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These are the Top 10 Articles on FujiRumors in 2021 (Spoiler: Fujifilm X-H2 Wins ;) )

Most Read Article

Most Read Non Rumor Article

Most Read Guest Posts

  1. Fujifilm Instax Wide Printer Concept – Note: Fujifilm listen to us and gave us the Instax Link Wide Printer (which also I ordered and I have received now)
  2. The GFX 50 Series is an ISO-less Classic
  3. The Perfect Exposure

Day with most Contacts

January 27 with the following articles (all this just a few hours after my son was born!):

  1. Does Fujifilm Need Full Frame? Fujifilm GFX100S vs Sony A1 vs Canon R5 vs Nikon Z7II Specs Comparison
  2. LIVE BLOG Starts NOW: Fujifilm GFX100S, GF80/1.7, X-E4, XF70-300, XF27/2.8II
  3. Fujifilm X Summit WATCH LIVE – NOW on FujiRumors! – GFX100S, GF80/1.7, X-E4, XF70-300, XF27MKII
  4. Fujifilm GFX100S has 16 Bit RAW and GF80mmF1.7 costs $2,299… or Setting Wrong Rumors Right (not Mine)
  5. “Just Leak it!” or the True Story of the Fujirumors GFX100S Leaks ;)
  6. New Firmware Updates for X100V, X-T30, and X-Pro3 Announced
  7. Fujifilm launches mirrorless digital camera “FUJIFILM GFX100S”
  8. Fujifilm launches FUJINON Lens GF80mmF1.7 R WR
  9. Fujifilm launches mirrorless digital camera “FUJIFILM X-E4”
  10. Fujifilm launches “FUJINON XF70-300mmF4-5.6 R LM OIS WR”
  11. Fujifilm launches FUJINON Lens XF27mmF2.8 R WR

Most Clicked…

Top 10 Articles of 2021

  1. BREAKING: Fujifilm X-H2 Will Come in 2022 and be Worth the Wait
  2. What We Expect to See from Fujifilm in 2021… and What Not!
  3. Fujinon X Mount Roadmap 2021/2022 Updated with Latest Rumored Lenses
  4. Fujifilm Releases Firmware Updates for GFX100/S (Blackmagic RAW), GFX50S/R, X-T4, X-T3, X-H1, X-Pro3, X100V, X-E4, X-T30
  5. Fujifilm X-E4 Leaked: Images, Price and Press Release
  6. While Sigma Sleeps, Tamron Confirms Three More Fujifilm X Mount Lenses Coming Next (11-20mmF2.8, 17-70mmF2.8 and ?)
  7. BREAKING: No More Fujifilm X Series Camera Coming in 2021
  8. BREAKING: Fujifilm X-H2 with 26 Megapixel coming 2022 (and Now the Big Question is…)
  9. Fujifilm Product Timeline 2021/2022: About X-H2, GFX50SII, XF150-600 and More (And What Will NOT Come)
  10. The Error Fujifilm is Doing (and Sony Not)

Fujifilm X-H2 Rumors Recap

Since apparently the topic of most interest also for 2022 is the Fujifilm X-H2, here is a recap of rumors we have shared so far in 2021.

And 2022…

… will be a whole lot of fun, trust me… just follow FR if you want to know more ;).

Social Media Boom

Our social media and pages have reached new heights compared to 2020.

And also our facebook groups grew massively compared to 2020.

Chip Shortage Delays Nikon Z9 Delivery to October 2022 – Bad News also for Fujifilm (and Fujifilm X-H2)?

The worldwide chip shortage and the camera high demand is pushing the next stock shipment for the brand new Nikon Z9 to October 2022 according to various Japanese retailers as reported by SonyAlphaRumors.

We are talking about a flagship camera, on which Nikon totally relies on to recover from their dramatic market share decline (Nikon is behind Fujifilm in the mirrorless camera market and with DSLR included is way behind Sony and Canon).

Moreover, SAR also says that Sony has postponed most of their new camera launches to the second half 2022.

So the fact that Nikon won’t be able to ship the latest orders of their single most important camera for many months to come should put all camera manufacturers into high alert, even Fujifilm.

If the chip shortage is really going to last that long, then I wonder how this will affect also planed Fujifilm announcements for 2022.

And here is where we have to talk about the Fujifilm X-H2.

Fujifilm X-H2 Announcement

We know one thing for sure (thanks to our sources): the next camera Fujifilm will launch is the Fujifilm X-H2.

Let me say it again: no other X series camera is planed between now and the Fujifilm X-H2.

Considering that the last “real” X series camera announcement was the Fujifilm X-E4 back in January 27 (I refuse to consider the Fujifilm X-T30II a “new” camera, as it basically just an X-T30 on firmware steroids, and the Fujifilm X-T3WW is an X-T3 without charger), we are now waiting since almost 1 year for a new X series camera to come.

That’s a whole lot of time.

Given the long wait, I hope Fujifilm was somehow also able to organize enough chips for the Fujifilm X-H2 in order to announce it as soon as possible, ideally in early 2022 (as most of you speculate).

And considering how important the Fujifilm X-H2 is for Fujifilm, I am sure they’ll do everything they can to release the X-H2 as soon as possible.

But these are crazy times, and I highly doubt Fujifilm has at this point set any solid announcement date for the Fujifilm X-H2 yet.

And quite honestly, would anybody of us be surprised if the Fujifilm X-H2 would materialize only in the second half 2022? I guess not, considering the circumstances.

But let me be clear at this point: I still hope for an early 2022 announcement for the X-H2. It’s not a rumor, just a hope. I just say that if it would come later, I personally would not be overly surprised by that, even if that would mean that Fujifilm hasn’t launched a new X series camera in 1.5 years or more.

Solution for the Worst Case Scenario

If the chip shortage would force Fujifilm to postpone the launch of the Fujifilm X-H2, then I hope that they will at least make some sort of “development announcement” as they did for the Fujifilm X-Pro3.

In fact they partially already did it also for the Fujifilm X-H2 when they said that in 2022 there will be a stacked BSI X-Trans sensor for Fujifilm APS-C cameras. Sure, the X-H2 was not mentioned, but trust me, the Fujifilm X-H2 will be the first X series camera to sport such a sensor.

But that’s not enough.

In case of a longer delay (which I hope won’t happen), my hope is that Fujifilm will make a more solid and concrete Fujifilm X-H2 development announcement, in which not only they could show us mock-ups (as they did with the X-Pro3), but also give us a more solid date as far as the announcement goes.

For many professional photographers, having a perspective on where a certain system is going and developing, can be a reason to stick or switch to that system (or away from it). Hence, Fujifilm can’t keep silent for too long on the Fujifilm X-H2 front.

Sure, FujiRumors can contribute a bit to keep the buzz going thanks to the rumors shared by our sources, which help to keep confidence in the X series future (and hence keep people into the system and making others curious about it). Just take a look at the rumors below, and you’ll understand that Fujifilm is planing big things for 2022. But at some point also Fujifilm has to come forward more decisively than they already did.

With all that said, I hope there won’t be any need for a development announcement and that the Fujifilm X-H2 will come soon enough.

Fujifilm X-H2 Rumors Recap

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LAST MINUTES to Save up to $1,500 on Fujifilm X/GFX Gear

There are the very last hours to save up to $1,500 on Fujifilm X and GFX gear.

Full List of Fujifilm Deals – END TODAY

Viltrox Deals – END DECEMBER 28

You can save up to 25% on many other products on the Viltrox Store here.

Last Week to Save up to $1,500 on Fujifilm X/GFX Gear (and it’s Running Out of Stock)

This is the last week to save up to $1,500 on Fujifilm X and GFX gear.

The deals are not valid on backorders, so grab your gear as long as it is in stock.

Keep in mind that the GFX50R is discontinued and there are only a few samples left in stock.

Full List of Deals

Deals Ranked from Best to Worst selling on FujiRumors

  1. Fujifilm X-T4: BHphoto / AmazonUS / Adorama / Focuscamera
  2. Fujinon XF 23mmF1.4: BHphoto / AmazonUS / Adorama / Focuscamera
  3. Fujifilm X-T3 body: BHphoto / AmazonUS / Adorama / Focuscamera
  4. Fujinon XF 50mm F1.0: BHphoto / AmazonUS / Adorama / Focuscamera
  5. Fujifilm GFX 50R: BHphoto / Adorama / AmazonUS
  6. Fujifilm X-T30: BHphoto / Adorama / AmazonUS / Focuscamera

Fujifilm X/GFX Deals Ranked from Best to Worst Selling on FujiRumors

First off let’s just say that over the last few weeks, the by far best selling Fujifilm item is the Fujifilm Instax Mini EVO.

But what about the current X and GFX deals? Which gear is selling best?

I’ve checked it and so far among the FujiRumors community the best selling deals are:

  1. Fujifilm X-T4 (save $200): BHphoto / AmazonUS / Adorama / Focuscamera
  2. Fujinon XF 23mmF1.4 (save $200): BHphoto / AmazonUS / Adorama / Focuscamera
  3. Fujifilm X-T3 body (save $400): BHphoto / AmazonUS / Adorama / Focuscamera
  4. Fujinon XF 50mm F1.0 (save $200): BHphoto / AmazonUS / Adorama / Focuscamera
  5. Fujifilm GFX 50R (save $1,500): BHphoto / Adorama / AmazonUS
  6. Fujifilm X-T30 (save $100): BHphoto / Adorama / AmazonUS / Focuscamera

IBIS matters apparently and so the X-T4 comes out on top, even though the price on the X-T3 is just ridiculously good.

I am surprised to see the XF23mm f/1.4 ranked so high. Not because it’s a bad lens that would not deserve to end up in many of our photography bags. On the contrary, the XF23/1.4 was a trusted workhorse at the wedding I photographed this summer and the images I got were fantastic. It’s just that in about 3 months the newer Fujinon XF23mm f/1.4 R LM WR will hit the market, so I thought this would impact negatively on the deal. But it seems people are not hold off by that. It’s a great price for a really great lens.

As for the XF50mm f/1.0, which dominated the best selling lens 2020 ranking smashing the usually top selling Fujicron line, it lags behind the XF23mmF1.4 probably because the price of the XF50mmF1.0 was good to start with and therefore many people didn’t wait for any deal to get their sample.

The Fujifilm GFX50R suffers the competition of the brand new and also quite affordable Fujifilm GFX50SII, which comes with IBIS and a newer processor and makes it arguably the best pick to get into medium format.

Hard times also for the Fujifilm X-T30, dethroned as best selling mid-range Fujifilm by the excellent Fujifilm X-S10.

Ten (10) Fujifilm X-H2 Rumors I’ve Never Shared, But Some Guys Think I Did (and Now I Need to Clarify)

I start reading in forums stuff that apparently I’ve claimed about the Fujifilm X-H2 cameras, but in truth I never did.

The reason this happens are mainly two:

  • Some guys misinterpret my personal speculations for a rumor coming from a source
  • Some guys read articles on a fly and skip some important parts of the rumor (or read only the headline)

Maybe all the “rumors” attributed to me (but that I’ve never shared) will turn out to be true indeed. And I wouldn’t be surprised if many did. But in any case I felt the need to clarify this, otherwise, if some of the stuff shared below does not turn out to be correct, people will start attacking me for sharing fake rumors and clickbait.

  1. CLAIM: FujiRumors said that Fujifilm will launch two X-H2 cameras simultaneously
    I don’t know if both X-H2 cameras will be launched on the same day, or just in the same year (2022).
  2. CLAIM: FujiRumors said there will be one video centric X-H2 and a stills oriented X-H2 with different ergonomics
    I don’t know if both X-H2 cameras will have the same camera body or if there will be (small or big) ergonomic differences.
  3. CLAIM: FujiRumors said the X-H2 will be launched in early 2022
    I don’t know if the X-H2 will be launched in early 2022. FujiRumors has not given any time frame until now (except for a generic “2022”). Sure, looking back at the last 10 years, the main camera announcements happened between January and March. The reason is simple: the Japanese fiscal year ends on March 31 and Fujifilm wants to show up at investors with better sale figures by launching and selling cameras before the fiscal year ends. So to anyone who guesses for “early 2022” I can understand where this guess comes from and it makes a whole lot of sense. But just to be clear, so far our sources have not confirmed that (which does not mean it could not be true)
  4. CLAIM: FujiRumors said both X-H2 cameras will cost below $2,500
    I don’t know if both X-H2 cameras will cost sub $2,500 (one should, but if both will remains open).
  5. CLAIM: FujiRumors said there will be a 40 MP X-H2 with stacked sensor
    Fujifilm said they will launch a stacked APS-C sensor in 2022. FujiRumors said there will be a 26MP and a 40MP X-H2 camera in 2022. But I don’t know if both these cameras will have a stacked sensor, or only 1 camera. Or none, and the stacked sensor will be reserved for something else.
  6. CLAIM: FujiRumors said one X-H2 will have the existing 26MP X-Trans IV sensor (currently in use on X-T4)
    No I did not say that. I said that it will have a 26MP sensor, but I don’t know if it will be an X-Trans IV sensor (maybe combined with new processor to take the most out of it), or a new 26MP sensor.
  7. CLAIM: FujiRumors said there will be one X-H2 with X-Trans sensor and one with Bayer sensor
    I did indeed write this, but it was not as a rumor! It was a mere speculation of mine. Please read again the original article here. I was just trying to figure out what the difference between the two X-H2 cameras could be, and one that came to my mind was the Bayer/X-Trans versions. But that was never a rumor. It could make sense, as Bayer has its advantages too (more affordable, easier to get features like pixel shift, less power hungry, less overheating etc – read here). But so far no source told me I am right (or wrong) with my speculation.
  8. CLAIM: Both Fujifilm X-H2 cameras will feature an updated processor
    Also in this case, this is something I’ve never claimed. I’ve speculated on a personal level that both could have the same processor, but no source has given me this information yet. And until that happens (that a source shares more details), all the options remain open.
  9. CLAIM: FujiRumors said in 2019 that the X-H line has been canceled and now cowardly backpedals his fake 2019 rumor hoping we will forget about it
    There was this fake rumor circulating and it created such a buzz that it ended up also on big photography news sites. But it was not shared by FujiRumors. On the contrary, just minutes after the fake rumor was shared I warned you all that it’s a fake and that the X-H2 will surely come (it will just need more time). On FujiRumors we do not do fake rumors that serve the only purpose to get your attention, traffic and money. We respect you, your time and your trust and therefore will never go down the fake rumor road.
  10. CLAIM: FujiRumors said the X-H2 will come in 2020, then said it will come in 2021, then said it will come in 2022. Can we still trust this guy?
    I’ve read this accusation on an Italian forum. So let’s clarify that this is another case of websites (and YouTube channels) having no clue just continuously announcing the imminent arrival of the X-H2 just to make some traffic. Here on FujiRumors we told you back in May 2019 (!!!) that the X-H2 will come, but not in 2020. And once 2020 was over, we told you in May 2021 that there won’t be an X-H2 not even in 2021*. The first time indication we gave on the X-H2 was on March 2021, when we told you the X-H2 will come in 2022.

So, until any of the above is confirmed (or debunked) by my sources, they remain mere speculations. Some of them very reasonable speculations, but still, just speculations.

Look guys, here on FujiRumors the Fujifilm X-H2 marathon just started. So definitely give FR a look every now and then to see if something new goes online. And it will… oh boy it will ;).

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*We told you there won’t be any more X series camera in 2021 after the X-E4 (hence also no X-H2 will come in 2021). Now you tell me that we got the X-T30II o September 2021, but that camera was a last second decision by Fujifilm and it’s an X-T30II with new firmware and better LCD and and RAM.

BREAKING: Fujifilm X-H2 with 26 Megapixel coming 2022 (and Now the Big Question is…)

Look guys, this is trusted stuff. Solid and reliable. And 100% true. Believe it or not. It’s going to happen.

The Fujifilm X-H line has been canceled!!! Axed! Forever!!!

Nah, just kidding… we don’t do fake rumors here ;).

So let’s get serious and tell you exactly what is going to happen.

FujiRumors told you that there will be two Fujifilm X-H2 cameras and that they will have a different megapixel number.

According to our sources, one will sport a high resolution 40 megapixel sensor (not 43 megapixel as many speculate based on available Sony sensors).

And what about the other Fujifilm X-H2?

Well, we did get additional information from our sources. Multiple trusted sources. And they told us that the second Fujifilm X-H2 camera will have 26 megapixel.

I know what you want to know now.

You want to know if it will be the same 26 megapixel sensor we have in current X series cameras such as the Fujifilm X-T4 or if it will be a new 26 Megapixel sensor.

At this point I can’t answer this question.

Some of you might remember that I once said the Fujifilm X-E4 would be the last X-Trans IV 26 Megapixel camera. But evidently I was wrong, as we got the Fujifilm X-T30II (although that’s basically just an X-T30 on firmware steroids and new LCD). So I might well be wrong again?

Let’s see the two options I see for now:

  1. Fujifilm decided to make a high resolution and more expensive Fujifilm X-H2 and offer at the same time a much more affordable version of the X-H2 using the proven and trusted X-Trans IV BSI 26 Megapixel sensor.
  2. Fujifilm will use a new 26 Megapixel sensor

My opinion on both options:

  1. Fujifilm could have decided to use the X-Trans IV sensor of the X-T4, but combine it with the new processor on the X-H2 to squeeze the most out of the X-Trans IV sensor. That would be siimilar to what they did with the Fujifilm GFX50SII, where they used the old sensor of the original GFX50S, but combined with the newer processor of the GFX100S Fujifilm was able to take more out of it (faster autofocus speed, more film simulations etc.)
  2. This would be very atypical for Fujifilm, to launch in one year (2022) two completely new higher-end APS-C sensors. But just because Fujifilm never did it before, it does not mean it can’t happen with the Fujifilm X-H2.

Which one do you consider more likely? Feel free to vote the survey down below.

And make sure to follow FujiRumors to get more Fujifilm X-H2 rumors soon.

Regarding the Fujifilm X-H2 with 26 Megapixel...

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Fujifilm X-H2 Rumors Recap

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Black Friday is Over, but the Massive Fujifilm X/GFX Rebates Continue and New Topaz Deals

Black Friday is over, but not for us Fujifilm X and GFX shooters.

The deals are not many, but they are good, some of them really good.

The top 3 deals in my eyes are these ones:

The deals end on December 26, but note that the deal is not available for back orders. So it’s better to get yours as long as the gear is in stock.

Full List of Deals

Also, there is a new 25% discount on all TOPAZ products (Click here).

Vote Your Top Fujifilm (Related) Product and Roadmap Lens 2021

click the image to find out what FujiRumors considers Fujifilm's top product for 2021
click the image to find out what FujiRumors considers Fujifilm’s top product for 2021

Top Fujifilm Related Product 2021

There won’t be any more announcements in 2021, so time to look back at the Fujifilm year 2020 and vote which one according to you was the top product of the year launched by Fujifilm.

And why not, let’s include also the third party autofocus lenses for Fujifilm launched (or announced) this year as well as the latest Instax products.

Also, you can vote on what in your eyes is the most exciting lens on the X roadmap and GFX roadmap. In this survey I will include the rumored XF56mm f/1.2 II as well as the lenses on the Viltrox roadmap and TTArtisan roadmap.

So the gear you can vote on down below is this one (the surveys itself is at the bottom of this article):

I hope I didn’t forget anything. The survey is down below.

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