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Fujifilm Secret Development Story: Talking Fujinon Glass and Why OIS Switch was Removed on Some Lenses

Fujifilm published a new episode of their secret development story.

This time they talk about Fujinon lenses, more precisely about AF motors, lens perfection vs lens character and also about optical image stabilization.

They also explain why they removed the OIS switch on some lenses, and that the notion that you should always turn it off when shooting on a tripod is no longer accurate.

This is something we already said in the past, but Fujifilm goes a bit more in depth about it today. However, this is all automatically Google translated by YouTube, so while I did my best to try to get it summarized for you guys (with my son trying to climb on me while I was reading and typing), if any FR-reader has some skills in Japanese and would like to sum it up better for us, feel free to do so and share your recap in the comments down below or via email at fujirumor@gmail.com.

  • Red Badge lenses: great image quality and fast autofocus. Also weather resistant
  • red badge lenses represent Fujifilm’s highest technical level, flagship lenses
  • first red badge lenses where Fuji’s constant f/2.8 zooms
  • then came the XF200mmF2, and extraordinarily amazing lens
  • XF50mmF1.0 emphasis is on smooth bokeh rather than on ultimate resolution
  • the new 18mmf/1.4, 23mmF1.4 and 33mmF1.4 focus on resolution
  • Fujifilm tries to give lenses a different character, based on their purpose of use [and as the Sigma CEO said, making a perfect lens is way easier than making a lens with character. Which is why I LOVE my good old XF35mmF1.4 Rsee it in action here in Barcelona]
  • then Fujifilm explains what the various markings on the lens mean
  • R for aperture ring, LM for linear motor, OIS for optical image stabilization and WR for weather resistance
  • autofocus speed is getting faster and faster
  • there are also other AF motors, like stepping motors, DC motors etc [Fuji Guy Billy elaborated them all very nicely here]
  • you have to place the AF motor in a way that it won’t create shake in the lens
  • linero motor is the smoothest and fastest AF motor option [and of course it has its downsides too, as Fuji Guy Billy explained here]
  • some Fujinon lenses have lost the OIS switch (for example the XF70-300mmF4-5.6 and the the XF16-80mmF4)
  • usually it is recommended to switch off OIS when shooting on a tripod
  • but on some lenses Fujifilm now recommends to keep OIS turned ON when shooting on a tripod
  • but honestly, the time when it’s better to keep OIS on or OFF when shooting on a tripod is not so easy to determinate and it’s actually quite complicated
  • Fujifilm has developed a system where the camera will decide if it is better to keep optical image stabilization ON or OFF
  • please let the camera decide how to deal with OIS
  • Fujifilm did remove the physical OIS switch on the lens to make sure it is the camera to take the decisions [but you can always turn it off in the menu, if you want to have control over it]

You can see the full video down below.

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X Series Origins: Secret Development Story of Fujifilm X series to Celebrate 10th Anniversary – Fujifilm X Lab

The Fujifilm X series turned 10 years old in September 2020.

Now, in its latest Fujifilm X Lab episode, Fujifilm managers and engineers unveil what they call the “secret development story” of the the Fujifilm X series and how it all started with the original Fujifilm X100.

Once again it’s in Japanese, and this time there is not even the automatic google translation tool activated to help us.

However, I contacted a Japanese speaking FR-reader, who was extremely kind and made a summary for the entire FR community. I know these things take time, so huge thanks to Hiko for the help.

Summary

** CLICK HERE to Read the Rest of the Article **

Fujifilm X Lab “Secret” Development Story of Fujinon f/1.4 lenses and More “Full Power” Lenses Coming in Future (also Zooms)

In episode 22/23 of the Fujifilm X Lab series, Fujifilm managers and engineers gather together to talk about the inside story and what they call the “development secrets” of the new generation fast f/1.4 prime lenses, the “XF18mmF1.4 R LM WR“, “XF23mmF1.4 R LM WR” and “XF33mmF1.4 R LM WR“.

Episode 22 is dedicate to the Fujinon XF18mm f/1.4 R LM WR whereas episode 23 focuses on the Fujinon XF23mmF1.4 R LM WR and  Fujinon XF33mmF1.4 R LM WR.

It’s once again in Japanese and we rely on the automatic Google translation tool, which is far from optimal. I went through this pain for you and summed it up below. However, if any Japanese FR-reader has the time and would like to make a better translation for us, feel free to drop it down in the comments or send it over to me at fujirumor@gmail.com.

With that said, down below are the key points of the video as we as the video itself.

** CLICK HERE to Read the Rest of the Article **

Is the Fujifilm GFX100R Really Under Development? Our Sources Reveal the Truth!

 

GFX100R under Development?

Recently Fujifilm hosted an event for 200 journalists in Yokohama during CP+.

It’s the famous event in which Fujifilm displayed 10 X mount lenses under study.

The French website LesNumerique was present at the event and reported that they had been told that the Fujifilm GFX50R successor is currently “under development”.

Add to that that “rumors” about the imminent arrival of the Fujifilm GFX100R are popping up ahead of every X summit of the last 2 years, and it’s understandable why many have high hopes for a GFX50R replacement to come soon.

But what have our sources to say about it?

Well, here it is:

Whoever told LesNumerique that the GFX50R successor is under development was 100% wrong. And whoever shared any GFX50R successor rumor ever was willingly misleading you with fake clickbait rumors.

Phew, luckily FujiRumors never shared a single GFX50R replacement rumor ;).

The truth is this: according to our trusted sources (multiple trusted sources), Fujifilm is currently investing the staggering amount of zero dollars/euro/yen/whatever into the development of the Fujifilm GFX50R successor.

FujiRumors Must be Wrong, because…

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Fujifilm GFX100 II X Lab Development Story

Fujifilm has shared their Fujifilm GFX100 II centric X Lab episodes.

All Japanese. Google struggles to translate. It’s a pain…

A pain you don’t have to go through. It’s enough if I went through it and summed it up for you.

X Lab Episode 40

  • after using the GFX100S (small and lightweight compared to the original GFX100), the developers knew they wanted also the new flagship GFX100II to be smaller and lighter
  • usually flagship cameras have an integrated battery grip. Fujifilm wanted to make sure that it does not “lose its dignity” as flagship camera even if it has no integrated battery grip
  • the original GFX100 being bigger also gave more design freedom
  • Fujfiilm designed the optional grip in a way that, when attached, it sticks very rigidly to the body (it has a little hook on the border of the grip that snaps into the camera body for solid integration)
  • main target are professionals
  • when designing, 3 Fujifilm designer held a design competition to develop and 3D print several concepts
  • they also interviewed photographers to ask about the various concepts
  • 11 degree tilted top plate
  • Bishamon-Tex texture with tradition Japanese pattern inspired by Bishamon tortoise shell
  • people in the factory initially had problems to apply the new Bishamon texture to the camera
  • coating that does not scratch
  • larger top screen that displays differently if you are in video or stills. Especially the video display has been significantly revised

X Lab Episode 41

  • 9.44mDot and 1.0x magnification EVF
  • designed in a way that even if you move the eye away from viewfinder, the image will not get distorted. That’s not mentioned in the specs, but is something engineers have put lots of effort into creating
  • if for users the EVF is too big, you can make the EVF image smaller in the settings. Might be useful for example for people who wear glasses
  • initially they designed the GFX100II with fixed EVF to keep it more compact, but they listened to people and realized it was quite loved by photographers to have the tilt EVF option
  • full size HDMI and Ethernet port
  • Ethernet port has quite an impact on the internal design of the GFX100II. It would be complicated to implement it on the X-H cameras.
  • The IBIS Unit had to be redesigned in order to fit in the Ethernet port
  • they struggled until the end to decide where to put the headphone jack, at the end due to space constraints they decided to put it on the grip side
  • grip is designed slightly more inwards towards the top
  • they needed to redesign the tilt mechanism of the screen to make it compatible with the cooling fan
  • created as a piece of equipment to be used by professionals
  • refinements on the buttons, the mode dial etc.
  • better placement of the MCS focus switch (easier to reach and operate with thumb and also with gloves)

X Lab Episode 42

  • First Fujifilm GFX50S was a mid-range machine and it took long to arrive to that shape (admin note: remember the protruding back)
  • they decided for medium format sensor (admin note: the true story on how they decided to go medium format instead of full frame can be read here)
  • medium format cameras up until then were very expensive and for business use
  • Fujifilm wanted to create a camera that can be used also by the general public
  • biggest factor was size and weight of GFX50S
  • Fujifilm wanted to make it as small as a full frame DSLR
  • the most important thing about designing the GFX50S was how to make it easy to hold in the hands, so they spent a lot of time talking about the grip
  • they argued also on how wide it should be to assure enough space between grip and a large lens, so that you can still handle it nicely without a large lens getting in the ways of your fingers
  • so they cut the side of the GFX50S and inserted several thin plates to make it larger and saw how much wider it had to be (see image here)
  • GFX100 there were a lot of challenges to overcome
  • First GFX with IBIS (and X-H1 was first X series with IBIS)
  • integrated battery grip allowed to put batteries on the bottom
  • once the GFX100 was done, Fujifilm thought they needed a way to make it smaller, and to make the shutter mechanism smaller (admin note: that takes a lot of space in the camera)
  • they created the GFX100S
  • smaller motors (see GFX100S shutter vs GFX50R shutter in this image)
  • smaller shutter allowed it to keep IBIS, a smaller IBIS unit
  • they also used a smaller and yet powerful battery, the NP-W235
  • smaller shutter, smaller IBIS and smaller battery made the GFX100S possible
  • GFX100II is undoubtedly a flagship model
  • optional battery grip allows for 3 batteries total
  • Fujifilm wanted to offer a great photographic experience
  • 3 function buttons placed conveniently behind the shutter release button
  • top LCD has evolved to match the needs of photographers: larger, more pixels, changed shape to match the UI and just overall improved ease of use

X Lab Episode 43

  • they talk about the design of the grip again across various GFX models
  • they talk about the amazing resolution starting from the original GFX50S
  • initially models didn’t like it, because too much resolution, but then Fujifilm added the Skin Smooth Effect

Get Yours

Original Videos

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Fujifilm X-H1 Development Story #7 – In Body Image Stabilization Explained

Fujifilm X-H1 IBIS Development

The 7th epsiode of the Fujifilm X-H1 development story is a highly awaited one: the development of IBIS.

And right at the start they adress one of the big questions: how does it come that in 2016 Fujifilm managers said IBIS is not compatible with X-mount, and now we have the X-H1?

The question has already been answered by Billy in a fantastic TCSTV X-H1 live stream. And now fujifilm-x confirms:

“We said in the past that there will not be an IBIS for the X Mount. We’ve said that because back then having IBIS meant compromises on the image quality. But now we need to correct the statement. The X-H1 has IBIS. We now have developed one that works without compromising on the image quality.”

As Billy told us, in order not to lose image quality and to be super precise, the whole IBIS mechanism has to be bigger compared to the one of other camera manufacturers. Billy (as well as other managers), also said that the current IBIS can’t fit into smaller bodies, but in future, with further development of their IBIS tech, they might be able to put IBIS into smaller bodies.

For now, though, the Fujifilm X-T3 is rumored not to have IBIS.

Now back to the IBIS development story.

Fujifilm says:

** CLICK HERE to Read the Rest of the Article **

Fujifilm X-H1 Development Story #6 – Autofocus Unlimited

The 6th epsiode of the Fujifilm X-H1 development story is now online.

This time they explain us how the AF team at the R&D department was able to improve the autofocus even further and the secrets behind the new AF algorithm.

The focus point is divided into 5 blocks: top left, top right, bottom left, bottom right, and center. Some parts of the central block are overlapped with other 4 areas. The focus point is usually at the center, but not always. This division of focus points prevents the undesired font or rear focus and increases the AF accuracy.

The 5 blocks are then split into 4 lines. Each area are now split into even smaller pieces to further improve the AF accuracy. With this split, the algorithm, it can detect focus point on the subjects with flat texture.

Now, let’s count the number of phase detection pixels in the area. The area is divided into 5 block and then split into 4 lines. The total number of phase detection pixels is 20,000. 20,000÷5÷4=1,000. There are total of 1,000 phase detection pixels within the AF frame. 1,000 pixels provides enough information, but how is it used?

The information of the 1,000 pixels are measured in horizontal comparison, vertical comparison, and square comparison.

 

There are two types of phase detection pixels, A and B. With the horizontal comparison, the focus point is detected by measuring the difference between A and B pixels horizontally. The difference can also be measured vertically with the on sensor phase detection of X-H1. This is called the vertical comparison. And then the camera is capable of measuring the difference between all of pixels A and B in the given area. This is called the square comparison.

The three types of comparison are processed simultaneously for X-H1. Previously, it was in the order of square, vertical and then horizontal. “We discovered that simultaneous processing provides information with higher accuracy,” the AF team commented.

[…] Previously, autofocus with the phase detection was only possible up to +0.5EV, but it can now work at -1EV. The phase detection AF is supported up to the aperture of F11. Previously, it was only up to F8. This means that the autofocus is more robust to the high frequency subject.

The good thing is, that it is all software based, so we can hope for the new autofocus system also on the X-T2 and other X-Trans III cameras.

And keep in mind, the top speed of the AF remains the same.

Many X-Photographers who have tested the X-H1 commented that “the AF is faster”. But the fastest AF speed has not changed [as reported here]. What’s been changed is the area that Phase detection AF can cover. The new algorithm helped the photographers to accurately capture the scene that they wanted to capture.

Read more at fujifilm-x

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Fuji X Secrets Reloaded!

Everything You Always Wanted to Know About X, But Were Afraid to Ask

DSCF1442

UPDATE: The workshop on June 14 is currently sold out, but there’s an active waiting list on Eventbrite. Please make use of it in order to be informed about free slots and additional dates. The next workshop will be in Heidelberg on June 28, with the possibility to do a second one on June 29. 

Since his first workshop on June 7 sold out in less than a day, our resident “X-Pert” Rico Pfirstinger is offering another Fuji X Secrets workshop in Nuremberg on June 14. Registration is now open, just click here. Once again, there’s a limit of seven delegates, so if you live in or around Germany, don’t waste too much time in order to avoid joining the waiting list.

Following the Reloaded workshop in Nuremberg, there are plans to bring Fuji X Secrets to Heidelberg. Rico has reached out to his German publisher dpunkt.verlag, who kindly offered their offices as a workshop location. We will get back to you once a firm date for this event has been fixed.

Since many of you don’t reside in Germany, there are also plans to offer a workshop in Santa Barbara, CA for our US based readers. Rico is in contact with his American publisher rocky nook. The US workshop is supposed to happen in early December.

We will keep you posted on any further developments. Speaking of: Rico has just finished the German manuscript of his new e-book “Die Fujifilm X-E2 – 100 Profitipps” and is about to start the English translation (“The Fujifilm X-E2 – Beyond the Manual”). He will also produce an e-book on the X-T1.

Fujifilm GFX100 II Engineers and The Truth About the “New” Sensor and “Up to Twice” Readout Speed

Fujifilm GFX100II

Over the past few weeks, many have contacted me asking why I don’t talk about the reports that claim:

  • the Fujifilm GFX100 II sensor is not new
  • the Fujifilm GFX100 II does not read out at twice the speed and faster readout speed is achieved only with software tricks, meaning dropping down at 12 bit when in 8 fps mode

The answer is simple:

When Fujifilm published their first Fujifilm GFX100II development story episodes, they said they would talk about the GFX100II sensor in future episodes.

This is why I decided to wait, hear Fujifilm’s position, and then write an article that is as comprehensive and complete as possible.

And I am happy I waited, because in the 5th X Lab episode dedicated to the GFX100II, we get some helpful insights in the inner workings of the sensor (full episode with summary below)..

But before we dive into it, let me express my admiration for Jim Kasson’s brilliant work in analyzing the inner workings of the GFX100II and to Petapixel for bringing his findings to the attention of the larger public.

I decided to wait for more details coming from Fujifilm before reporting about it, but maybe they would not have disclosed those in such detail, if Jim would not have done his great work, and Petapixel made a huge buzz out of it.

The Truth in a Nutshell

** CLICK HERE to Read the Rest of the Article **

Japanese Fujifilm Manager: “Long Debate if to go Full Frame or Medium Format and Fujifilm X-T1 Saved the X Series”

Japanese Fujifilm Mr. Takashi Ueno released an interview to Map Camera on youtube.

It’s all in Japanese, but the guys over at dclife provided a summary of it, which I will share down below.

  • Fujifilm X-T1 was the first camera to put Fujifilm’s future stake, and luckily it sold very strong
  • without Fujifilm X-T1 the manager would not make this interview today [meaning Fujifilm would not have continued the X series if the X-T1 would have failed]
  • Fujifilm deliberately chose not to go full frame
  • it’s not that by doubling the mounts Fujifilm would have also doubled their R&D resources. The resources remain the same
  • for those who wanted larger sensors, it was not good for Fujifilm to tell those customers to look for other brands. Customers who liked the Fujifilm colors and concept. So Fujifilm decided to add the GFX system for them
  • there was a long internal discussion if they should go full frame or medium format [admin note: FujiRumors has the true internal story on the moment that convinced Fujifilm to go Medium Format]
  • The X series will continue to evolve
  • All camera products are the same, but the functions of cameras today are completely different from what they were 10 years ago, and I think the expectations people have for cameras are changing rapidly. On the other hand, I don’t think it’s a good thing to stay the same without changing, and I want to keep the basics in mind, but I want to evolve by properly grasping the needs of users.“.

The X-T series is the one camera that more than any other camera combined determinates Fujifilm success and future. This is why the Fujifilm X-T5 will be crucial.

This were just the bullet points. I will also share the full Google translated part for you:

** CLICK HERE to Read the Rest of the Article **