Review of the 4k FUJIFIlM GFX 100 for Filmmakers

Fujifilm GFX100

The vast majority of people, who are going to get a Fujifilm GFX100, will get it for its photographic virtues.

However, the Fuji GFX100 is also the first medium format mirrorless camera that can fight an honorable battle with full frame and APS-C in the video department.

4K@30p, 4:2:0, 10 bit internal… not bad at all!

This is why I decided to highlight this review by Muse Storytelling, which focuses on the Fujifilm GFX100 for filmmakers. He says:

  • the whole demo video you see has been shot handheld with Fujifilm GFX100
  • 10 bit gives you lots more colors over 8 bit and allows for more post processing
  • understanding Fujifilm film simulation allows you to create amazing images in camera
  • Velvia is great for scenes that look bright, happy and energetic
  • Classic Chrome more subtle and subdude look is great for interviews and moments with a serious or sad tone
  • external recorder for 4:2:2 10 bit image allows for simultaneous F-Log and film simulation recording
  • using film simulation you got to get it right in camera, less flexibility in post compared to F-Log
  • when using the LCD screen in bright daylight and shooting F-Log, it becomes a bit difficult to evaluate exposure and focus on the LCD screen, but it’s totally fine if you use film simulation
  • very customizable
  • changing settings takes a bit longer than on dedicated film cameras like the RED camera they use, but you can set custom buttons to speed up your workflow
  • they say in most cases, for film you better use manual focus. But the AF system on Fujifilm GFX100 is great, and for interviews with people moving back and forth, the eye AF worked better than they could have done by manually focussing
  • sweet spot for exposure seems to be 1 stop over: gets all the shadows properly exposed and away from the toe of the curve
  • when using F-log or Eterna, the GFX100 holds highlights very well
  • he is impressed with image quality, handling and features for such a compact camera with such a massive sensor
  • they will use the GFX100 a lot more in future for their video work

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera

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Really Right Stuff Fujifilm GFX100 L-Plate with Extra Vertical Grip

Some reviewers complaint that the vertical grip on the Fujifilm GFX100 is too sleek.

The upcoming Really Right Stuff L-Plate for Fujifilm GFX100 has been designed with its own wrap around grip, in order to improve the ergonomics.

It keeps access to all ports and has double anchor points to the camera to ensure maximum stability.

If you want to shoot tethered, you can slide the camera plate away from the body.

Really Right Stuff Products for Fujifilm can be found at BHphoto, AmazonUS and Adorama.

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera

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Fujinon GF Lens Firmware 1.10 Released for Fujifilm GFX100 Phase Detection AF Support

Fujifilm has released a firmware update for all Fujinon GF lenses, to support phase detection autofocus on Fujifilm GFX100.

Compatibility with Phase detection AF function is added.
Currently, this upgrade is for GFX100 with the Phase detection AF function.

Download Firmware 1.10 for:

Also, Fujifilm has released Fujifilm X-T30 firmware 1.10.

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Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera

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GF Lens Deals

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Let’s Get Serious: Hasselblad X1D II 50C not a Fujifilm GFX 50 Killer, and GFX100 vs X1DII with 3 Lenses Cost the Same

So, Hasselblad did it, and they announced the brand new Hasselblad X1D II 50C.

It comes with a good price tag of $5,750.

That’s still more expensive than the Fujifilm GFX50R and Fujifilm GFX50S, but not that much. And it is certainly much cheaper than the Fujifilm GFX100, but the latter features a 100 MP BSI sensor and IBIS.

I am very happy that Hasselblad is going aggressive when it comes to pricing on the Hasselblad X1D II 50C.

But from here to say that the Hasselblad X1D II 50C is a Fujifilm GFX killer (as some said over at facebook and elsewhere) is a bit an exaggeration.

Usually, when you buy a camera, you also buy some lenses to go with it. And you always have to factor lenses into your investment, too.

So let’s do it now:

Let’s buy the Hasselblad X1D II 50C as well as the GFX 50R with 3 comparable GF and X1D lenses (not counting the current GFX discount).




The Fujifilm GFX kit will cost you $10,896, whereas the Hasselblad X1D kit $ 17,425.

You basically save about 40% by investing into the GFX system, and if you would buy today, with the current GFX deals, you actually save almost 50% over the X1D system.

And what about the Fujifilm GFX100?

Let’s try the same combo:

  • GFX 100 + 3 lenses above = $ 16,396
  • X1D II 50C + 3 lenses above = $ 17,425

So even by buying the Fujifilm GFX100 and 3 lenses at full price, you still save $1,000 with the Fuji GFX system and you also get:

  • IBIS
  • much faster autofocus
  • 100 megapixel
  • 4K/30p video
  • twice as fast continuous shooting frame rate
  • BSI sensor with full phase detection pixel coverage
  • & more

There is one fundamental design choice Hasselblad made, that makes the X1D system always substantially more expensive over the GFX system: the lack of focal plane shutter.

This has 2 downsides:

  • you can’t use cheap old legacy glass on the Hasselblad X1D
  • you have to pay for the leaf shutter every single time with every lens purchase

Guys, I am the first one to be happy about another player in the medium format market, that competes with Fujifilm. That’s what we customers need: competition!

The Hasselblad X1D II 50C is a much needed and welcome upgrade to the orginial X1D. The faster processor will sort out quite some issues the first generation cameras had.

But the GFX system remains the by far most affordable option to go into medium format, and the new Hasselblad X1D II 50C hasn’t changed that.

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera

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