BCN Ranking: Fujifilm Beats Sony and Becomes 2nd Best Selling Brand in Japan

Today you should be happy as a Fujifilm X and GFX shooter, and I tell you why.

The latest BCN data* shows that Fujifilm was able to pass Sony and hence placed itself on the second spot behind Canon in the Japanese digital camera market. It’s the first time since 19 years that Fujifilm was able to grab the second spot.

So what pushed Fujifilm suddenly so high?

Well, it’s not the X or GFX series, but mainly the Instax Mini EVO that boosted the market share for Fujifilm. Sure, those are technically speaking also digital cameras, but they belong to the Instax family.

Another homerun for Fujifilm, but not in the ranking as it is not a camera, is the Instax Wide Printer, which I also got for myself and truly enjoy (I’ve waited YEARS for this!)

So what, who cares? It’s just Instax?

Well, not really.

As you know FujiRumors is 10 years old already, so I have a long memory on what happened and what was said in the past.

And I remember how Fuji Guys said in the early days of the X series adventure, that the massive cash Fujifilm makes with Instax products is also partially used to fuel the development of their digital X series cameras.

So the tremendous success for Instax is a good news also for us Fujifilm X and GFX shooters, especially considering that also Instax struggled to sell back in 2019 and in 2020.

This sharp recovery of Instax, mainly thanks to the Instax Mini EVO (which is indeed Fuji’s best looking and most vintage operating Instax camera), but also thanks to the Instax Mini LiPlay and Instax Wide Printer and more, brings fresh money into Fujifilm’s camera segment, which ultimately can be used also for the X and GFX series development.

Money, that is much needed, as this year will be a fantastic Fujifilm year, with the Fujifilm X-H2 introducing the 5th generation X series cameras in May 2022, which hopefully will come not only with great new hardware, but also with a huge computational photography boost.

*BCN collects data of about 40% of the Japanese electronics and online stores.

via bcn via digicame-info

 

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Fujinon GF35-70mmF4.5-5.6 and Fujifilm X-T3WW in Stock Now

The Fujinon GF35-70mmF4.5-5.6 as well as the Fujifilm X-T3 (WW) are now in stock pretty much everywhere.

The Fujinon GF35-70mmF4.5-5.6 has received great reviews so far and it is the most affordable lens in the G mount lineup along with this lens. It’s also the most compact and light G mount zoom lens with less then half the weight of my Fujinon GF32-64mmF4.

The Fujifilm X-T3 WW (WorldWide) is an X-T3 without charger. By removing the charger and simplifying the shipping progress into different countries, Fujifilm is able to save some money. Savings, that Fujifilm passes to us customers by making it a terrific deal to buy.

IMPORTANT UPDATE Regarding Fujifilm X-H2 Teaser: Fujifilm Africa is Not an Official Fujifilm Account

A few days ago we reported how Fujifilm Africa shared on their Instagram page that the Fujifilm X-H2 is coming soon.

What a teaser, right?

Well, I have investigated and I can now say that the fujifilm_africa instagram account is not an official Fujifilm account. Yes, Kevin Mullins and other X photographers follow it, and I thought it is official. But is is not. And yet, if you like Africa and Fujifilm, you can always give it a follow.

Anyway, this is not an official teaser by Fujifilm. I feel I needed to make this clarification in order to be 100% accurate with you guys.

And look, right now when I am typing these words to inform you all, I checked again the account and I see they added “fan page” to their Instagram description, meaning it is run by a fellow Fujifilm lover who probably reads our rumors and looks forward to the Fujifilm X-H2 just as much as we do.

So the story is:

Fujifilm managers never teased anything regarding the Fujifilm X-H2.

Oh well, except for saying that…

Hm, it actually looks like Fujifilm said a lot already!

Fujifilm X-H2 Rumor Recap

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Tascam CA-XLR2d-F XLR for FUJIFILM Pre-Orders Start Now

You can now pre-order the Tascam CA-XLR2d-F XLR for Fujifilm cameras.

TEAC announced the development of TASCAM XLR Audio Adapter for Fujifilm Mirrorless Cameras back in August. A firmware update coming soon will make the Tascam CA-XLR2d-F compatible with Fujifilm X-T4, X-S10 and GFX100S.

Key Features
  • Adapts XLR Mics to Camera Input
  • FUJIFILM Mount for Digital Audio & Power
  • HDDA Preamp + Analog/Digital Converter
  • Provides 48V to Condenser Mics
  • 3.5mm Stereo Microphone Input
  • 3.5mm Output for Headphones/Camera
  • In-Camera Recording Ensures Picture Sync

Product Details

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The Guardian Nominates Fujifilm Shooter and WPP Award Winner Yasuyoshi Chiba “Agency Photographer of the Year”

image courtesy - Yasuyoshi Chiba (via The Guardian)
image courtesy – Yasuyoshi Chiba (via The Guardian)

Do you remember when back in 2020, photographers using Fujifilm X and GFX gear creamed off tons of prestigious awards at the World Press Photo Awards, including the top spots for the two most prestigious categories, World Press Photo of the Year and World Press Photo Story of the Year?

Well, Yasuyoshi Chiba, the winner of the World Press Photo of the Year, who took this amazing image with his Fujifilm X-H1, has now been nominated “Agency Photographer of the Year” by The Guardian.

Congratulations again to Yasuyoshi Chiba and make sure to check out his instagram here, where all the images shared so far are taken with the Fujifilm X-H1 and Fujifilm GFX100.

As for the images in this specific reportage from Tigray (Ethiopia), Yasuyoshi Chiba used his GFX gear with the one lens I dream to own for my GFX100S, the Fujinon GF50mm f/3.5.

For the full article check out TheGuardian here.

One more thing:

Yasuyoshi Chiba is planning to do photo exhibition of the images of Tigray from Ethiopia (and Sudan for refugees) in February and March, both at Fuji’s imaging plaza (below is info, in japanese though). Pictures at the exhibition are all taken by GFX100+GF50mm.

Some Fuji Pro Work:

Not enough? Well, then know that photographers using Fujifilm cameras also…

  • won the world wildlife photography award (story here)
  • made the cover of the TIME magazine (story here)
  • won the World Photography Arts&Culture Award 2015 (story here)
  • won the First Prize of the World Press Photo Category “Stories (stroy here)
  • made the front page of the Wall Street Journal (story here)
  • were good enough for God’s work (story here)
  • captured America’s most hated man (story here)
  • distracted a French presidential candidate during his interview (story here)

Hey Jared… are you really sure about that Fuji, LOL? ;)

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Fujifilm Confirms: Long Wait for Fujifilm X-H2 is Almost Over (Coming May 2022)

Just yesterday Fujifilm announced the Fujifilm X Summit for May 2022, with the introduction of the 5th generation X series cameras.

Now, they didn’t give any hint on which camera will come, but thanks to FujiRumors you guys know it’s the Fujifilm X-H2, or the two Fujifilm X-H2 I should better say.

But if you still doubt our rumors, look at what Fujifilm Africa shared on their social media:

The long replacement wait is almost over #fuji #fujifilm #xh1 #xh2

I guess it does not get much more clear that this.

What I do not know for sure at this point, is if both X-H2 cameras will be announced in May or if there will be separated announcements.

On the other hand, I am making great progress on other X-H2 rumors (but not only X-H2 ;) ). So definitely stay tuned on FujiRumors. As soon as I have it all multiple checked and I have green light from sources, it’s going to be very fun here on FujiRumors.

Fujifilm X-H2 Rumor Recap

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Fujifilm X-H2 Announcement in May and Celebrating 10 Years of Fujifilm X Series

So now we know it:

As we reported earlier today, Fujifilm has announced the 5th generation X series camera to be launched in May 2022.

No more than that.

However, FujiRumors readers know it since May 2021 already: the first X series camera to feature an all new sensor and processor will be the Fujifilm X-H2. And actually, not only one, but two Fujifilm X-H2 will come in 2022.

Sure, that’s the huge news of the day.

However, I allow myself to bother you for the second time this Sunday, to hightlight something that otherwise probably would pass unnoticed.

In fact, Fujifilm has released a couple of videos to celebrate the 10th anniversary of the Fujifilm X mount (the X-Pro1 was launched in January 2012), and in addition to the Fujifilm X Summit in May, they also annouced a new video project called “Reflections” and a #10YearsOfXMount hashtag campaign.

So we have the following:

  • Fujifilm X Summit in May: 5th generation Fujifilm X Series cameras – Fujifilm X-H2
  • Video Project “Reflections”: Fujifilm would like to feature X-users who they came to know during their 10 year journey. The first video will be released on the 26th of January.
  • #10YearsOfXMount hashtag campaign: Fujifilm will set a theme each month, and you can share a photo about that theme on your social media using the hashtag. The theme for January is “my best photo” (you know which one is mine)
  • GFX Challenge Program (we reported here): Fujiflm will select 50 projects, then narrow it down later on to 15 and in the final round 5 projects will be selected

What we know from previous teaser is that Fujifilm will launch a stacked BSI X-Trans APS-C sensor.

In the same video (you can see below), the Fujifilm manager also says:

  • X-Pro1 was announced 10 years ago on January 9, 2012
  • customers feedback was very positive especially due to the X-Trans sensor and high quality lenses
  • Since then, Fujifilm as introduced about 30 camera models and over 40 lenses

You can also find other celebration videos down below as well as chech out the dedicated Fujifilm X 10th anniversary website.

Also the Fuji Guys and X Photographers started sharing their celebration videos. You can see them all down below, and I will add more videos to the article once they go online.

Fujifilm X-H2 Rumor Recap

 

BREAKING: Fujifilm Announces X Summit in May with 5th Generation X Series Camera (Fujifilm X-H2)

Fujifilm has just announced the next Fujifilm X Summit for May 2022.

The manager introduces the X summit saying:

  • 5th generation X series cameras
  • further evolution of X series based on expertise of the past 10 years

I wonder, what could it be?

FujiRumors always told you that the first Fujifilm camera featuring a new sensor and processor will be the Fujifilm X-H2. Moreover, we told you there won’t be one, but two Fujifilm X-H2. We also gave first specs and price indications. You can find it all down below in our Fujifilm X-H2 rumor recap.

So, while the Fujifilm manager does not mention the Fujifilm X-H2, FujiRumors readers know what the manager is talking about. ;)

Fujifilm X-H2 Rumor Recap

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Fujifilm X-H2 with 26MP, Three More Tamron X Mount Lenses, Sigma Keeps Teasing, Firmware Updates and More – Top 10 December Articles

Here are the top 10 articles for last month, December 2021:

  1. While Sigma Sleeps, Tamron Confirms Three More Fujifilm X Mount Lenses Coming Next (11-20mmF2.8, 17-70mmF2.8 and ?)
  2. BREAKING: Fujifilm X-H2 with 26 Megapixel coming 2022 (and Now the Big Question is…)
  3. Chip Shortage Delays Nikon Z9 Delivery to October 2022 – Bad News also for Fujifilm (and Fujifilm X-H2)?
  4. Sigma Can’t Stop Teasing Fujifilm X Mount Lenses and Says Our Patience Will be Rewarded
  5. Fujifilm GFX100S, GFX50SII and X100V Firmware Updates Released
  6. Top 3 Fujifilm Gear I’d Love to Buy in 2022
  7. BHphoto Top 10 Mirrorless Cameras of 2021: the GFX Medium Format Consecration Continues
  8. Viltrox AF 13mm f/1.4 XF Review: Sharpest Viltrox Fujifilm X Mount Lens coming for $469 in 2022
  9. Fujifilm Instax Mini EVO Review
  10. Fujifilm GFX100 and X-T4 New Firmware Updates Released

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Top 10 Gear to Look Forward in 2022 and Your Top Wishes for 2022 (Anything Goes – Almost)

Coming 2022 (For Sure)

So what can we look forward to in 2022?

Well, here are the 10 things we can be sure to enjoy this year (even if some of them are “just” rumors until now).

  1. Fujifilm X-H2
  2. Fujifilm X-H2 – no joke, twice
  3. Fujinon XF150-600
  4. XF 56mm f/1.2 MKII
  5. XF 18-120mm
  6. Viltrox 13mm f/1.4 AF X Mount
  7. GF 20-35mm – possible aperture range shared here
  8. Sigma X mount lenses
  9. More AF X mount lenses from Tamron
  10. TTArtisan 32mmF2.8 X autofocus mount lens

Your Fujifilm Wishes for 2022

Ok, I can hear your questions:

Well, some of those questions I think Fujifilm managers quite categorically already answered in the past, such as the monochrome questions and full frame question. But hey, managers also categorically said that X mount is not compatible with IBIS, and look, at the end we got IBIS, and it is even one of the best in the industry.

I am also working on some other of those questions, and I already have first answers that I won’t share just yet as I want to have it not only twice, but multiple confirmed. I can’t go wrong when I share certain things ;).

But we will talk about all that soon enough.

What I would like from you now, is that you share your top wishes for 2022 in the comments. Anything goes, as long as it has something realistic to it. So for example, wishing for an X-E5 when we just got an X-E4 is not very realistic. Also a big and heavy Fujinon XF600mmF2 probably won’t make much sense, unless you would pay any amount for it and train a lot to be able to carry it around.

Other than that, from cameras to firmware or lenses… whatever your heart desires and wishes, feel free to share it in the comments down below.

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