TOP START: Fujinon XF50mmF1.0 Already Best Selling Lens of the Year 2020 on FujiRumors

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Is it true?

Is the brand new Fujinon XF50mm F1.0 really selling as good as Fujifilm’s official statement would induce us to believe?

Or is it just a marketing phrase?

It’s hard to say at this point in time. What we know, is that in the past, when Fuji said there is high demand, it really was this way.

We also know that AmazonUS marked the 50/1 as best selling new release for several days (and it’s still high ranked 3 weeks after announcement).

After Fuji’s statement, I was curious to see how this lens was accepted by the FujiRumors community, and see if here in the little FujiRumors world we can confirm or not Fuji’s “high demand” statement.

And here is the fact:

In just a few days, the Fujinon XF50mm f/1.0 already became the best selling lens on FujiRumors of 2020.

And while it surely has the advantage that it’s brand new, hence naturally draws more interest, it’s also true that most of the other Fujinon lenses were on sale throughout the year (and some still are), and yet none of the other lenses (not even the very affordable f/2 Fujicrons or the super-affordable Viltrox 56mm f/1.4) come even close to the XF50mmf/1.0.

Sure, the FujiRumors community is not representative for overall worldwide sales, as people reading this blog are usually serious enthusiast or professional photographers, who know about photography and love its artistic and technical aspects, and are also more willing to invest in higher-end gear.

So, what is a hot item on FujiRumors, is not necessarily a bestseller overall.

But at least regarding the Fujinon XF50mm f/1.0, I think at this point we can confidently say that it had a brilliant start.

Well done Fujifilm, looks like you crafted a winner :).

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Fujifilm X-S10 Coming with NP-W126S Battery

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A few hours ago I have been contacted by a source, who uses a nickname (thanks!!), who confirmed some of our previous Fujifilm X-S10 rumors, and added a few more details:

To the source: if you want, you can also contact me at fujirumor@gmail.com, so we can have a more direct talk, and it would also give me the opportunity to ask you some questions. But if you don’t want, that’s fine too of course. It’s already great that you gave yourself a nickname :).

From previous rumors we remind you that:

So guys, I think you noticed that something is happening in the rumor world. If you would like to stay on top of it, make sure to follow us on Facebook, Twitter and RSS-feed.

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Toshihisa Iida No Longer Fujifilm Electronic Imaging Division General Manager and Becomes new CEO of Fujifilm EU

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Today I have a bit of mixed feelings, sad and happy at the same time.

Let me explain.

Fujifilm manager Toshihisa Iida is arguably the most representative face of the Fujiflm X/GFX series.

As general manager for Fujifilm electronic imaging products, he was the guy, who stood on the stage to introduce the most important new Fujifilm X/GFX gear, he lead the Fujifilm X summits, and his interviews were always the ones we read with the biggest care, as he was the guy, who, at the end of the day, had to take the final decision in which direction the Fujifilm X/GFX series should go.

For us Fujifilm lovers he was definitely a point of reference and one of those high ranked Japanese Fujifilm managers we loved most for his dedication, vision and passion for photography and the X/GFX series.

You’ll get an intimate looks into his life and work in this brilliant documentary.

And now the news.

Toshihisa Iida has just been promoted, and he is now the new President and Managing Director at Fujifilm Europe.

And while I am happy that such a competent person gets a step higher into his career, I am also a bit sad that he is now no longer dedicated to Fujifilm’s camera/lens development only.

In fact, in his new role as Fujifilm EU CEO, he will take care of Fuji’s medical systems, photo imaging, instax, electronic imaging, optical devices, graphic systems, recording media, industrial products, document solutions and more.

It goes without saying, that when you are in charge of the development, production, distribution, marketing, customer service and more for a total of 55 companies in 43 countries and 4.500 employees, than the time to dedicate to the Fujifilm X/GFX series will be limited.

Well, I guess I can speak for all of you, when I wish Toshihisa Iida (who is a FujiRumors “lover” ;) ) all the best for his new professional chapter.

The new electronic imaging general manager is Mark Yamamoto, who will also take up a new assignment as a Board Director for FUJIFILM Holdings Corporation in Tokyo, hence he’ll have a dual role within Fujifilm.

We wish Mark Yamamoto all the best, and may his guidance through this “mirrorless war” be as wise and illuminated as the one of Toshihisa Iida.

Press Release

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Fujifilm X-S10 Will be SLR Styled (not Rangefinder)

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Fujifilm X-S10 mock-up by fujirumors (not the real camera)
Fujifilm X-S10 mock-up by fujirumors (not the real camera)

Quick rumor update: the upcoming Fujifilm X-S10 will have an SLR styled body. Hence, it’s not a rangerfinder alike camera such as X-E3, X100 or X-Pro3.

Initial details can be found here.

Join our brand new Fujifilm X-S10 facebook group.

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Profoto A10 Announced

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The Profoto A10 has just been announced. You can get it at BHphoto, AmazonUS and Adorama.

Here are the main specs:

  • Built-In AirTTL, Use On or Off Camera
  • Fast Full-Power Recycling: 1 sec
  • Upgraded Battery: 450 Full-Power Flashes
  • Sync A10 Flash with iPhone Camera
  • High-Speed Sync, LED Modeling Light
  • 9-Stop Power Range, 76Ws Output
  • Weighs 1.2 lb Including Battery
  • Optional Wireless TTL with Air Remote
  • Includes Bounce Card, Dome Diffuser
  • A10 Bag with Shoulder Strap

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