Steelsring has released firmware 3.04 for their Steelsring EF/GFX adapter. It added Lens correction profile support to EF/GFX adapter, AF accuracy and performance update, and some bug fixes.
FujiRumors broke the news about the crazy Fujifilm GFX50S deal, and as to expect, for such a price, it sold out instantly. So lucky those FR readers who were able to grab it at that crazy price.
Now the Fujifilm GFX50S is marked as discontinued at BHphoto.
If there are other crazy deals, FujiRumors will let you know first again. (and thanks for the FR-reader for letting me know via rumor box)
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I recently wrote an article, where I list 10 attacks on Fujifilm that do not make any sense.
In that article, I promised that I would also write an article about the exact opposite, meaning sharing a list of critiques on Fujifilm that I totally understand and I agree with.
You can find it down below.
And of course, feel free to add your own critiques on Fujifilm in the comments down below.
I have always admired the incredible creativity US companies and people have when it comes to create giant, inspiring and exciting shows, may it be for ads, movies and what not.
The latest Apple event, where they unleashed their powerful new MacBook Pro computers is an example of this creativity applied to new product launches. Gosh, I was so pumped for the event, more or less the same excitement I felt when I received my first beer at the Oktoberfest ;).
It’s the total opposite of our Fujifilm X summits, where in a dry tone Japanese managers soberly present the latest Fujifilm X and GFX gear.
Different cultures, different presentations.
But there was one moment during the Apple event, that went particularly under my skin: the MacBook Pro M1 Pro/Max video ad, which you can see down below.
And you know what?
It did remind me a bit of the ad Fujifilm made for the Fujifilm GFX100S, which you can also find below.
Sure, different budgets allow for different special effects, but I wanted to give credit to Fujifilm for at least trying to release an inspring ad. My favorite Fujifilm ad though remains this one. ;)
So, this was a little excursus in the marketing world (which Fujifilm managers said back in 2018 to be one of their weak spots compared to Sony).
We will soon focus again on rumors, don’t worry about that. Just follow FujiRumors, we are going to have lots of fun soon ;).
Fujifilm has been awarded with 34 Good Design Awards for a wide range of products, from software, to X-Ray products to projectors and of course also X/GFX gear.
As for the camera gear, here are the winners:
The recently announced Fringer EF-GFX Pro smart autofocus adapter is now in stock at AmazonUS.
Key features:
Get Yours:
The Latest GFX Gear
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A few days ago tons of Fujifilm cameras received firmware updates, but the Fujifilm X-S10 was not among them.
Well, now Fuji cached up and released Fujifilm X-S10 firmware 2.10. Down below all the details.
Among the others is adds support for the brand new Fujifilm Instax Link Wide printer and the older Instax Mini Link printer.
The Fringer EF-GFX Pro smart autofocus adapter has now been officially released.
Key features:
Get Yours:
The Latest GFX Gear
The GFX Community
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As we reported back in August, Fringer will officially release the Fringer EF-GFX smart autofocus adapter soon. Fringer also shared a video, showing the performance of the Tamron 150-600mm f/5-6.3 VC G2 on the Fujifilm GFX100S, which you can see here.
Now Fringer shared a small tests to show the importance of PDAF capability for adapted lenses as well as some sample photos taken by different lenses.
The gear used for the test is:
The Latest GFX Gear
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Fujifilm has definitely not been lazy and has announced tons of gear in 2021.
However, most of it is hard to find.
I was extremely lucky, as I grabbed the last available XF27mmF2.8 R WR at my local store on the first day the lockdown ended and I could finally leave my micro-village and drive to the store in the city nearby. And for the Fujifilm GFX100S I had to wait “only” 5 months.
But how does the situation look like now? Down below the in stock check of all the gear announced in 2021.
GFX100S
Adorama has a few samples in stock. No other store listed below has the GFX100S available. The store Moment expect availability on October 15.
GF80mmF1.7
A limited number of Fuji’s latest speed monster is available at AmazonUS here. The lens is in stock also at Focuscamera. The Fujinon GF80mmF1.7 is expected to be in stock in 2-4 weeks at BHphoto. Adorama just says “coming soon”. Moment expects it for October 21.
GFX50SII
It was originally planed to ship by the end of September, but Fujifilm issued an official delivery delay notice for the GFX50SII with GF35-70 kit, so let’s see how this will change things.
So far all stores expect the body only version as well as the kit version to be available on October 21.
GF35-70mmF4.5-5.6
So far stores expect it to ship on November 30. Only Adorama is slightly more optimistic and gives us November 20 as shipping start.
X-E4
It’s on back-order everywhere. And the situation seems to be rather dramatic, as BHphoto and AmazonUS even stopped accepting pre-orders on it. You can still order it at Adorama.
XF70-300mmF4-5.6
It is back-ordered everywhere. The only time indications we get comes from AmazonUS here, who expects stock around October 20 and Moment here, who is more optimistic and hopes to be able to ship some samples on October 3.
XF27mmF2.8 R WR
This is the one lens every X shooter should own (and I own it), but you can’t buy it at the moment, as it is unavailable everywhere. AmazonUS even gave up and stopped taking pre-orders on it for now.
X-T30II
It is expected to ship on October 21.
XF 33mmF1.4 R LM WR
It was supposed to start shipping on September 29, but pre-orders are very high and forced Fujifilm to issue an official delivery delay notice. Now it is expected to ship on October 21.
XF 23mmF1.4 R LM WR
It is expected to ship on November 30.
XF18mmF1.4 R LM WR
Good News. This one is in stock everywhere!
BHphoto / AmazonUS / Adorama / Focuscamera
