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Top Fujifilm Manager Toshihisa Iida: “We will NEVER go Full Frame”

Fujifilm Manager Interview

DPReivew just published the interview they had with top Fujifilm manager Toshihisa Iida at photokina 2018, which includes the clearest statement I have ever heard so far if Fujifilm will go full frame or not. It’s a clear “No, never!”

He also opens to the possiblity of an interchangeable lens Instax camera and maybe even cine lenses for the GFX system.

Here some excerpts of the interview.

Q: Will Fujifilm ever enter the full-frame market?
A: No, never. Because we don’t have that legacy – luckily or unluckily. We don’t see any point in Fujifilm entering that market, particularly since we have good APS-C and medium format systems. If we entered full-frame [our systems] would just start cannibalizing each other. We’re happy to stay with two completely independent systems.

Q: Do you see many of your users upgrading from X to GFX?
A: Not quite yet. Because they’re totally different systems. […] I hope that in near future more X Series customers will step up to GFX.

Q: GFX 50R and GFX 100S
A: All GFX 50R controls must be reachable with one hand, that was our concept for usability. We wanted the camera to be more suited to street, reportage and portrait photography. The forthcoming 100MP camera is more SLR style, with a detachable viewfinder, more similar to the 50S, but with an integrated battery grip for greater battery capacity. The sensor and the image stabilization system need more power. The biggest challenge was image stabilization.

Q: Will the viewfinder experience of the 100MP camera be better to the current GFX 50S and 50R?
A: It should be a lot better, yes, because the readout speed of the new sensor is a lot quicker. The sensor and the processor itself are both upgraded. The processor is much more powerful.

Q: Video features on Fujifilm cameras?
A: The forthcoming 100MP camera will be the first 4K/30p GFX camera. […] With the X Series we have a plan, for example to extend recording time, and make the menus more usable for still and video shooting.

Q: 100MP and 4K/30p represent a huge amount of data – is SD media still appropriate?
A: I think that SD media and HDMI output are enough for now

Q: Do you welcome third-party lens manufacturers that want to create lenses for XF and GF?
A: They’re not open standards as yet, but of course our customers want choice. We’re always considering what would benefit our customers, and more lenses are generally beneficial for customers.

Q: Should we expect to see more smaller, compact lenses for GF mount, like the forthcoming 50mm pancake?
A: Yes, in the future we’d like to expand our lineup of compact lenses for GF.

Q: In the past we’ve spoken about software corrections for some lenses. Do you see a future where your high-quality lenses could be made smaller using software?
A: We always prioritize optical quality first, minimizing software correction. That’s our policy at the moment, and I don’t think it will change. That’s why the APS-C format is important to us. We make the lenses as small as possible, without [a lot of] software correction.

Q: What are the challenges of designing fast focusing large-aperture lenses?
A: A brighter lens means that each element is heavier. So we need to build in more powerful focus actuators, but there’s limited space. So it’s always a tradeoff of lens brightness, focus speed, and how heavy the lens is.

Read the whole interview at dpreview here.

Fujifilm X-T3: BHphoto, AmazonUS, Adorama, Focuscamera

Fujifilm GFX 50R BHphoto, Adorama, AmazonUS

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Ninja Fujifilm X-H1 Shutter Sound vs Fujifilm X-T3, X-T2, X-T20, X-Pro2 and Vote Your Favorite

Fujifilm Orchestra

The video above compares the shutter sound of the Fujifilm X-T3, Fujifilm X-H1, Fujifilm X-Pro2, Fujifilm X-T2 and Fujifilm X-T20.

The Fujifilm X-H1 is the by far most quite of all, and one of the main reasons why this camera is very loved especially amongst wedding photographers.

Down below you can find a survey, where you can vote your favorite shutter sound.

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Fujifilm X-T3: BHphoto, AmazonUS, Adorama, Focuscamera
Fujifilm X-H1: BHphoto, AmazonUS, Adorama, Focuscamera
Fujifilm X-T2: BHphoto, AmazonUS, Adorama, Focuscamera
Fujifilm X-Pro2: BHphoto, AmazonUS, Adorama, FocusCamera
Fujifilm X-T20: BHphoto, Adorama, AmazonUS, FocusCamera

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DPReview Fujifilm X-T3 Review: “Arguably the Best Stills/Video Camera on the Market Right Now” – GOLD AWARD

Fujifilm X-T3 Review

DRPeview just published their full Fujifilm X-T3 review, and it snaps the gold award with an overall score of 88% (the Sony A7III has an overall score of 89%).

It easily beats the Sony A6500, autofocus is improved a lot, although eye AF on Sony is still better. The Nikon D500 would still be their favorite choice for sports photography, but overall the Fujifilm X-T3 is the better choice.

Compared to the Sony A7III they say:

Putting up more fierce competition is the Sony a7 III which, for a few hundred dollars more, offers the step up in image quality that full-frame can bring, as well as in-body image stabilization and a larger grip. The X-T3 is arguably nicer to shoot and actually out-performs the 8-bit video of the Sony but it can’t compete with its image quality or fully match the Sony’s AF performance. However, the Fujifilm is less expensive and smaller, especially if you factor in the lenses you might want, so it depends on your priorities.”

What we like What we don’t
  • Excellent stills image quality in both JPEG and Raw
  • Impressive 10-bit 4K video capture
  • Traditional dial-based controls with good level of customization
  • Fast, configurable autofocus
  • Rapid shooting with decent buffer
  • Option for separate stills and video exposure settings
  • Effective eye detection system (though not up to Sony Eye AF standard)
  • Eterna color mode great if you don’t want to have to grade your footage
  • 10-bit Log capture (even at 60p) great if you do
  • Includes both headphone and mic sockets
  • Bluetooth makes connecting to a phone easier
  • Viewfinder nicely detailed
  • Dual-hinged screen is highly versatile
  • USB charging is convenient
  • Slightly higher noise levels at very high ISOs than its predecessor
  • Some lenses can’t take full advantage of X-T3’s AF speeds
  • Very quick to drop to a slower, darker preview mode (presumably to save battery)
  • A tripod or gimbal is needed to get the best of the camera’s video
  • No way to quickly toggle Face Detection
  • No non-face subject tracking in video

Check out the full review at dpreview here.

Fujifilm X-T3: BHphoto, AmazonUS, Adorama, Focuscamera

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Photons to Photos: Special Edition Chart for Fujifilm X-T3 Dynamic Range Test Electronic vs Mechanical Shutter

Fujifilm X-T3 Dynamic Range

Photons to Photos just published a special edition Fujifilm X-T3 photographic dynamic range (PDR), where you can compare various Fujifilm X-T3 bit depths. You can manipulate the data here. Data in tabular form is below.

For the regular edition Photographic Dynamic Range chart click here.

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Mirrorless Sports Shootout: Tony Northrup Compares Fujifilm X-T3, Canon EOS R, Nikon Z7, Sony A7III, Sony A7RIII, Sony A9

Mirrorless Sports Shootout

Which one is the best mirrorless camera for sports between the Fujifilm X-T3, Canon EOS R, Nikon Z7, Sony A7 III, Sony A7R III and Sony A9?

Tony Northrup tries to answer this in his latest review, and here is what he concludes, from the best to the worst.

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1) Sony A9 – WINNER

  • 20 fps and with some lenses (such as the Sony GM 400mm F2.8) it can achieve 20 sharp images
  • no blackout
  • it’s very expenisve, so Tony would push people to Fujifilm X-T3, because it is so much cheaper and a great all around camera

2) Fujifilm X-T3 (with XF50-140) – 2nd PLACE

  • Tony’s favorite camera to use overall
  • 30 fps with no EVF blackout, but tacking tends to slow down to about 12 fps and only an average of 8.5 are in focus
  • tacking side to side is only OK, like the Sony
  • better than Sony A7III and A7rIII
  • APS-C, less DOF and more noise. He says Fujifilm can fix both this by releasing fast lenses (such as the XF200mmF2, which is full frame equivalent 300/2.8 [I add also the XF33mmF1.0]
  • amazing video camera

3) Sony A7R III

  • Very close to A7III
  • more megapixel allow you to crop more
  • workable subject tracking, but not very reliable

4) Sony A7 III

  • dual SD-card slot, but one is only USH-I, which does makes buffer slow
  • whole camera locks up while writing to buffer
  • 5.2 sharp images out of 8
  • better selection of native glass than Canon EOS R and Nikon Z7
  • 8fps on paper, but only 5 in focus on average
  • Sony is not well known for good weather sealing

5) Nikon Z7

  • effective 4 fps, but only 60% in focus, hence about same performance to Canon EOS R
  • impracticable user interface
  • stick with your D500 or D850, where AF works better
  • single SD-card slot

6) Canon EOS R

  • the worst
  • only 2.5 shots in focus
  • slow but accurate
  • no jostick
  • single card slot
  • you can adapt lots of long Canon glass, but focus is not as fast as when used on DSLR

Check out the full video at Tony & Chelsea Northrup Youtube

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