MapCamera: Fujifilm X100V Top Seller, Great X-E3/X-H1/X-Pro3 Sales and APS-C Dominates Full Frame

Just yesterday here we reported how, according to BCN ranking, Fujifilm saw, in March, a huge 115% increase in sales in Japan, while all other camera manufacturers dropped up to 50%.

Now Japanese store MapCameras published their top selling camera rankings.

Keep in mind, though, that this is not representative for overall sales.

The most reliable data we probably have about the worldwide success of various camera brands, is this report from a Techno System Reports, a major marketing research company located in Japan that sells this data at a very high price, but somehow it went public at the Japanese site toyokeizai, and FujiRumors spotted it for you and shared it here.

The data of Techno System Reports reflects the mirrorless camera sales, and it shows that Fujifilm is on the third position, just a tiny margin behind Canon, and substantially behind Sony.

With that said, if big retailers share their sales data, it might not be representative for the overall market, but it can still give an approximate indication of what the market wants.

With that said, here are the top sellers at MapCameras for March 2020.

SALES RANKING

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Steelsring Nikon to Fujifilm GFX Autofocus Smart Adapter Firmware 1.03 Released

 

Steelsring has released firmware 1.03 for their Nikon to Fujifilm GFX smart autofocus adapter.

  1. Bug fixes, improve Tamron and Sigma F-mount lens compatiability
  2. Improve AF lock accuracy

For Mac OS 10.7.5+ users only:

You have to disable Gatekeepr before start firmware updater, and remeber to enable it again when it’s done.
To disable it: sudo spctl –master-disable
To enable it: sudo spctl –master-enable
Please refer to http://osxdaily.com/2015/05/04/disable-gatekeeper-command-line-mac-osx/ for more details

Here are the firmware download links for Windows and for Mac.

  • Steelsring NK-F/GFX smart autofocus adapter: AmazonUS / eBay

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera

The GFX Community

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Five Reasons Fujifilm Won’t Make a Full Frame Fujifilm X100

DPReview published a list of 5 reason, why Fujifilm won’t make a full frame X100 camera.

  1. A larger sensor would add size and weight, mitigating a major X100 selling point
  2. Such a product would cost a lot to develop and manufacture
  3. The result would be a very expensive camera – reducing its potential audience
  4. A move to full-frame would annoy and worry existing loyal Fujifilm APS-C customers. Also, if Fujifilm announces any full frame camera, could look like a massive vote of no confidence in APS-C
  5. The risk of cannibalization within existing lineups is too great

And what about a medium format X100 then? DPR writes:

So might Fujifilm build a medium-format X100? There’s an argument to be made that it makes sense in a way that full-frame just doesn’t. Medium format would offer an increase in potential image quality over full-frame (albeit relatively modest – about 2/3EV), a significant leap in image quality over APS-C, it’s a major part of Fujifilm’s brand identity, and the larger format is a key differentiator for Fujifilm compared to competitive manufacturers.

Well, I won’t enter the argument about the “relatively modest” advantage of the Fujifilm GFX over full frame. This is a thesis DPR started pushing back in 2017, and FujiRumors comprehensively answered it in the article “DPReview Recommends 3 Full Frame Cameras Combined over 1 Fujifilm GFX“. Also, in the meantime something called Fujifilm GFX100 hit the market, with the newest sensor technology.

For the rest, the whole 5 reason list makes sense. Check out the full in-depth article at dpreview.

And one could also add one more ;)

  • full frame offers a “relatively modest” advantage over APS-C, and also has a couple of disadvantages over APS-C, that you can read here

Popular photography industry insiders, claimed that APS-C is the actual sensor size sweet spot. Keep in mind, they said “sweet spot“, not “automatically the best tool for everybody“.

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DPReview Entry Level Shootout: Fujifilm X-T200 vs Sony A6100 vs Canon EOS M50

DPReviewTV compares the Fujifilm X-T200 with the Sony A6100 and the Canon EOS M50.

Here are their findings:

Handling

  1. EOS M50: nice quality camera. Best grip. Wonderful touch screen interface
  2. X-T200: beautiful. Very customizable. Feels cheap holding in the hands. No AF-ON button. Handles well, grip improved
  3. A6100: same old design

Display

  1. X-T200: similar EVF like Canon. 16:9 aspect ration LCD
  2. EOS M50: best EVF. Fully articulating screen
  3. A6100: too low res viewfinder. Fully articulating screen would have been better

Image Quality

  1. X-T200: easy win. modern sensor. Very good ISO performance. Great Fujifilm JPEG. Fastest sensor scan rate
  2. A6100: better high ISO than Canon. Rolling shutter issue
  3. EOS M50: oldest sensor. 24MP. Slow scan rate

Autofocus

  1. A6100: easy win. Sony’s eye and face AF is fantastic. Great tracking. Intuitive to use. Highest hit rate. You get the same advanced AF as their Pro bodies
  2. EOS M50: dual pixel AF. Great touch screen interface. Sticky tracking
  3. X-T200: much better than X-T100. But other cameras have a bit better interface. X-T200 has very short buffer

Video

  1. X-T200: 16:9 flippy screen. You can monitor audio via USB-C adapter. Beautiful 4K and nice slow motion
  2. A6100: best AF, usable 4K. Pretty severe rolling shutter. Screen tilt upwards. If you use microphone on hot shoe, it blocks the screen
  3. EOS M50: 4K has huge crop and no longer dual pixel AF

Lenses

  1. X-T200: Fujifilm continues to dominate in having the best and most lenses available. No big third party support, though. But probably there is not really the need for it. It’s hard for third party manufacturers to come and compete with a company, who makes very affordable zooms, affordable primes like the XC 35mm f/2, kit lenses are often better then some of the Pro lenses other manufacturers make. Lots of Pro lenses, too
  2. EOS M50: opposite of Sony. No higher end lenses. You need an adapter and adapt EF lenses. Not much third party support. Canon has affordable good quality lenses for users starting out. The kit lens is way better than the Sony kit lens
  3. Sony: lots of third party support. Excellent and expensive E mount lenses. But this is an entry level camera, and needs affordable lenses. Sony lacks of such lenses

Conclusion

  1. X-T200: well deserved win. Great AF, excellent video, sexy body, very customizable, lenses, etc. It fixes all the issues they had with the X-T100
  2. EOS M50: affordable, capable, versatile
  3. A6100: lack of lenses. Not sexy cameras. Autofocus is great

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Fujinon GF 45-100mm f/4 Review: Superb Quality, Fujifilm Shows Their Skill to Produce First Class Medium Format Lenses

The Fujinon GF 45-100mm f/4 lens is now in stock at BHphoto, AmazonUS and Adorama.

So high time for a first review roundup, which also includes the test made by ephotozine, who ends up highly recommending it for it’s “superb and more affordable medium format for the highest quality“:

There is little doubt as to the quality of this lens, giving us masses of resolution, outstanding sharpness, beautiful bokeh, and a virtual lack of any of the usual aberrations such as CA and distortion. There is a small amount of flare in the worst scenarios, but we have to work at it to find it. Fujifilm certainly show that they still have all the skills for producing first class medium format lenses, and it is remarkable that they can do this in a zoom lens as well. Quality, versatility and a price that is very realistic. What’s not to like?

Pros:

  • Outstanding sharpness
  • Ultra-low CA
  • Ultra-low distortion
  • Low vignetting
  • Beautiful bokeh
  • Excellent handling
  • Fast and accurate AF
  • Superb medium format quality

Cons:

  • Slight flare in extreme situations
  • Costs reasonable but high end

GF45-100 Roundup

  • BHphoto Explora – FUJIFILM GF 45-100mm f/4 Zoom Lens | First Look
  • ephotozine – Fujinon GF 45-100mm F/4 R LM OIS Lens Review

blog.kasson GF 45-100 coverage:

Fujifilm X100V vs XF23mmF2 and XF23mmF1.4 :: X100V, A Missed Opportunity :: Why X100V is better than iPhone :: More First Looks

BHphoto video – Introducing the X100V

As you probably know by now (if not, do your homework and check back the X100V live blogging ;) ), the Fujifilm X100V has a new XF23mm f/2 lens, that definitely delivers a significant improvement over the previous lens, which was designed for the 12 megapixel original X100.

Finally Fujifilm updated it. And they did a pretty damn good job.

But how does it compare to the other Fujinon 23mm lenses in Fuji’s offering, the Fujinon XF 23mm f/1.4 and the Fujinon XF23mm f/2?

Well, today we try to investigate this any many more question in a dedicated Fujifilm X100V roundup:

  • ivanjoshualoh – 23mm vs 23mm vs 23mm Shootout
  • techradar – Why the Fujifilm X100V is a better street photography camera than my iPhone 11 Pro
  • digitalcameraworld – Hands on: Fujifilm X100V review
  • dpreview – Why the Fujifilm X100V feels like a missed opportunity

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Fujifilm X100V
USA: BHphoto / AmazonUS / Adorama / Focuscamera
EU: AmazonDE / CalumetDE / WexUK / ParkcamerasUK / JessopsUK / AmazonUK / PCHstore

X100V Video Reviews

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Fujifilm X100V: Silver beats Black… and Which One do You Prefer?

 

This Sunday I would like to investigate a crucial question.

It’s probably the questions of all questions.

The Fujifilm X100V looks better in silver or black? ;)

I have a theory I will explain later… but first the rankings.

If we look at the BHphoto X100V page, we see they mark the X100V silver as “#1 seller“ and the X100V black as “top seller“.

But the ranking might be “drugged”, as the silver Fujifilm X100V will ship 1 month earlier than the black Fujifilm X100V. So people might have grabbed the silver one, to get it earlier.

And now my theory:

I find some Fujifilm cameras look better in silver, whereas others in black. I never knew why. But one day I got the illumination, and I found the answer.

Rangefinder styled Fujifilm cameras with optical viewfinder look better in silver (such as X100V), whereas Fujifilm cameras without optical viewfinder look better in black (such as X-E3).

Of course this is just my personal taste. But I noticed this pattern in my taste. Don’t know if it’s the same also for you.

With that said, frankly both colors look awesome on the Fujifilm X100V.

Fujifilm X100V
USA: BHphoto / AmazonUS / Adorama / Focuscamera
EU: AmazonDE / CalumetDE / WexUK / ParkcamerasUK / JessopsUK / AmazonUK / PCHstore

→ Top X100 Community: Fujifilm X100 facebook group

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The Fujifilm X100V looks better in...

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Fujifilm Removes Tatsuo Suzuki from X Photographer Program after his Controversial Street Photography Shooting Style in X100V Video

The Controversy

At the launch of the Fujifilm X100V, Fujifilm released lots of X100V promo videos, some of them made by their talented X photographers. One of those videos, though, raised a huge controversy, so much, that Fujifilm removed the video just a few hours after it went online.

However, here on FujiRumors, we shared a link where you can still find the video.

The video raised a massive debate, with currently over 730 comments in our original post. Is this a legit way to make street photography or is Tatsuo Suzuki’s style to intrusive and aggressive?

Over 4,000 people voted a survey on this subject, and you can see the results here. Spoiler: it’s an extremely divisive topic.

The Update

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Fujifilm GFX Secret Roadmap: What We Got, What Changed and What is Still Missing

I just gave a quick look at the internal Fujifilm GFX roadmap FujiRumors leaked back in April 2017.

At that time, the internal Fujifilm roadmap considered the following lenses:

  • GF 250mm F4
  • GF 35mm F2.8
  • GF 20-36mm F3.5-4.5
  • GF 100-200mm F4.5-5.6

The roadmap, that you can see here, mentioned there will be “GF 20-36 or GF 100-200“.

Now let’s see what we got so far, what changed, and what’s missing:

What we got:

What we got, but changed a bit:

  • GF 100-200mm 5.6 (originally planed as f/4.5-5.6)
  • GF 30mm F3.5 (originally planed as 35 f/2.8)

What’s still missing:

  • GF 20-36mm F3.5-4.5

In June 2017, our sources then informed us, that the Fujinon GF 80mm f/1.4 has been added to the internal GF lens roadmap.

But also in this case, it took Fujifilm longer than expected to release it, mainly because of prolonged internal discussions, that ended up changing the lens from GF80mm f/1.4 to the one we find in the newest GF lens roadmap: the Fujinon GF 80mm f/1.7.

So what can we expect next?

Well, the current roadmap officially shows:

  • 2020 – Fujinon GF30mmF3.5 R WR
  • 2021 – Fujinon GF80mmF1.7 R WR

It’s strange Fujifilm didn’t add any tilt shift lens to the roadmap, because, if you remember the official Fujifilm G mount lens request survey, Fujifilm gave us only tilt shift lenses to vote on.

But as there will be surely at least one more G mount lens coming in 2021 (along with the Fujinon GF80mm f/1.7), maybe we could see one of these two options coming:

Let’s hope we will get both these lenses in 2021, in addition to the Fujinon GF80mmF1.7 R WR.

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