C sensor with highest resolution in the world
  • shows an 8mx6m large print made with 40MP X-H2
  • 8K cinema quality videos are possible for big screens like you find then in theaters with 200 seats
  • pixel shift multishot for 160MP images
  • demo of pixel shift using pixel shift combiner
  • better signal to noise ration and dynamic range
  • new lower ISO 125
  • Supports Flog and Flog 2
  • Best hardware in X lineup same of X-H2S
  • Fujifilm is preparing for arrival of 40MP with proper lenses since 2021 with lenses like the XF18mmF1.4, XF24mmF1.4II and XF33mmF1.4
  • introducing XF56mmF1.2 R WR
  • wanted to make sharp lens from center to corner at any distance and challenge to drive the bigger lens elements with proper AF motor
  • another challenge was to make a beautiful bokeh
  • another challenge was shorter focus distance, which now is 50cm with minimal aberration fluctuation

GFX system

  • GFX Grant Program winners selected and production started
  • GFX challenge grant program part 2 introduced
  • GF20-35mmF4 announced
  • only 725g weight
  • they talk about the materials they used and how they designed it
  • it is inner zoom
  • 82mm filter size
  • Fuji Tilt shift lens 30mmF5.6 and 110mmF5.6 shown

Availability

  • X-H2 in End of September for $1,999
  • XF56mmF1.2 R WR End of September $999
  • GF20-35mmF4 End of September $2,499

Fujifilm will publish a list of lenses that can resolve 40MP. Most lenses will be fine with 40MP.